5 Surprising Cold Emails Subject Line Tips to Increase Open Rate by 93%

5 Surprising Cold Emails Subject Line Tips to Increase Open Rate by 93%

Do you want more people
opening your cold sales emails? I imagine that if you send
out a bunch of cold emails on a daily basis then the answer is, empathetically, hell yes. Well, thanks to some awesome data put out by my good friends at Yesware, we were able to increase our open rates of our cold emails by 93%. Seriously, these were
emails that our team used to get in front of CEOs
and what we noticed is that initially, from
our first round of emails, our open rate was at around 32%, which was solid for a cold email. After implementing some of the changes that I’m going to share with
you, our open rate when to 62%. Really high and a really big growth rate, given the audience that
we were in front of. So, what was cool is that these changes are all really easy to implement. This isn’t like some of
my other videos or content where some of the stuff
is harder to implement, these are literally tactical ideas that you can implement right away. So in this video, I’m going to show you the five cold email subject line tips to increase your open rate by 93%. Check it out. Number one: keep it under five words. This is so simple and so tactical, but what we noticed and
what the data has shown is that as subject lines
get longer and longer, open rate goes down and down and down. That doesn’t mean to just
have necessarily just one word in your subject line, but
you wanna keep it in that, typically in that three
to five words category. Because that’s where
people are most likely to be able to give it a
quick look, a quick glance, and decide are they
going to open it or not. And also, just remember, if you use Gmail for your
emails or even Outlook, a lot of times, it gives a little preview and if the subject line is too long, then it starts to get cut off and so we want to really keep that subject line under five words. Number two: avoid salesy language. To some degree, it can seem obvious, but you want to really put yourself in the shoes of the prospect. Put yourself in the shoes of the person that is seeing all of the emails, the sea of emails that they’re getting and think about what salesy language looks like from their perspective. Phrases like: can you chat? That’s pretty salesy, right? It’s saying, basically, hey, can I take value from you? Or, another example would
be: Exclusive invitation. It just sounds salesy, right? You almost picture a guy
with a sign in the street being, like, exclusive invitation! We want to avoid those phrases. Any words like discount or pricing or anything that really
is going to be a tip-off is going to cause your open
rate to just depreciate, I mean, it’s just going to go
way down, precipitously so. Number three: watch out
for SPAM filter words. Now, this is one where we were actually, we made a couple of changes, not because we were using SPAM words, because our subject lines were spamy, but I’m in a space where
I literally use words like sales and opportunity pipeline and in a different context,
they come off as spamy and so what we learned was that we were actually
unintentionally using SPAM filter words that literally machine, the SPAM filters are picking up and are being, like,
this is probably SPAM. Which, in my case, it wasn’t, but we all have to be very
cautious about words like: cash or credit, act now
or opportunity or sales. These are words that, in another context, are SPAM filter words. And you can just Google a
list of SPAM filter words and make sure that none of
the words in your subject line or, quite frankly, in
the body of your email, have those SPAM filter words because companies are
spending more and more money and resources on sorting out any emails that are likely to be spam
because the data shows that when employees are
getting lots of spam and are sorting through,
that is lost productivity and it’s causing them to, in
some cases, miss certain emails that could have actually been a good email and they’re missing it because they’ve got so
much junk in their inbox. So companies are really
spending a lot of time using filters to make
sure that spamy emails don’t get come through, so
be very cautious of that. Number four: reference a common contact. And this isn’t just common
contacts in terms of people, it could be companies,
it could be something that really familiarizes
the prospect with yourself and that’s literally in the subject line. So, if you do have some kind of a common contact with this person, then you wanna reference that
right in the subject line because that is going to get them, your open rate is going to be way higher as a result of that. But even in some cases, it
could be another organization that maybe you both belong to, or something that just
is that common connection that’s going to dramatically
increase your open rate. When there is a common contact referenced in the subject line,
open rates sky rocket. Now that’s hard to do if
you’re doing canned emails, of course, but what you can do is personalize your emails to the point, particularly if it’s a really important contact to get through, your open rate will be much, much higher. Number five: A/B split test subject lines. This is somewhat blocking and tackling, but I find that so many
organizations don’t do this. And so an A/B split test literally means that if you’re sending out a lot of emails over the course of a day,
week, month, whatever it is, and you’re sending usually,
mostly the same subject lines there are now lots of
programs like a Yesware, there’s a million
plug-ins that you can use, to understand what’s the
open rate of your emails and then split test one
subject line vs. another. Because, at the end of the day, we never know which subject lines are going to be most effective
until we actually test it. In our organization, we
have a lot of fun with this because we’ll come up with a list of five different subject
lines that we want to test and we place bets on
which ones that we think are going to be the most effective. And so often, it’s the one
that we all thought was junk, that no one’s, who would ever open this. And that got the highest open rate and the highest reply rate. And so you just don’t necessarily know. Sometimes breaking the rules can help you. Now, at the moment, I think
what we just went through is going to really work and
is going to help you out, but what I’d like to do is
just take a little more time to walk you through a couple of bonus tips that I think are going to really just absolutely blow up your open rates. The first bonus is to send emails at either 7:00 a.m. or 8:00 p.m. Now, this is a little outside
of what people often do because most people are sending emails between nine and eleven or one and four. And so this is when there’s
the most competition for the people that
you’re sending emails to. But you know what, most
people are opening emails as soon as they wake up in the morning and most people wake up at around six or seven o’clock in the morning, so it’s actually a really good time. And the other side, which is 8:00 p.m., kids have just gone to bed,
they’ve got a down moment, maybe they’ve got a glass
of wine in their hand and they’re like, yeah,
I’m gonna check my email. And suddenly they see it. Open rate shoots way up. 7:00 a.m., 8:00 p.m. Next bonus is test your
email deliverability. This is pretty technical, I talked about this in
one of my recent videos, but there are ways to test the
deliverability of your emails to make sure that they’re
most likely to get through. There’s a website, it’s a free
thing, call MailTester.com I’ll make sure that that
shows up right in front of you that you go to that and you
simply send them a test email and it’ll tell you, are there any issues in terms of the
deliverability of your email. It would be devastating
to spend all this time sending out emails to find out that your email deliverability
is only at about 50% when it could be at 90 or even 100%. I mean, that’s just
devastating and very avoidable. The last bonus is that there
are no long term rules. This is key. Whatever is hot in cold email
subject lines at the moment is likely to not be hot
in a couple of months or in a year from now, so you’ve got to constantly
be testing lots of things. Try lots of different ideas, especially if you have
the ability to split test and to really measure the
open rates of your emails, then you really are going to
be way ahead of the rules. There are no long term rules. So there are the five cold
email subject line tips to increase your open rate by 93%. So I wanna hear from you, which of these ideas did
you find most useful? Be sure to share below
in the comments section to get involved in the conversation. And if you enjoyed this
video, then I have an awesome, free e-book on 25 tips
to crush your sales goal. Just click right here to get it instantly. Or somewhere around here. Get it instantly. Seriously, just click right here. Also, if you got some value, please like this video below on YouTube and be sure to subscribe
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  1. All great points! I have been finding some success with the commonalities technique. If you have a chamber of commerce you're both a part of that's a great subject line.

  2. Hi! I would like you to make a video about incoming calls in sales. I´ve been struggling getting the customers in the auto-ship program and when they have to give their credit card information. Thanks.

  3. Great video. "discount" and "pricing" can also make you go to SPAM. We like to think of a subject line as a key that opens the message. What do you think about our recent article about reverse-engineering a great subject line: https://blog.woodpecker.co/cold-email/subject-line-example/

  4. subject line should be short and we should reference common contact key to success…..thanks Mark

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