6 Tips For Editing Video To Make Better Content 🎥

6 Tips For Editing Video To Make Better Content 🎥


Filming a video is sometimes so easy, you could do it with your eyes closed. But obviously that’s not the
end of the video-making process Oh I wish it was. Yep, you’re soon left with an
hour worth of footage that needs cutting down to
a five-minute masterpiece… and you’re on a deadline. It’s time to share some
editing superpowers, so get your timelines ready, because Wednesdays are
about to get GIANT. Hi! my name is Alex and
welcome to Giant Wednesday, the only place to be to discover
the wonderful world of digital marketing. Don’t forget to subscribe to our
channel and post your comments below. So let’s start with an obvious one video should play a key part
in your marketing strategy. If it’s missing from your business, chances are that you’re missing a trick, with video marketers growing
revenue 49% faster than non-video users. As video is everywhere online, consumers are becoming
more and more aware of the difference between video
that has been produced well, and… not so well And this means that poor
quality video for your brand could end up costing you business. Can we get one of those
dun Dun DUUN sound effects? (Danny) Dun Dun DUUUN! Okay. Perfect But whether you’re an
expert videographer, or you’re just starting out, here’s some advice for
blowing people’s minds with AWESOME editing skills. Number 1 – Choose the
right editing software They say a good craftsman
never blames his tools, but having the right software
is crucial for video editing. There are a variety of free and
paid-for options available and all of them have their
different pros and cons. The program I use for editing
is Adobe Premiere Pro. But that might not be your cup of tea,
so take the time to have a play. So also need to bear in mind
that video editing software puts a huge strain on most computers, so don’t think that Dell you’ve
been sitting behind the past 3 years is going to produce the
next Hollywood blockbuster. It’s just not going to happen. Consider buying some hardware
that can handle the work Number 2 – Shoot to Edit You want to start off on the right foot, so don’t make a rod for
your own back by thinking you can create stunning
video with sub-par footage. Of course, sometimes you’ll be given
footage from someone else to edit together, but trust me, you’ll feel much
more confident editing video if you’re the one behind the camera Shooting to edit means you’ll
also be aware of any curveballs that often pop up in
the filming process, and that will drastically
speed up your workflow. Number 3 – Learn your shortcuts Earlier I mentioned about
choosing the right software, and if you’ve found one that
works for you, that’s great! Now it’s important that you learn
all the little hacks and shortcuts that are going to make
your life a lot easier. After all, we are on a deadline, remember? For example, on Premiere, when you’re trying to pick which
part of the footage to put into your timeline, you can use ‘L’ to speed up,
and ‘J’ to slow down. You can then press ‘I’ to set the
‘in’ point of your footage, and ‘O’ to set the ‘out point’ And that’s just the basics. Getting to know simple tricks like this will
drastically speed up the editing process. Number 4 – Keep it simple If you’re just starting out, don’t worry about producing some top
end video loaded with special effects. Instead, it’s better to focus on creating a clean and professional looking video, with information that is
clear and easy to understand. Phew! As you continue to learn and feel
more comfortable with editing video, you can begin to experiment
with various effects, such as… angle changes, text overlays,
titles, animations, transitions, zooms… You know, all of that other stuff. But baby steps, focus on
nailing the foundations first. Number 5 – Fine tune your audio This is one that we see far too often. Have you ever been jumping from
one YouTube video to the next, nd the sound doesn’t
match for some videos? Some videos are super quiet,
so you turn the volume right up, and then the next video is super
loud and explodes your eardrums? Well that’s because those people
didn’t correctly balance their audio, which is so important. In fact, several articles have shown
that viewers will abandon your video if voices aren’t clear, if the volume
is too loud, or too quiet, if there’s distortion, buzz, or other noise
that makes the audio difficult to follow. The issue is that people take
good audio for granted. When it’s good, they
won’t even notice.

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