11 social media marketing tips for musicians (archived)

11 social media marketing tips for musicians (archived)


in this video I’m going to give you 11
social media tips for musicians now the anjali promoting live music
requires merging offline and online marketing techniques i’m trying to get
out the door for a trip so i’m not going to mess around here here are some tips
for what you should be doing and what you should be focusing on when trying to
get fans to your shows pound-for-pound email is still the best online marketing
platform for promoting bands and their shows a good mailing list is crucial for
building a fanbase who will buy your concert tickets your merchandise
patronize venues and buy beer when age-appropriate well this the fans
cultivated for your band newsletter is more dependable than fans on social
network follows and likes on platforms like Facebook Tumblr Instagram or
Twitter one method for getting people to sign up for your email list could be a
sweepstakes you can give away tickets to future shows merchandise or downloads of
music and videos while you’re building out your email list do the same with
your SMS text list and use it don’t be as aggressive as with your email
marketing though perhaps send out a text before your next event maybe a week
before and then maybe a day before and be sure you segment your SMS text list
by area codes and use that appropriately so you’re not spamming fans in Kansas
about your next show in Kentucky in some large metro areas there shows all over
the city on any given day or night don’t price yourself out of that market during
the last South by Southwest Conference in Austin live nation labs reveal that
they have commissioned studies which concluded that the ticket price and the
associated fees and taxes is the number one reason why fans decide on attending
live shows or not you’re building an audience here and many folks in
attendance are taking a risk on a band that they’ve never heard of before make
it worth their while you might have to take a hit early on while you build your
brand but if they like you they might buy your seat
or other merchandise after the show plenty of your fans will say they’re
coming to your show but those who have pre purchased a ticket definitely will
and even if they don’t you’ve already earned the revenue from the unused
ticket look for ways to encourage fans to buy tickets sooner if you’re needing
to drive sales in a more predictable manner one technique may be to offer the
first 50 ticket buyers a chance to go to the venue early on the day of the show
and meet the band for autographs during sound check don’t reveal who the first
50 are until you sold the first 150 250 or 500 tickets or not a particular date
and time another technique would be to bundle the tickets with free downloads
of your latest release but only award the free downloads to the first 500
ticket buyers I think you get the point here just get creative and check with a
lawyer within the contest that you run because you can get yourself into
trouble fast with the FTC and not even know it assume the people you’re
promoting to have never heard of your band before when you’re writing your
description about your gig be accurate and current and better yet send a link
to a video photos reviews or EPK with tracks that they can sample don’t be
afraid to find your audience from Twitter YouTube Instagram and Facebook
accounts of similar bands talk directly to the fans of the music that is similar
to yours and be responsible for being the one who starts a relationship you
can also connect with fans in the comments sections of online music blogs
and magazines don’t be afraid to reach out you already have your love of music
in common and fans absolutely love connecting with artists post your events and invite people no
more than two weeks before the show date on Facebook too early then people
completely forget repost new info about the event a week out three days out and
on the morning of your event find fans on Instagram and Twitter and ask them to
repost and retweet your posts using a hashtag with the name of your band
trending Twitter hashtags can make the front page of Google so mastering
Twitter and contemporarily boost your organic SEO which can in turn have a
permanent positive impact on your search rankings while most of your Facebook
work should be done well in advance Twitter and Instagram are best use just
a couple of days before the show and definitely the night before in the day
of the show also make sure the venues you’re playing are promoting the show on
their Instagram or Twitter or Facebook YouTube tik-tok snapchat blog tumblr AOL
CompuServe Friendster myspace geo cities and probably their dog store pages as
well let’s be honest Facebook has at best flatlined and at worst and most
likely it’s on its way out but it’s still too big to ignore there are
several companies who can create a customized Facebook page for your band
I’ve used page modo and wildfire with great success in the past if you like to
get your hands dirty and code yourself you can build your own solution though
just start at the Facebook developer site let’s get old-school now for a second a
few weeks before your local show notify magazines and music pop culture
sites about your concert these should be editorial sites like the Dallas Observer
Nashville scene the Free Press in LA and the Houston press as well as websites
devoted to local event listings like guide live bands in town and eventful
send them a very brief well-written description of the show a list of
notable shows that you’ve played in the past links to positive reviews
impressive web traffic numbers that the band has had on their own website in on
social media accounts and a web ready search engine optimized image of the
band only submit the websites that list shows that are similar to the genre of
music that you’re being plays there’s no point in wasting your time if you know
you’re not going to get listed on the site now none of this is hard but there
are no quick solutions either you ever heard of elbow grease get it out because
you’re gonna need it everything that I’ve mentioned in this
list is based upon organic online marketing techniques it’s all online
marketing one on one to anyone who is savvy to SEO social media or other kinds
of internet marketing with that said it only works when you stick to it build
your audience and cultivate your relationships with your fans if you
don’t believe me look at the fans who have followed East Texas indie rockers
Eisley around the world on and offline you can also ask decades-old members of
the KISS Army gene and Paul realized how important steady organic growth of their
fan base was to building a career in music long before the internet was
around approached local radio and TV stations about doing spots on the air
the day of your shows approached local newspapers and offer interviews of the
band to be printed the day before the show they’re going to be told no thank
you 999 times out of a thousand but there’s nothing equal to getting local
coverage in a market that not only opens you up to thousands of potential fans
but it gives your bands brand instant credibility assuming that the interview
goes well now I want to know what you think so I can create the kind of
content that you want to see leave a comment for me or let me know what
questions you have I check them every day and I’ll be quick to get you a
response I honestly appreciate you watching and
I’ll see you in the next video

One comment

  1. Thank you so much for this! I started my position as a social media marketing manager for a startup band, Nuclear Applepants, and this has helped me realize how little I'm doing for them. This'll help me rev my engine! Thank you!

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