Hey Guys I am Vishy, I welcome you to Career Code Hindi channel. Friends, one reaps what one sows and lead generation is very important for a business Didn’t like the poem? no worries you will definitely like the video. In one of my last videos I have explained you what is lead generation and how it is done and the types of lead. In this video I will share with you 10 great tips for lead generation which will help you in generating leads. In this I have mentioned many tips related to online lead generation. Because most of the companies and individuals face issues in lead generation. And please subscribe this channel guys. So let us see 10 great tips for generating leads 1. Focus on quality rather than quantity we have worked a lot on a particular lead but in the end we come to know that that lead wasn’t qualified, then how would you feel? Hard work and time both will be wasted. Don’t waste your time on unqualified leads. Do your research and choose such a target audience whose chances of purchasing your product is very high Try to shortlist quality leads. If you are doing online lead generation then try to keep your audience engaged. Engaged meaning they should not run away quickly after seeing your content. Just imagine someone reads your content and after a few seconds runs away from your site. After seeing your content one should feel that this is useful. Whichever audience you are targeting, just think whether your content will be useful for them. 2. You should have accurate data You should not go in the wrong direction. You should not go in the wrong direction. Hope you are not selling pepsi to those who need milk. If you need to target right people at the right time then you should have accurate data. That is why before working on a lead, you should check if the data you are using is accurate or not. Your data should be reliable. If your data is accurate then you can focus on lead generation without any confusion. Hope you are understanding whatever I am telling you. 3. Use your website properly Your website is a very important tool for lead generation. You will have to bring a lot of traffic to your website for generating more leads. You should have a clear call-to-action on your website. Do you know what is call-to-action? Call-to-action is a marketing term which could be a thing or phrase that is used for getting an immediate response from a customer. Like for example you have a button on your website on which you have a text ‘for best deal click here I have mentioned the importance of copywriting in my copywriting video You can attract people towards your product just by using some words. Like you can write ‘we have a great offer on shirts. Click to buy now’. You should try with different type of attractive text. And content alignment is also important There is something called as ‘Human–computer interaction’ in which peoples interaction with computers or design technologies is observed. So the user interface is made in such a way that the use should have a great experience. So you should make the user interface of your website according to the behavior of your users So that you can get more online leads 4. Make use of Social media efficiently You should share your content on social media Content should be like, people should become your fan By Social media marketing you can reach your target audience You can get better quality leads. You can also make your loyal fanbase using this Your followers and subscribers will always be notified whenever you will post a new post Use of social media has increased a lot nowadays There are different types of social media for different type of audience You should analyze which social media platform will be more suitable for your business By the way I have made a detailed video on social media marketing Link is in the video description 5. Make use of proper tools Smart work is more important than hardwork You should track your leads Have you heard of google analytics tool? It also has a free version You can analyze your website traffic and audience behaviour using that It will provide you necessary insights on your users behaviour If you get time then check google analytics A lot of time get saved when you do things after analyzing Because then your hardwork is in the right direction And also there are tools to track your leads 6. Use an automated opt-in email marketing scheme Like I have mentioned in my last few videos email marketing is still one of the most used ways to generate leads But you should use it properly You should implement automated opt-in in your email marketing campaigns Which means people can opt in for your emails using a given form Like for newsletters By doing this you will have a database of your readers You can send them occasional automated emails regarding your products And don’t forget to put a call-to-action and the link of your landing page in your emails 7. Try to keep your forms very short Keep yourself in the place of a user If you see a 7-8 fields form, would you like to fill it up? or instead if you are given a form with 2 fields would you like to fill that up right? So try to avoid the fields which you don’t feel is necessary to gather right now But if you need filtered leads like filtered by age, income etc. then you can use those fields This will depend on your product Some products need a form with few fields This thing will also depend on how much effort you want to put on tele calling Because if you get a fully filtered leads list then you will only have to call qualified leads A lot of time is wasted sometimes when you have to call unqualified leads But like I said, this will depend on your product But try to keep you form as short as possible Or you can take few information first and after that you can prompt the user to fill the rest of the fields in the form 8. Provide free content to your audience Be a bit generous in lead generation Don’t be a micer If a user sees a form, by filling which he can get some free content then why won’t he fill that Analyze which content you can provide free for the users After watching or reading you valuable content the chances of him becoming your customer will increase When we get things for free we really get excited See if you can provide any content or free trail subscription without making a loss Anyways you will get good return on investment on this. Its like you are attracting the user by providing free content. You are trying to convert a normal viewer into a lead 9. Keep your landing page clear Do you know what is a Landing page? It is a web page where you sell something to your audience or your are trying to generate lead Some people make the landing page like a store room. Very messy They try to put everything there If someone visits there page then he might get lost. Landing page should be clean and clear Customer need not search much Else bounce rate of your landing page will increase Do you know what is Bounce rate? I have made a video on that Link is in the video description 10. Give your audience or users points Ok this one is very interesting. You can divide your users or customers as per the points. Like some users will open your emails visit your landing pages or attend your seminar So you can give some points to those users in your database or any system These people will have a higher probablity of becoming your customer than other people Because these people have already visited your pages or attended your seminars So you divided your users by giving them points like this You don’t need to do this manually There are lot of automated systems made for this By doing this you can you use your time for user whose chances of becoming your customer is very high Give them the priority. I hope you have focussed while watching this video? If not then you can watch this again with complete focus. In this video I have given you 10 tips to generate leads. More are coming soon.