Best Email Marketing Campaigns for Lead Generation

Best Email Marketing Campaigns for Lead Generation


everyone Rachel s Lee here and in this
video I’m going to share with you what I think is one of the best email marketing
campaigns and what you learn from this video you can copy exactly
or you can adapt it and adjust it to whatever your offer is you could take
bits and pieces of it and there’s so much you could do so I’m going to screen
share right now and take you in the back end of one of my favorite email
marketing campaigns so I use click funnels to capture leads that’s to
collect the email and then I like to use convertkit to do the email marketing so
and also with click funnels you can do email marketing and click funnels and
with convertkit you can have landing pages and collect leads with convertkit
but I like to use them interchangeably here together and I’ll show you why so
here’s a funnel that I have I’m gonna make this smaller here’s a funnel that I
have I just call it the done-for-you affiliate funnel because it’s a funnel
that’s just done for you you just take a duplicated link I just send this exact
funnel template to other people so they can use it I got it done for me and then
I adjusted some things over time so when you import this new funnel with the
share link and I’ll put that in a description below
you’re going to get the opt-in page and the thank-you page so we can edit the
opt-in page if we want well we do have to configure something so click Edit for
the opt-in page it’s really easy you would change up the text to match
whatever you’re giving away if it’s a free training or whatever it is but or
you could just keep it exactly how it says and what we’re gonna do keep email
here keep submits the page you’ll want to just edit your and I’m
domain down here and just change a couple’s put your name in there
we’re gonna go to settings integrations and we want to make sure it’s integrated
to the right autoresponder and that autoresponder that email sequence that
is what is in convertkit so before we move any further on this I’m going to
take you into convertkit and show you how I have that set up so here’s one of
my convertkit accounts that I use for some of this affiliate stuff and what
you’ll do is you’ll make a form go to forms
we’re on forms form is like a list and you would create a form and they have the landing page option
but I like just to do the forum and I always just choose this one where we get
their name and email and then I change the title of my form
to match the name of my funnel this was called the done-for-you
affiliate funnel but you can title it whatever you want I also like to go in
the settings and turn off the double option right here to
confirm new subscribers we just want them in save the form and the firm’s good to go like we would
have changed the name but I already have form I’ll show you which one I’m using
for this let’s just go to forms right here this one is here so you can match up the name of
this to the name of that and that is what is connected in here so
I could remove the integration connect it let’s do my convertkit
subscribe to the forum add it to the list and it is this list and then I would save if you just made a
new farm you’re gonna click the Refresh list from API that way every time
someone enters their name or their email or name me an email at least their email
and click Submit it’s gonna capture it in click files but it’s also gonna put
it in this convertkit list and it’ll build your subscribers here and then
you connect form to a sequence and I have a matching
sequence too so now they’re going to go through my sequence so that is here you
can build out your sequence and mine is right here so let’s go out
of this page and I’m gonna show you guys the Thank You page of this I think
building the funnel part is super easy what you just change out the words
connect your form the hard part is writing the email sequence for me at
least is like what should my email sequence be that’s why I really like
this done for you funnel because this is already here and the free training is
what’s included on the Thank You page so you can just duplicate the whole thing
and I’ll click Edit page so you can see everything that they get in this in the
freebie is the whole training on how to duplicate the system
and you learn a lot along the way so what’s cool is this comes with the
emails you need for the sequence okay so we don’t have to change anything
you don’t even have to change out the videos you change out your affiliate
links this is an affiliate marketing funnel so you can get affiliate
commissions of the traffic that you send here but what’s really cool is on step five
is the emails and you can download you can view the PDF of all the email coffee
so that’s what I did I took the emails and I went in convertkit just because I
like to use it it’s really easy and I just set all these up so I copied and
pasted the pre-written emails and I added my name and I made sure they
immediately get the first email set the delay to zero hours immediately the next
email they’re gonna get one day after the next email one day after and these
are all pre-written they were all pre-written up until the
eighth email I did make sure I replaced the links back to my funnel my links in
my facebook group so you want to configure your links but then after day
after the eighth email I realize okay I don’t I want to keep this going so then
I started writing my own emails and that’s when you can still pull text from
other places you can pull copy from your offer but you can write some more
creative emails or add extra value I share something about tracking and I
share another training video someone else did and as I’m making more training
videos I’ll put them in here I can put this training video right here as
another email and I can have it send like two days later three days later
what’s really cool is the reports here so these get pretty good opens this one
32 percent open rate for the initial email that’s cool then that’s just
average you know click rate and then sometimes I’ll get less and less open so
it’s the days go by some aren’t even getting any clicks some do get clicks
and what that tells me is maybe this email I need to spice it up a bit and
add more copy that makes it more unique and more related to my brand same with
this one these emails that I wrote all by myself
got some clicks the thing is I need more traffic so to this funnel though that
I’m showing you teaches you how to send hot traffic you can send hot traffic
with solo ads but we were talking about the email marketing so it’s really
simple an opt-in page and a thank-you page there are tons and tons of opt-in
templates in click funnels like it would start with this box one
you can start with a blemish that they have in there I’m going to put a link
below to a free 14-day trial of clickfunnels
so you can try it out and make some different opt-in pages and see which
ones are working better you can create a variation a split test right here so if
I wanted to test different copy I could is getting me higher opt-in rates and
what is actually gonna be resulting in more purchases of affiliate offers um
and then the email marketing just make sure you connect the integration to the
proper form and then connect the proper sequence to that form just keep on
adding to your sequence over time so if you need to watch this video again watch
it again if you have specific questions please leave it in the comments below
and I’m sure other people have the same questions as you so we can all help each
other and you guys can subscribe to my channel and then you’ll be notified of
when I learned something new because when I learned something new I teach it
to others okay I’ll talk to you all soon

5 comments

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