Beginner’s Guide to Email Marketing

Beginner’s Guide to Email Marketing


Have you decided it’s time to really add
an email marketing strategy to your marketing plan but you feel stuck, especially because
you don’t know how to be strategic when you’re writing? Watch this video to learn my best tips for
writing emails that build relationships with your audience and drive sales! FOR THE BEST ADVICE TO MAKE A LIVING DOING
SOMETHING YOU FEEL DEEPLY ABOUT, SUBSCRIBE TO MY CHANNEL AND HIT THE BELL TO BE NOTIFIED
WHEN I POST A NEW VIDEO EVERY WEDNESDAY! Hey there! I’m Emma Natter, and I help you beat the
odds and create your own success. Whether you’ve been hearing about email
marketing for the last several years and you’re finally ready to make it a priority, or you’ve
just barely found out it’s a thing and you’re interested in trying it out, by the end of
this video, you’ll understand the 4 types of strategic emails you need to use in your
business consistently to see profits. No more sending out emails with updates or
stories that don’t connect with your audience. This is the same process I use in my own business
and with clients to create repeat customers and die-hard fans. So the 30-second basics around why email marketing
is this: Instagram, YouTube, Facebook, Snapchat, Twitter, or whatever social platform you might
be growing your following on and hoping to make sales from, is not safe waters. You’re a guest on there. In an instant, the platform could make one
little switch that makes it impossible for your audience to see your stuff, like a lot
of people have seen with the Facebook and Instagram algorithms. This could destroy your business if you don’t
have access to your audience. However…with email marketing, you grab their
email address and you can talk to them whenever you want.People who really master email marketing
grow their email subscriber list from 0 to 100 to 1000 to 10k to 100k and beyond. At that high level of 100k and beyond, businesses
are making multiple seven and eight figures in revenue a year. I’m not joking with those numbers! I know some of these people personally. When you have an audience size like this,
you can have influence, impact, and real wealth So it’s definitely worth prioritizing using
email marketing like you’re doing now.Before we get to the 4 types of emails that you need
to know how to write, you need to actually get subscribers on your list. Go check out my video all about how to grow
your email list for free in the link below this video. So let’s get down to the 4 types of emails.The
first type of strategic email is what I like to call “Orienting Emails.” You’ll also hear people talk about this
as a welcome sequence, or I’ve even heard it called an indoctrination sequence. In this email or series of emails, you’re
orienting this new wonderful human into your approach, your philosophy, your way of seeing
things. Why? Because when you do this right, you draw your
perfect customers and clients to you, and make competition irrelevant. You do this by showing them that you get them,
that you’ve got their back, that you’re going to show them how to succeed with whatever
you’re helping them accomplish through your offerings and your bigger mission. What is SO important to do in these emails,
is to focus on them and THEIR problems. It’s not really the opportunity to introduce
yourself, tell your big long story, and explain why you’re so passionate about what you
do. That stuff is important, but it’s actually
not going to draw your subscribers close to you and help them feel like they’re ready
to put money on the line when the time comes. They’re just going to skim your story because
in all honesty, they’re not there for you, they’re there for them. A public speaking coach I love named Jason
Teatek is always saying that people are only tuned into one radio station: WIIFM what’s
in it for me. So, you need to show them what’s in it for
them. You need to show them that you get it. Help them understand what’s coming, and
give them YOUR take on how to navigate the journey they’re on that’s led them to
you. In order for this to feel authentic, do your
best to write how you actually speak. Tell them a story. Find metaphors to break down complex things
you want them to understand. And let them know that you’re there to help
them. Now, if you’re someone who’s been hanging
on trying to write the most beautiful welcome sequence you’ve been dreaming of, just finish
that first email and get it out there. Set it up with your email provider so that
any time someone signs up for your email list, they automatically get this welcome email. You’ll finish the rest of the sequence later.The
second type of strategic emails are sales emails. Now, these are really straightforward and
probably the emails you’re most afraid of writing if you’ve dabbled in email marketing. Maybe you’re happy about any time you get
the opportunity to help someone, but as soon as it’s time to ask them to hand over money
for your help, you get shy. I totally get it. I used to feel SO uncomfortable asking for
money. I would basically whisper and say, “oh btw…if
you really want it, you could buy it from me but I totally understand if you don’t
and it’s no worries at all.” Guess how well that worked? Terribly. People didn’t buy stuff. Contrast that with how I feel now when I sell
in emails. I am so confident in my services and products
that I KNOW if they have certain problems, I can seriously help them. I can feel in my whole body that if the right
people have the right problems, I can change their lives with my paid offerings. But, it’s not just a matter of belief that
allows me to sell hundreds of thousands of dollars of products with email marketing. It’s how I write it. And the key to it is this: most people spend
most of their time when they’re trying to sell something talking about how awesome their
product is and all of the details. I used to do this too. But this doesn’t work. When you do this, that’s when you start
to feel icky and gross about sales. You can FEEL the disconnect because you’re
talking about something you’re not sure they care about. Instead, you’re going to spend your time
talking about THEM. What THEY’RE struggling with. What THEY want. You’re going to use the actual words they’re
saying to explain their problems. Then you’re going to describe what it’s
going to be like for them to have their problems solved. You’re going to paint that picture for them. Only once people feel understood in their
pain and in their dreams are they going to feel ready to buy. Then they’ll basically be begging for details
on how your offer works. So just as a recap of sales emails, be confident
that this offer will change their life for the better, and spend 90% of the email talking
about how they feel about their problem and what life will be like once that problem is
solved. The next two emails are about what happens
between the orientation emails and the sales emails. Because you can’t just go straight from
an introduction to selling. You have to prove yourself, and build trust. So strategic email type number three I like
to call Giving Emails. You want to start using these at least 4 weeks
before you start selling anything. The purpose of these is basically to prove
yourself. Prove that they can trust what you have to
say. Prove to them that you’re someone who makes
valuable stuff. And the way you do this is by giving them
valuable content to help them. This could be links to your own content through
blogposts, YouTube videos, podcasts, Instagram Lives, Facebook Lives, or even just in the
body of your email. Or if you don’t have ANYTHING yet, you could
curate this content from other creators. Send them to articles, videos, podcasts you’ve
found that would help. Just be careful of sending them to your direct
competitors. It’s a pretty straightforward email and
will probably feel most comfortable for you to write because you will be right in your
element being there to help them. Just tell them why this content will help,
and then invite them to click on that link to go read, watch, or listen more. The last are what I like to call “Hang Out
Emails.” This is an email type I learned from my friend
Jenna Kutcher and she uses these like I’ve never seen anyone use them and she has one
of the most intimate, engaged audiences I’ve ever seen. Hang out emails don’t often have links to
look at other stuff. They often are not even directly about your
offerings. Instead, the ONLY purpose is to connect. To remind your audience that there is a human
behind these emails with real experiences and real life to connect with you. To be honest, this can feel the most uncomfortable
to write because it’s awkward that the purpose is just to connect, right? What do you even say?? But here’s what I like to do. Just pay attention to what people connect
with you about in real life, on social media, or elsewhere. What stories do people generally like about
your family? How about your daily life? What hobbies do people connect with you about? Tell a story about any of those things. I like to structure these emails by hooking
my reader with something interesting from the story and then let them know why I’m
wanting to tell them this particular story. Then I tell them the story. And then I like to give them a little quick
pump up so they feel a nice lift at the end. I like to inspire people that what they want
is possible. I like to remind them of the good they’re
already doing. I like to encourage them to take some time
for themselves and to be grateful. THe interesting thing is that these are less
heavy on the service aspect than the Giving Emails, and yet these are the emails that
really bond you to your audience on a deeper level. They’re awesome. If I were just starting my email list now,
I would start growing my list to a few hundred and then practice these 4 kinds of emails
again and again. Once I’ve got emails that work, i.e., they’re
making sales, then I would really invest money and time into growing my list bigger and bigger.So
just as a recap, the four kinds of emails you need to master are orienting emails, sales
emails, giving emails, and hang out emails. When you write emails that connect in these
4 ways, you are going to see a huge difference in the quality of your audience, your sales,
and your repeat customers. Would it help to get a bit of a head start? Click the link below to get a free welcome
email template so that you can get your feet wet and start moving forward in your email
marketing today! IF YOU WANT TO CONNECT WITH ME AND A COMMUNITY
OF PEOPLE JUST LIKE YOU, COME SAY HI OVER ON INSTAGRAM. I’M @EMMA_NATTER. ALSO, IF YOU WANT TO GET A DAILY BEHIND THE
SCENES LOOK AT HOW I’M BUILDING A MILLION DOLLAR BUSINESS, COME CHECK OUT MY FREE PRIVATE
INSIDERS GROUP AT THE LINK BELOW! IF YOU LIKE THIS VIDEO, PLEASE LET ME KNOW
BY LIKING IT BELOW, SUBSCRIBE AND SHARE IT WITH YOUR FELLOW CREATIVE BUSINESS FRIENDS. AND COMMENT BELOW WITH “USING IT!” IF THIS VIDEO WAS HELPFUL FOR YOU. TALK TO YOU LATER.

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