Bachelor of Commerce – Marketing

Bachelor of Commerce – Marketing


(gentle music) – The program I’m studying is bachelor of commerce for marketing, and it’s a very diverse program. You’re not just learning about consumer behavior and
how to create a brand, but you’re also learning
about marketing analytics and all the data that goes into marketing research, so you get a really diverse sense of all the different streams
that come from marketing. – In the first two years you have the opportunity to experience a lot of different fields and it gives you a real opportunity to see what you might like. – We do focus on the market needs, preserving the balance
between theory and practice. Our students have more load on, hands-on, and applied activities working with small and mid-size businesses on real-life things. – I chose Humber mainly because of the internship that we had. I know a lot of universities my friends had graduated from those programs, they didn’t really have any experience coming out of it, whereas Humber you’re
able to learn hands-on, do an internship, get that experience, and connection. – You get to work with real companies and create an actual marketing plan that’s not only presented
to your professors, but to industry professionals. So you get a real sense of how marketing plans are created, as well as working with real businesses and what it’s like. – I’d say what makes it unique is that it’s very tight-knit. – I like the small classes at Humber. There’s about 30 students per class so you’re able to work
with the professors. – The professors bring a lot of their work experience into the program. – A lot of them already have connections in the real work force, so they bring in a lot of guest speakers, which is great because we’re able to get some insight into kind of what each course focuses on. – They’re getting into different types of industries, but mostly for marketing jobs. There are some of them going into the social media, big data
analytics and marketing. Some of them are going
to strategic marketing. Some of them are going
to grant management. Marketing is everywhere, so every industry needs a marketer. The feedback that we are getting from the industries is
tremendously positive. – I feel very prepared
to enter the industry just because I have so
much background information so I kinda know what
stream I wanna go into and I also have some insights as to what it’s going to be like. Once I complete my bachelor
of commerce for marketing, I wanna get into branding
or strategy for marketing because that’s a lot of what I’ve learned at Humber and what
I feel most prepared for. (gentle music)

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