[2019] Attorney Internet Marketing: Move Your Website From Page 3 to 1 Quickly (No Tech!)

[2019] Attorney Internet Marketing: Move Your Website From Page 3 to 1 Quickly (No Tech!)


Hey guys it’s Andy with ELOA, I want to show you a quick tip
that we use with a lot of clients and take them from page 3 and page 2 to
page 1 just by taking advantage of something that Google uses that
most people don’t understand. Google uses something called
Latent Semantic Indexing which basically means
they look at a topic of a page and the way that they determine
what the topic of the page is, is by looking at all the words and synonyms
that appear on the page. So, using this method they’re able to tell
if a page that’s about cars is about the movie Cars, the band Cars
or the vehicle “cars”. So for example, if you’re a divorce lawyer what Google’s going
to want to expect to see on that page are words like child custody, court,
child support, spousal support, spouse, house, home, different things like that. So, you can basically kind of
do a brainstorming exercise and figure out every single word
that you can think of that’s related to a topic. Or you can use these tools that
we found that will actually show you what Google thinks are the most
important pages on a website. Or I’m sorry, shows you are the most– what Google thinks are
the most important keywords that should appear on a website. So let me show you exactly how this works. So, let’s say we’re a divorce lawyer in Denver. What you’re going to do is
you’re going to go to this website right here, it’s texttools.net And this is a website that I don’t think
a lot of people use for some reason and it works really, really well. So you going to get logged in, I think this service costs like
$60 a month or something. But you’re going to log in you’re going
to click “Semantic analysis” on the left and then you’re going to click TFIDF. And that’s going to bring up
this page we are right now. So, let’s say you’re a divorce lawyer in Denver. So you’ll search “divorce lawyer Denver”, and what this is going to do– and click “submit”. What this is going to do is this is going
to pull the top 16 results that are ranking for “divorce lawyer Denver”
or “Denver divorce lawyer”. What I just– whatever I just submitted. “Divorce lawyer Denver”. And it’s going to analyze
every word on their page and it’s going to figure out
which words they have in common, and which words are the most important based on what Google’s thinking
and how it’s ranked. And then what you can do is
you can take the copy from your website, paste it in and
compare to see where it ranks. And what it’ll spit out is a list of keywords
that you need to add to your website. So this usually takes a few minutes. I’m going to pause the video
and then I’ll come right back and I’ll show you what the results are. Okay, so now we got our results here. As you can see we use this
all the time for all of our clients. So I went to “jobs”
and I went to “completed” and now here’s “divorce lawyer Denver” and
I’m going to click “Analysis”. Okay, so we’ve got our results right here. So this is for the key word
“divorce lawyer Denver” and what you can see, is you can see from left to right,
all the different paid — all the different keywords that are found
on the top 16 ranking pages. So if you take a look at this right here. Alright, so these are the results right here. These are the 16 pages that are– these are the top 16 results that are in Google. Now this chart’s kind of hard to see but basically what this shows you is
all the different keywords, you know, all the different times
that all these keywords appear on these pages. So, the word “divorce” shows up on
every single one of these pages. The word “families” on every page, the word “Denver”, the word “family law”, the word “legal”, the word “law”, the word “Colorado”. So, actually the word “Colorado”
is actually missing on peak family law.com So, what’s really important and
what’s really cool about this is you can see from left to right,
the most important keywords that you should have on your page. Now, what’s even cooler about this, let’s see if we can do this. Now if you take your own copy so let’s just do “Denver divorce lawyer” and let’s just go to a website on page 3. So Denver family law attorney, let’s just try this one out. Let’s go to, let’s go to the divorce page
and see if we can find it– “divorce”. Okay, so. I’m going to just copy that whole page
and then what you can do is you can go “compare”. And now you can paste your text right in here. So now what it’s going to do, these yellow areas here, show you all the words
that you have on your page and all words are missing. So for example right here
the word “contact” is missing and you know it seems to be important. Here’s another one,
“clients is missing”. “2018” is missing. Law firm, work, client, 303 process. Now some of these are going to be
not extremely important, but if you want to start looking at
what do all these pages that are ranking on the first page of Google
have that my page doesn’t have, this is a good place to start. So let’s look at another client here. Let’s look at Shapiro Family Law firms. Let’s go to their divorce page here. So, you can see right here
they’ve got some pages missing– they’ve got help — and they’ve got some keyword missing, They’ve got the word “help” missing,
which it seems like all the pages have. “Best” is missing,
which it seems like most of the pages have. “Denver Divorce” is missing. “Practice” is missing. “Client” is missing. Area is 303,
which I think 303 is the Denver area code. Process, team, time. You know, and you can kind of look at these, and you know, you might not necessarily
want to add every single keyword, but we look at these sometimes,
and we realize that
and you know, you might not necessarily
want to add every single keyword, but we look at these sometimes,
and we realize that sometimes major keywords are missing. And then there’s other things when you look at,
you know, like the word “help” doesn’t seem like
it would be that important, but look how high it is and basically t shows if you look
at the overview, or even the details page, you can see the word “help” is
on every single one of these pages. So while it might not be obvious that you need
to have the word “help” on your divorce page, it seems pretty important
because all of these pages have the word “help”. They all have the word “law” on there. The all have the word “legal” on there, you know, different things like that. So, using this type of chart– and then what you can do is you can even just send
this list of keywords if you want. Oh we lost it. Hang on a second. You know, you can take this list
of key words right here, send this to a copywriter, say “listen we need to add all these,
we need to write additional content or we need to figure out a way
to get most of these keywords or a lot of these key words onto the page. And we’ve done this a lot of times and often this is enough to move you
from page 2 to page 1 or page 3 to page 2 or
even from page 3 to page 1. We’ve seen that happen before. So just a quick tip. If you have any questions or comments
or if you have any other ideas of how to do this, let me know. If you’ve ever used this tool,
let me know how it worked out for you. Thanks.

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