Affiliate Marketing For Beginners 71 – Clickbank : Alternate Sources of Traffic for PPC

Affiliate Marketing For Beginners 71 – Clickbank :  Alternate Sources of Traffic for PPC

you’re probably already using google
adwords yahoo UK USA and australia and msn to buy traffic to your site but did
you know there are many other sources for paid traffic that can be really
profitable in this lesson we’re going to take a look at alternative sources of
traffic 3 of our favorites include the Google content Network we’re listing
this as an alternative because most people using Google content network
don’t do it the way that we’re going to show you number 2 Facebook Facebook
provides the ability to have highly targeted ads and YouTube now that it’s
been absorbed by Google this has become a pretty big player the good news is
that most of these sources aren’t being heavily exploited by merchants and
affiliates yet so you can still get.. clicks for pretty cheap here’s the
lowdown on these great alternative sources for paid traffic it doesn’t cost
any more to have your AdWords ad display as a banner graphic rather than text and
it means that your ad takes up a lot more space than it would if it was just
text often these can be a lot more profitable than your standard text ads
as well and at the very least it’s good free branding for your site even if it
doesn’t get clicked on of course Google displays ads pretty randomly so you
never really guaranteed a space in the ad slot that’s why it’s a good idea to
hedge your bets and create both text ads and banner ads we recommend you separate
your ads for content match and your ads first search match in two separate
campaigns this is really important for a number of reasons the results you get
for your search match campaigns are going to differ from the results for
your content match campaigns and it’s vital that you can see the difference
you can’t do this if they’re all lumped into the same campaign
you can write different ads for the different campaigns what works for
content match may not work for search match and vice versa it’s important that
you have the flexibility to target your ads accordingly you might find that
search match is profitable in a bunch of countries but content match is only
profitable in the United States or you might find that your content match works
well in a whole bunch of countries while you search match campaign fails in all
markets but the UK in either case you need to be able to work out your profit
margins for each campaign and then you can tweak your countries accordingly
imagine you’re creating a pay-per-click campaign for a dog training product take
the time to categorize your keywords and note the major trends you might have a
bunch of keywords focusing on German shepherds and you might have another
bunch of keywords related to stop dog biting
once you’ve categorized your words you can create different add text for each
group so that the ads are actually relevant to what people are searching
for for instance you could write discover step-by-step how to stop your
dog biting right now or discover how to stop your German Shepherds behavior
problems for good instead of the very generic get expert dog advice and stop
your dog problems for good when your ads are more closely related to the search
term you get better click-through rates and better conversions a little bit of
extra if it equates to a whole lot more profit one tool we highly recommend for
categorizing your AdWords is traffic Travis what about creating different
sized banners if you’re creating banners for your Google content match ads be
sure to make them in every size that Google supports that way you’ve got a
better chance of having your ad appear on someone’s site create effective
banners this is at least as important as having your ads show up make sure your
banner ad is effective remember to target your banners to your keywords so
if your keywords are poodle training then create a banner focusing on poodle
training remember that while images draw attention it’s the text in your ad that
sells make text a big focus of your ad and if you’re using multiple
in your ad bears an animated gif for a flash movie then make sure your viewers
have the time to read the text we recommend that you allow about four
seconds per frame you don’t need to take a long time or a lot of effort when
designing your ad your initial design might take you a little while to come up
with but you can usually just use this as a template and switch a few words
around here and there to target your ad to different search terms again a little
extra effort does go a long way it’s important to know which keywords are
actually resulting in sales so you can prune away the unprofitable words and
amp up your efforts on your profitable ones for this purpose we recommend you
use conversion tracking or tracking IDs to see where your sales are coming from
Google gives you a really effective way to do this with their conversion
tracking tool it places a little cookie and the users browser when they click on
your AdWords link and if they make it through to the merchants after purchase
page which means they’ve made a purchase it triggers a little alert that records
a conversion you can then look at your ads and keywords to see which ones are
resulting in the most conversions the downside of this is that you need the
cooperation of the merchants site to make it work you need them to insert
your conversion tracking code into their after purchase page so that it can
trigger the cookie when the user makes it through some merchants have no
problem with this but others can be reluctant if you encounter a reluctant
merchants there is another method you can use if you are promoting a Clickbank
product Clickbank allows you to add tracking IDs to your affiliate links
which means that you can set up a different tracking ID for each of your
landing pages and different landing pages for each of your ad groups you
might not get the same detail you’d get from the googled conversion tracking
code but at least you’ll have some idea which landing pages are converting the
best facebook facebook is now the second most popular website in the United
States and in the top 10 and many other countries Facebook claims to have 250
million of its users log in each day so how does this help you well you
can advertise on Facebook and that’s just the beginning because people pour
so many personal details into their facebook profiles it gives you
unprecedented ability to target your ads towards the people who will be really
interested in them you could narrow it down to single woman in the New York
area between the ages of 45 and 60 if you so wanted to a great market for
promoting online dating sites or relationship secrets products the other
advantage with Facebook advertising is that you still have less competition
compared to AdWords because fewer people are doing it
YouTube is another monster on the Alexa charts already it’s almost up there with
Google and Yahoo it’s also another arena where there’s much less competition so
it’s not too hard to get your video ranking highly even if you just create a
screen capture video or a series of PowerPoint style slides to teach people
something you can get some good traffic to your site the trick is to add some
subtle branding to the video that directs viewers to your website the
people who are the most successful in YouTube tend to be the ones who create a
series of videos and develop a following of viewers so consider that as well the
other benefit to YouTube is that you’ll find your videos showing up in Google
search results and your video result listing has a nice picture from the
video next to it this makes it much more appealing to click on double-click you
can choose which types of sites you’d like to advertise on for instance you
might advertise your dog training products on dog training websites
cost-per-acquisition networks like Azuga lucam once you know how well your
campaign converts and what your profit margin is you can use these networks to
pay affiliates for generating particular actions for instance if you know that
every newsletter signup you receive on your opt-in page earns you 50 cents you
could use a CPA network to pay affiliates 20 cents for generating
newsletter opt-ins you still in 30 cents and it takes no effort
in time for today’s lesson summary and this lesson we’ve looked at some
alternative sources of traffic which include using banner ads on the Google
content network targeting specifically with Facebook using YouTube with subtle
branding or to create a following of viewers additionally we also suggested
you take a look at double-click and CPA networks anyway thanks for watching
that’s all I’ve got time for we’ll see you again soon bye for now


  1. Affiliate Marketing For Beginners 71 – Clickbank : Alternate Sources of Traffic for PPC

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  2. This is a great way to start an online business that will not get in the way of anything you’re already working on because this system is completely automated.

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