2 Digital Marketing Tips for Musicians

2 Digital Marketing Tips for Musicians

– Two of my best pieces of advice for musicians and creative people who want to share their work online and grow their audience and grow their engagement ^using digital strategy is to just start ^and not overthink it. ^And this can apply to everything, whether it is sending an email blast to your list that you haven’t talked to in two years or starting a YouTube channel, or running an ad campaign for your next record that’s coming out, just start. I think a lot of us have a tendency to sit and wait and wonder and worry and research and talk to everybody we know to get their input and try to figure out the right way to do it and then you look back and months have passed and you still haven’t done the thing that you want to do. And so by just starting it, you actually are moving forward and you’re seeing what works and the great thing about these digital tools is you get stats right away, you can see who’s responding on social media or you can see if anyone’s actually clicking on your ad, if anyone’s actually buying the thing you want them to buy. You get the stats right away, it’s great. Even if you have a total crash and burn ad campaign, you learn a lot from it and your next one’s gonna to be better. ^And once you get started, just keep going. ^It can definitely take the wind out of your sails if you’ve put money into an ad campaign for the first time or you’ve spent a lot of time on an email and you’ve sent it out to your huge list and there’s no response or the response isn’t what you wanted. It can be really disappointing and so it’s hard to try again if it didn’t have the response that you wanted it to have. So just keep going. Ways that I keep going with my projects and I advise to my clients is just ^this concept of accountability. ^How can you hold yourself accountable to do the goals that you want? Because we all sort of by default, if things get stressful, don’t do stuff. And so how can you kind of trick your brain to make it happen? Accountability, and one way that I’ve done that ^is to just set a schedule. ^And maybe for social media, it’s saying that you want to post to Twitter eight times a week or you want to post a new YouTube channel once a week. Set a schedule that seems reasonable for you and then just do it. ^Accountability can also come from ^a connection with another person. ^This could maybe be your publicist or your manager, if you have the relationship where you’re talking regularly, check in and have them sort of hold you responsible that you get stuff done before your next call with them and it’s sort of like you’ve got that assignment. But if you don’t have that, you could also just create that with other members of your ensemble, maybe you delegate who works on which things and you have a weekly check in meeting amongst all of you to see if everybody’s doing what they need to be doing and how you can do better the next week. Or just a colleague or a friend who’s doing similar work. You can get on the phone once a week. I really think that weekly calls or even just a few times a month can be really helpful with checking in and making sure you’re staying on track with what you want to do. So I talk to people all day long about the power of online video to share your story with the world and so I’m taking my own advice here ^and starting this new YouTube channel. ^Hello, I’m Adrienne Stortz, this is my new YouTube channel about digital marketing strategy for musicians. ^So as you’ve been watching this video, ^what’s the thing that popped into your brain that you have been wanting to just start but you’ve been putting off or making excuses or over-researching? Leave it in the comments, let me know what it is, and let me know what the one thing you’re going to do towards starting that this week is in the comments as well. ^So get started and please do subscribe as well ^so you can check in with these videos every single week and I can give you advice and we can do this. Thank you for watching and I’ll see you next time. Bye.


  1. Woot – AMAZING! Love the new channel. Immediately subscribed. I'm upset I couldn't be subscriber #1… but I'm #2 – looking forward to the next vid!

  2. Love the channel and the first video @Adrienne Stortz Digital Strategy !
    I'd say the item that popped in my head during this video was a video dispatch for my email subscribers. It's something I've been meaning to try but just haven't. 

    Looking forward to more videos from you!

  3. Ah ok so what popped into my head was that I'd like to create a new catalog of services for my day spa that is paid for by sponsorship from local businesses. To start that I'm just going to call a bunch of non-competing businesses in my genre.
    I also wanted to start a crowd funding campaign. So I'm going to write out my schedule and email a bunch of bloggers for a guest post.

  4. Hey there! I loved your video coz it put pretty simply the struggle that one faces when they have an idea for something new. My sister recommended that I watch, and I'm glad I did.
    I'm in India, I'm a novice at guitaring, and I like to sing and have been doing these acoustic versions of random pop music that I've thought about making videos of, but just haven't come around to doing cuz I keep wondering if I'm anywhere near good enough for all the material that's on the interwebs! But I'd really like to (like you said) just start. There's always going to be better music out there, recorded with far better equipment. But that doesn't mean I can't find my way to make my thing special or make myself stand out ALONG THE WAY. Right?
    My goal now is to come up with at least three cool mash-ups of songs that I'm familiar and confident with by the end of July so I can possibly post them in August. Let's start there an I will schedule up other goals once I do this. Thanks a lot for the inspiration, Adrienne.

  5. First thing that popped into my head…You're AWESOME! Love your approach and delivery on procrastination! Yay

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