3 Email Marketing Benefit Tips – Video No. 14 Tip 1 – Show your customers that you value their time by only sending them emails that offer worthwhile information. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Try to include a solution to a common problem, a clever new way to use a product or a special promotion in every email. Tip 2 – To help improve your email marketing strategy, consider integrating your website with Google Analytics. This helpful tool will provide you with reports on how well your email marketing campaign is helping your website. This is a great way to see if your marketing strategies are working, or if they need to be improved. Tip 3 – Avoid using the character string of multiple dollar signs, in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked. If you found this video interesting, please don’t forget to “Like” our video, and “Subscribe”!