10 Tips for Writing Effective Email Copy www.EmailDelivered.com Email Copywriting

10 Tips for Writing Effective Email Copy www.EmailDelivered.com Email Copywriting


This presentation is provided by EmailDelivered Ten Tips to Writing Effective Email Copy If you have a list of email subscribers, the
only way to convert them into customers is to send email offers, right? Not exactly! The problem is, no one is really craving more
email! Inboxes are already full! So your biggest challenge is going to be getting
your subscribers’ attention and motivating them to take action with your email copy. Here are ten tips to writing effective email
copy: One: Define your desired response: Do you
want a sale? Are you promoting a webinar? The first step is to define what action you
want your subscriber to take and then work backwards from there. And remember, it’s
always best to have a single objective for each email. Two: Define the Call to Action: Usually the
call to action, or CTA, will be a link that you want your subscriber to click. Before
you write your email, consider what your subscriber will see when they click through. Make sure
you know exactly what you want your subscriber to do when they arrive at the landing page. Three: What’s the Big Idea: Ask yourself,
why should my subscriber care about what I’m promoting. What will they miss out on if they
don’t click the link? The clearer you make the benefit to the subscriber, the more likely
they are to take action. Four: Write a killer subject line: If nobody
opens your email, then it won’t matter what the email body copy says, right? The best
subject lines tend to use curiosity, offer a strong benefit, or both. Five: Be Personal: Even though you are writing
an email to hundreds or even thousands of people, consider writing your emails as if
you were sending to just one person. Remember, each subscriber still experiences the message
personally. Six: Sell the sizzle: While your subject line’s
only job is to get the email opened; your opening paragraph MUST get your subscriber
to keep reading. Selling the sizzle is your best option here! Remember, the email’s
sole purpose is to get your subscriber to take an action. Consider writing shorter email
copy to accommodate more and more people who are using tablets and phones. Seven: Reward the Reader: Make sure your promotions
are congruent and deliver on what you promise. If you trick your subscriber into opening
your emails or opting in for something that’s not high value, you can lose their trust and
business forever! Eight: Repeat your Call to Action: Good email
copy will stack multiple reasons for clicking the call to action. In emails that are more
than three to five paragraphs, you’ll want a link to your CTA two or three times. Nine: Include a P.S.: The most read parts
of an email are the headline and the P.S. Typically the P.S. is used to capture readers
who skimmed to the end and encourage them to read the main body copy and click the link.
This is a great place to repeat your call to action. Ten: Tease your Next Email: Leave them with
a cliffhanger, just like they do in T.V. shows! Either ask a question and promise to tell
the answer in the next email, or hint at a benefit they’ll get if they read the next
email. Ultimately, if you have a good subject line
and reward your subscribers for their attention, you’ll have higher email conversions. To learn more about Writing Effective Email
Copy and to start improving conversions today, download your Quckstart Email Copy Checklist
at www.emaildelivered.com/email-copy

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