10 Quick Tips for Social Media Marketing | FORTAYmedia

10 Quick Tips for Social Media Marketing | FORTAYmedia


Boost your Social Media Marketing with these 10 tips, and make sure your business doesn’t fall behind. Video posts are dominating social media with Facebook now being YouTube’s largest
contender for video uploads. It’s time to up your video marketing game. You don’t need a fancy green screen and professional camera to create great social media video. Plenty of successful social media videos have been created using a phone and good lighting. Create value for your audience, give them a reason
to watch your video. We’ve created another video specifically for more tips on creating and maximising your social videos so check that one out as well. When brands are to business-ey people see straight through it and
ignore it. Time for your business to develop a personality, whether you become a sass-master like Tesco Mobile or take the random acts of kindness approach like Spotify. It’s time to be less formal and more human. There’s no point in having an engaging social media feed if you’re going to ignore people. Ask questions, reply to comments, create a conversation with your
audience. You can never go wrong with a good customer experience. There’s a variety of social media influencers from Instagrammers to vloggers and bloggers with a
captured audience, hanging on their every word. Whilst you may not have the budget to pay a Kardashian to advertise your products, there’s sure to be an influencer fit for
your business and budget. Alternatively, a simple gift in a vlogger’s P.O. Box with a note of what your product is, might get you
mentioned in a future video. Not all of your content is out of date, alot of your old content can still be useful, although it might not be that interesting anymore. The coming year sees the continued rise of the vlogger, and turning your old blog posts into interesting 2 minute videos to share on social media gives you quality content with little effort. There’s nothing more boring than someone who talks about themselves all of the time. All of the time… …all of the time… …all of the time! It’s called social for a reason. Having a varied feed including images, videos, GIFs, and relevant industry articles are going to
engage your audience, more than simple text posts. Real-time marketing has been the strategy to use on social media since that Oreo Superbowl tweet. But it doesn’t get anymore on time and interactive than live streaming. With Facebook introducing Facebook and Instagram Live as well as YouTube already having live streaming, it’s time to get interactive with your followers. Whether you’re live streaming with a social influencer, or running a Facebook Live competition there’s no better way to attact a following than
live-streaming. Facebook Insights, Twitter Analytics, Instagram for Business. . . Analytics are a great tool to use and the majority of
social media platforms they now have their own. So keeping an eye on who your audience is when and where they’re engaging, what form of content works better and on what device should be a keep part of your social media strategy. Remember, don’t assume your social audience is the same
on all social channels. You may need to create the same content in different
formats to reach the right audience. Consider how many people use a phone to get their content. As I’m sure you do as well. There’s a good chance your audience are finding
content whilst scrolling through their social feeds on their dinner break. Make sure your content is optimized first of all, for the smaller screen change the ratio from 16 to 9, to 1 by 1 or 1 by 2. This will then fill the screen on a mobile much more. Don’t leave you social media marketing to one person, your business team may have a range of ideas, one person
hasn’t thought of. It’s called social for a reason. Thanks for watching guys and if your business needs any help with your online marketing, please get in touch.

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *