4 Marketing Strategy Principles – My Template for Marketing Anything

4 Marketing Strategy Principles – My Template for Marketing Anything

– In marketing, if you
break the fundamentals, no matter how much effort you put in, you will not succeed. Hey, I’m Neil Patel and today, I’m going to break down my four marketing strategy principles, and how you can market anything. Before we get started, make sure you subscribe to this channel. That way when we release
more marketing tips, you’ll get notified. Question for you. Do you know the four
main marketing principles that you need to follow? If you do, leave a comment
down below with yes. If you don’t, leave a
comment below with no. And if you don’t, no worries. I’m going to share them
with you in this video. The first principle is you need to have clear goals for your marketing. What is your goal? Is it more visitors? Is it brand awareness? Is it more sales? If you don’t what you’re optimizing for, you won’t know what you
need to do in marketing. For example, it it’s brand awareness it’s all about eyeballs
and getting traffic. It’s about sales. It could be about creating
a conversion funnel, a lead flow, adding up sales, down sells. If it’s about profitability, it could be about cutting
costs on your marketing and figuring out how you
can get less traffic, spend less money, but make sure you’re
in an optimal position, where you’re not paying
too much for marketing and your profitability goes up. The second principle
that you need to follow is you need to understand
your target customer. If you don’t know your target customer, no matter what you do, you won’t do well. Let me share a story from a
company called Diamond Foundry. What Diamond Foundry does
is, they sell diamonds. And these are man-made diamonds. They still meet all the same requirements that a diamond that you
would find in the Earth, and a human eye can’t tell the difference and even if a diamond specialist looked under a scope, they
won’t see any difference. But here is the difference. Diamond Foundry can produce that diamond for pennies on the dollar
versus having people go mine for them and
find them in the field. So Diamond Foundry decided
that they wanted to sell these diamonds at
a truly affordable price to help people out. Can you guess what happened
to their revenue sales? It tanked. Do you know why? No one wanted affordable diamonds. They felt that if
something was affordable, it wasn’t going to be good. Even though, that’s not true, that’s what their customers believed. Their business started growing and it grew really fast and
things started to work out. Can you guess what change they made? They increased their prices. They made more sales by charging more money for their product. In other words, if you
don’t know your customers. What makes them tick. What makes them buy and why. You won’t grow your sales, your traffic or accomplish any of your goals. And you won’t find this out by just looking at a Google
Analytics Screenshot. You got to talk to your customers. Get to know them. Meet them in person. Do coffee with them. Survey using tools like SurveyMonkey. Whatever it may be, by talking with them you’ll get more insights so
you can keep adjusting them and do better over time. The third principle
that you need to follow is you need to have something
that differentiates you. If you don’t have anything differentiating you from the competition, they’re just going to look
at price, quality, reviews. It’s not going to get people to go to you. The moment you differentiate yourself, you can do so much better. A good example of this
is Apple’s expensive, but the reason I pay for
a MacBook or an iPhone is because all the devices
work so well together and they do the main things,
that I want, really well in a simplistic way. So the key is not just to
be another me too player and have nothing that differentiates you. You need to figure out how you
can make yourself stand out. And you may not know this right away. You may have to interview people. Talk with your potential customers. You have to figure out what
your competitors aren’t doing that you could be doing. All these things will help you figure out how to differentiate yourself. The last principle. I know they say marketing’s moving to an omnichannel approach. I even say that. It’s true. But you need to focus your
efforts at one channel at a time. Handle one channel. Do really well at it and then
expand into two channels. Once you do well in two
channels, then go for three, then four and then five. But if you can’t get one channel right, what makes you think that you can do all seven
or 10 or 20 at once? You need to have laser focus. And you were trying to figure out what channel you should do first, because you probably picked a channel that you’re really good at because that’s giving you
the best odds of succeeding. You can also look at your competitors and see what’s giving them traffic. You can put your competitors domain name into tools like Ubersuggest
and it’ll show you what’s getting them their traffic and that will help you determine what channel to focus on first. If you need help growing your business, getting more traffic, check out my ad agency Neil Patel Digital. If you enjoyed the
video, like it, share it. Leave a comment below and I’ll answer it. Thank you for watching.


  1. Do you know the four main marketing principles that you need to follow? If you do, leave a comment down below with "yes". If you don't, leave a comment below with "no".

  2. nice video 1 question do you think self-development is a good niche to start a blog? I'm a beginner and I'm confused

  3. Hey Neil,
    Nice video!
    But I want to Ask you about my trouble.
    I am a Blogger and Start my blog 2 months Ago.
    I know about SEO way more than an average blogger.
    The only problem is Nobody links to me even I create very stunning content.
    I used all the tactics like a skyscraper technique and others. but nothing is working?
    Should I go for web 2.0 backlinks in the beginning?
    Please guide me…

  4. you didn't mention the rule of 7, I guess that's for the long term and the list you said is for starters πŸ™‚

  5. thank you very much for the tips, I would very much contact you , but i do not know where to inbox you

  6. Great advice! The last part about focusing on only one channel is so important, otherwise you will get overwhelmed. Thanks Neil πŸ™‚

  7. Awesome as usual! A question :0) is it OK to have backlinks from press portals? Always unique content per backlink per portal, or that does not matter also, just avoid it in any case?

  8. Hello Neil! I am from India I want to start a graphic design agency from scratch. What should be the marketing strategy to get started because there are a huge crowd in this particular industry in India as well as all over the world. As this is a B2B model so what should be the strategy to generate leads? Waiting for your reply. Thanks in advance.

  9. More great advice here! I must admit I have been guilty of focusing on too many social networks. Time to refocus ! πŸ™‚

  10. If I have my company page on two channels : Instagram and Facebook. And over the months I realised that one of them is not doing well. How can I close/shut my page which is not doing well on a channel though I have good amount of followers there?

  11. Hey neil
    Ur videos are awesome
    I have a question
    Can u tell me it is the right time to start a gadget blog

  12. What I picked up is, to start with few channels in go and then pick the one that's performing well πŸ‘

  13. Neil my man, you are spot on! You nailed it. Yes, I have an all natural product I make and I sold it low so everyone could buy it, it didn’t take off until I upped the price. πŸ€¦πŸ½β€β™€οΈ my son told me people want to pay for a product and if it’s cheap they feel the product is cheap.
    The other thing you said is so true, focus on one channel at a time. But, I’m not sure which one that is quite yet, I’m not social in any media yet.
    10 πŸ‘πŸ» up❀️

  14. Hi Neil, would you be willing to create a video for "Risque" websites. Not necessarily pornography, but websites that Target people 21 and up that traditional social platforms prohibit?

  15. Hey Neil, Really awesome content! However, I Disagree with 3rd principle! sometimes when you try to reinvent the wheel and differenciate yourself from the competiton, you may not succed! I suggest levereging what is already working! ( Especially for newbies) you may adjust it to fit your needs but at least it's already proven to be working! Thanks

  16. Thanks for sharing! People often overlook principles like these in favor of some push button simple marketing trick.

    Side note – this makes me think of the Schlitz Beer marketing story. Have you heard that one?

  17. Laser focus. My new mantra! Thanks for this great video – you really have a perfect way of breaking things down and explaining them.

  18. hi neil please make video on latest google seo june updates , and google shares dropped due to anti trust law

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