Here’s the transcript if you’d like to
read along: Hi everybody! My name is Matt and I’m the
Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you
two minutes of ecommerce advice to bolster your online success.
I was having a conversation with a fellow nerd friend of mind, and he mentioned his
opinion that email marketing is dead. I, for one, strongly disagree, and would like to
stress the importance of email marketing to you, and more importantly, talk about the
size of your list. With that in mind, here are five painless tips to help you grow your
mailing list. First, you need to get people’s permission
to actually join your list. In technical terms, that means that they “opt-in” to your
communications. You can ask customers to do so by putting messages on your website, blog,
Facebook page or email signature. Really, any communication point can be appropriate.
Tip number two is to make sure you’re giving people a reason to join your mailing list
by offering an appropriate incentive. You can promise coupons and discounts through
your email communications, sneak previews, exclusive announcements and things of that
sort to help entice people to join that mailing list.
Thirdly, you’ll want to encourage customer registration on your checkout page. In other
words, you want people to create an account with your website. While you don’t want
to get rid of guest checkout, you do want to offer the benefits of registering such
as coupons, discounts, faster checkout, more communication, etc.
Fourth, use business cards. You’ll always want to have business cards with you as you
travel around. Whether it’s going to a tradeshow, networking event or dinner party to meet new
people, feel free to hand those cards out, accept them in return to create the perfect
opportunity to get new customers on your mailing list.
Lastly, it’s important to be wary of purchased lists. You can end up spending a lot of money
on email addresses that don’t care about what you’re selling. Secondly, it can really
hurt your deliverability rankings because a lot of people will mark you as spam, which
will hurt you in the long run. Hopefully these tips will help to get your
database up in running in no time and full of email addresses that you can market to
all the time. If you have any questions, we’re always
happy to help. Just leave a comment in the box below and we’ll get back to you.
From me to you, happy selling!