5 Tips for Becoming a Better Graphic Designer with Joshua Pomeroy

5 Tips for Becoming a Better Graphic Designer with Joshua Pomeroy


– Hey, everybody. This is Roberto Blake of RobertoBlake.com, helping you create
something awesome today. So today we’re gonna talk
about graphic design, and you know what, all of us can improve. All of us can look at our
work and find something that we want to grow with. And I really feel that for
designers and creatives, sometimes figuring out exactly
how you take that next step to improve, even incrementally, can be a little challenging. So, I actually invited
one of my good friends. I invited Joshua Pomeroy, who I think is a tremendous creative, to share five tips that
he feels will help people become a better designer, and I know that these five tips specifically are things that have
helped me in the past, so, let’s go ahead and
check out Josh’s five tips for becoming a better designer. – Hi, everybody, this is
Josh from Pomme Roi Creative, and I have five tips that
I’d like to share with you from my experience I believe will make you a better designer. Tip number one, do what you love. This might seem simple, but it’s actually one of the hardest things to do just as a human being,
and there’s no exception for creative people. If you don’t know what you love, develop a love for learning. I think that’s essential in any case. The more you learn, the more likely it is
that you’ll find something that you discover you have a passion for. This might mean specializing as a designer in a particular field or a particular discipline. Maybe it’s illustration,
maybe it’s typography, maybe it’s photography or videography. Any of these different kind of things. Maybe it’s being more broad. Maybe what you’ve really loved to do is developing ongoing content and material in different forms, different expressions of creativity. So, learn and continue learning. Develop a love for learning, and in that I believe you’ll find what it is you love. And do that. And here’s why. The next job you do carries with it the potential
to do that kind of work again. So do what you love and you’ll love what you do. Tip number two. Draw. Draw, draw, draw. Even if you don’t consider yourself an illustrator or an artist, drawing is an incredibly powerful means of communication. It’s a way to quickly interpret ideas into a share-able format. So draw, even if it just
looks like scribbles. I often use these sketches as a way to solidify the idea that my client may have communicated to me and my job is to visually interpret that. This is the essence of a designer is we’re communicators first. A good designer should elevate a message. So drawing is going to help you immensely. Now, better drawing skills will develop over time. Use the tool of drawing, practice drawing, implement it in your design process, and I believe it will really save you a significant amount of time, but it will also help you see the big picture from the beginning. I know I’ve wasted hours
and hours and hours in Photoshop because I had no idea of the end result I was trying to achieve in the first place. So little sketches, little thumbnails really save a lot of time and they also help you stay within the concept of the big idea. What is it I’m trying to communicate in the first place? Then I can worry about details and type faces and all of
those wonderful things that we get involved with. So draw. Tip number three. Read. And write. To me, art is about expression and design is about communication. And those two things
constantly touch and overlap, but the better communicator you are, the more likely it is that your designs will be successful in communicating a message well. So read. Become a better
communicator, digest as much information from all
kinds of different things. I read a lot of science and history. I also love to read blogs
from other designers and other entrepreneurs and just soak in as much as possible. I love seeing a cadence and hearing a tone in different people’s
way of communicating. And it helps me develop a language for my own expression,
for my own thoughts. And that’s where writing really comes in. Practice writing. Now, often this is maybe
something reserved for those who are just content writers or copy writers. But I believe that you’ll benefit from it even if you’re a photographer, because you’ll be better
able to communicate your vision, or your artistic goals to someone just simply by being a better communicator and having that practice under your belt. Tip number four. Hire yourself. This might sound kinda funny, but I really think that some
of the best work that we do is the work that we do for ourselves. The work that we do without
somebody looking over our shoulder, or constantly emailing us
about what they want changed. So do personal projects and find ways to monetize those things and redeem your time back. But encapsulate your
particular artistic vision in work that you do for yourself. These are great things
to put on your portfolios and advertise as things that you would like to do for other people. The more you do that, the more likely it will
be that you attract the kind of clients that
resonate with the work that you love to do. So, consider yourself a client. Hire yourself and redeem the time that you
spend on personal projects by monetizing it, either
on online print shops, or creating products out
of what you’ve created. Also, use it as a great way of advertising the kind of work that
you would like more of. Tip number five. Listen creatively. This is something I actually learned working in sales. One of the things I was taught was to listen to your potential customer and listen for cues, listen
for things that maybe they’re not saying. Or, listen for things that they repeat. Creative listening is
one of the best services I think we can offer our clients. And it really helps when it comes to interpreting their dreams, their goals or their messages into visual content. Ask questions and reiterate
what you hear them saying to make sure you clearly understand what they’re trying to communicate and have a well-crafted message, even before you move one pixel. Put these five tips into
practice and I think you’ll see a tremendous amount of success, whether you’re a freelancer
or work for a design firm, or are trying to build
your own design agency. I want to thank Roberto for having me on the show. I also just want to say,
if you’re not a subscriber, please subscribe to his channel. He has some great content, wonderful tips, and I’ve learned so much from watching his content. It’s been a pleasure, see you guys later. – I think that was really solid advice. One of the things that I really stress to other people is something that I actually
need to do more of myself, which is really make the time to pursue personal passion
projects and artwork. It’s something that I feel
I don’t even do enough of because I let myself be
consumed or overwhelmed by the things I know I need to do. But it’s so important to take time to recharge
your creative batteries, explore your creativity and fall in love with the process of the work again and personal work is really
gonna allow you to do that. So, I’d like to thank Josh
for giving us his five tips and I really think that they’re
gonna help you guys out. If you have questions, or you
want more videos like this, definitely let me know
in the comments section. Also, question of the day. What are you struggling the most with as a creative, I want to know. So go ahead and hit me up in
the comments with that as well. Be sure to check out
Josh’s Youtube channel, it is linked in the annotation up here and in the description below. Like this video if you like it, don’t forget to subscribe, check out the other awesome
content on the channel. Remember, graphic design videos
typically are on Mondays. As always, you guys, thanks
so very much for watching and don’t forget. Create something awesome today.

47 comments

  1. As a freelance animator, designer and illustrator I find it harder and harder to pursue my own passion projects. It could be as small as drawing out what's in my head. I push through it though as I know the alternative is being burnt out from work. Client work does pay the bills, but it's rarely creatively inspiring so I run the risk running the well dry. Perhaps since I work so much from the computer it'd be better to do some of my personal things with the traditional media, away from a screen, different breathing space, perhaps less distractions.

  2. Dude, he is absolutely on the money about being a successful designer. I became successful as a designer by never settling in my learning.

  3. As an aspiring graphic designer, the most difficult thing for me is creating my own personal branding. I can design logos etc for other people but really struggle to do so for myself. I'd appreciate any tips on this

  4. I am really struggling with getting subscribers. I love creating videos but I don't know how to promote.

  5. Good stuff!  I'm struggling with finding the direction I want to go in. Josh's first tip is very helpful with this, but I love multiple things.. (graphic design, hand lettering, video editing, photography, illustration, facilitating, crafting, painting, and more) and I do many if them well. Not sure if you've already done a video on this, but I've heard people say that it's more beneficial for a designer to specialize in 1-2 areas instead of having multiple areas of focus. Claiming that being broad can keep you from mastering a primary skillset and providing higher quality. In some ways I agree with this because it's like Walmart vs Best Buy. Walmart has electronics, but Best Buy always comes to my mind before they do when shopping for gadgets. I expect them to have more options & higher standards. But then you have places like Target & Amazon. I think of them for pretty much anything and don't feel like I'll be slighted in quality – of course Amazon reviews make this easier. Is this because of their super effective marketing and ease of service? What are your thoughts on specializing in 1-2 areas vs being a bit more broad?

  6. Great quote: Develop a love for learning. Life as a Graphic designer is constant learning experience.

  7. What I struggle with the most is just coming up with design ideas for posters, pamphlets, brochures, etc. I can't seem to get over this creative mental block. I have unfinished work because of this problem……..

  8. Very solid tips from your guest also in one of your video previous videos you mentioned Adobe Spark that's a cool
    product that I didn't know existed.Thanks a ton. Peace!

  9. I struggle mostly in getting what's on my mind on paper. I have so many ideas that runs on my mind and I struggle tapping on that skill level to let it all out. i cri evrytim…

  10. Hey Sir I Want to Know How We Can Promote Our ART On Internet …………….Without Fear that Our Art will Be stolen ……………or can be used without our permission ?
    in other Words
    How We can promote our ART Safely

  11. I struggle the most with judging my own content's quality. I am constantly asking myself: Could this be better? Is this even any good? What should I do differently?

  12. I have a little problem.. My sketches/art looks like shiet. I cant force myself for drawing – i feel happy while drawing but my draws are really bad looking :/

  13. Struggling the most with getting higher paying clients. Also this was a great video, would like to see more! 👍

  14. Thank you for the tips! It was a great video. As a creative, I personally struggle to communicate with clients, so the tip of listening creatively sounded interesting

  15. Great video you too. I totally will check out your friend's channel as well. I like the great solid tips and will totally pass it on to others as well. My struggles is getting work. I mostly do personal projects and have a hard time getting noticed or getting a job. I also have trouble with networking even online especially not sure how to get a conversation going.

  16. Loved the list, they were all equally helpful but the one that resonated with me the most was Hire Yourself. I'll be trying to apply that perspective to personal projects that I sometimes struggle with finding inspiration for.

  17. This is amazing…I was watching one of your videos where you talked about only have two hours to create something. I said to myself, " It takes me that long just to understand what I want to do creatively..to get my creative juices flowing. How am I going to speed up this process." Many of those questions were answered today. Thanks for the tips!

  18. Thanks Roberto and Joshua. I'm new to the channel. Well done by the way. I found you while searching for ways to better my YouTube channel / grow my reach. Drawing is a great tip, i scribble ideas like crazy.

  19. I struggle with staying on top of my work, I get side track a lot by other jobs and procrastinate at time on the current task that I am on.

  20. Love the tips. It's things that I do already but it's great to be reminded that I'm doing the right things. "liked" and subscribed.

  21. hey reberto im new to this channel and I'm a filmmaker/screenwriter but i love a lot of other things like anime well should i just focus on to creative mediums?

  22. Hi Roberto!! Ive got a graphic design job interview coming up in a few days and I have just more or less completed my design portfolio webpage. Do you have any thoughts or advice about my website/work or something I should focus on before the interview? esaudesign.co.uk Thank you Roberto!!

  23. I agree, great tips Joshua and thank you. What advice would you give for those who are finding it hard to do what they love as a career. In my experience many companies are looking for hybrid type designers. For example I've been noticing job requirements stating that they are looking for a graphic designer, Web designer and programmer in one.

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