BSVP On-Site: Content Strategies & Online Marketing

BSVP On-Site: Content Strategies & Online Marketing


Whether it be infographics, blogs, written
content, or even video marketing which is very hot. This is Bruce Himmelblau
with BSVP On-Site. We’re here at SES Chicago talking with Kyle Domitrz from Brafton. What does Brafton do and how can it help the
small business. So what Brafton does, is, we actually create custom content strategies for your website
that essentially at the end of the day are going to improve your online results. And
it’s online marketing so it’s important for people to create regular fresh content, very
unique content for the websites. So when a company comes to us, we’ll actually take an
analytically consulting approach first. We’ll look at their company, see what they’re doing,
see what the target audience is interested in and then we’ll start to formulate what
types of content will work for them at end of day whether it be infographics, blogs,
written content or even video marketing, which is very hot now.
Most of these businesses are small, with a low budget. Is something they can start doing
themselves before they come to you to market themselves? I’d say the best thing to do is create original
content. If you see an article or piece that you like, or piece of news that you like,
don’t repurpose that and then put it on your website. Read it yourself, make your own spin
and make that appeal to your audience. Give credit to the person who wrote that article,
at the same time make it unique for you. And consistency is key. One article a month is
not to do it, you need at least a few times per week, in volume but quality as well. So
it’s important for quantity and quality. So, basically there’s a big trade-off between time and money. So how much time should be
involved and how much money is involved? So the time involved, as I say, it’s a daunting task. So what I hear from a lot of companies,
or a marketer for a small to medium business owner. They have 10 different things that
they need to do through the day. Writing a blog is probably at the bottom of their list.
So what you essentially have to do is, if you can do the time it takes to write one
article per week, great. But sometimes it’s just to face reality and say I need a little
bit of help, I need people that to help me produces content at the end of the day. Excellent. And for more information on Brafton
where can they go? They can go to www.Brafton.com This is Bruce Himmelblau with BSVP On-Site

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