CONVERTKIT TUTORIAL + CONVERTKIT DEMO: How To Do Email Marketing For Beginners

CONVERTKIT TUTORIAL + CONVERTKIT DEMO: How To Do Email Marketing For Beginners


Hey guys. Marina here from Yes To Tech. Welcome to Tech Tuesday where I remove the
tech stress that comes along with running a successful online business. Today we’re going to do a ConvertKit demo
so that you can better understand how to do email marketing even as a beginner. I use ConvertKit daily in my online business,
and it’s the most robust email marketing platform out there at a reasonable price. It’s what I use and recommend to all of
my students, and now’s your turn to rock at email marketing as well. Stay tuned until the end of this video to
discover all of ConvertKit’s features, and to get a free 30-day trial of ConvertKit so
that you can try the platform out stress-free. Also, make sure to subscribe and hit the bell
to be notified every Tuesday when I post a new video. Alright, so let’s get right into our ConvertKit
demo. If you watched my video on Mailchimp vs ConvertKit,
the link to it is in the description box below and in the cards above, you’ll know that
ConvertKit has a bunch of unlimited features that’ll help you grow and scale your online
business starting at just $29 per month. When you login to your ConvertKit account,
you’ll be redirected to your subscribers page. From this graph, you can see a visual representation
of the number of subscribers you gain and lose per day, as well as a snapshot of the
total number of subscribers you have for any given time period. If there are any rises and dips at specific
moments, you can reflect on what’s working and what’s not working for your email marketing
tactics. For instance, I just recently went through
a launch, and always during launches I see a bigger number of unsubscribes. Right below the graph you have your lifetime
totals, where you can see your total number of subscribers, average open rate, average
click rate, the number of emails sent and the number of new subscribers you gained today. If you scroll a bit down, you’ll see your
subscriber list. You can sort them to see all subscribers,
confirmed subscribers, unconfirmed subscribers, cancelled subscribers, complained subscribers,
bounced subscribers and cold subscribers. On the right-hand side of your subscriber
list, you can search for a specific subscriber, add a new subscriber, and see and add new
segments and tags to differentiate your subscribers. Let’s head over to automations. This is where ConvertKit shines, and allows
it to work for you, so you don’t have to. There are two types of automations: visual
automations and rules. As the name says, under visual automation
you can create steps that happen following the moment when a subscriber opts-in to your
email list. For instance, in this signature sales template
automation, after a subscriber opts in to a form from your website or from a stand-alone
landing page, they’ll automatically receive this sales sequence. The cool thing is that you can edit the form,
landing page or sales sequence directly from the visual automation by just clicking on
it. The other type of automation ConvertKit offers
are rules. Under rules, you’ll set a trigger, that’ll
automatically cause a predetermined action. For instance, when any of these triggers occur,
you can select any of these actions to happen. Under the automations tab, you can also add
an RSS feed to connect your blog feed to your email subscribers, and add integrations to
third party providers, such as your online course platform, so that, for instance, your
subscribers can get automatically tagged after they purchase one of your products. Make sure to watch my video on automation
rules to learn more about them. The link to it is in the description box below
and in the cards above. Forms and Landing pages is where you’ll
go to create an entryway for subscribers to opt-in to your email list. I have a different form for each opt-in incentive
that I create, so that when someone opts-in to receive, say, 100 blog post ideas, they’ll
automatically receive this email with said blog post ideas within it. You can edit the content, main settings, incentive
email, style, embed options, form integrations, and determine other options for each form
you create. To create a new form or landing page, click
on new form, and select which one you want to create. For a form, you can choose the display format
so that it’s inline, modal or a slide-in, select one of the available templates, and
edit the form to look as you wish. Make sure you subscribe and hit the bell to
be notified in a couple of weeks when we release a video on how to customize a convertkit optin
form. We already have a video on how to use convertkit
to create a landing page, so make sure to click the link in the description box below
or in the cards above to watch that video. Sequences is where you can view all of the
email sequences you’ve already created and where you can create a new one. This sequence can be a welcome sequence, a
sales pitch, a cold subscriber revival sequence, or anything else you wish. Remember when we talked about automations? That’s where you can get a new subscriber
to your list automatically get a welcome sequence you create here. To create a new sequence, just click on ‘new
sequence’. Name your sequence what you wish, and click
on ‘create sequence’. You’ll be prompted with this sample email. Feel free to edit the email subject line and
content. Up top, you can change the status from draft
to published, tweak when to send the email after the trigger has been met (if you want
to send it immediately after, you can add 0), add a filter to this email to exclude
certain subscribers from receiving it, delete this email, and preview it preview it in your
browser or as a test email. To add a new email to this sequence, click
on ‘+ add email’ on the left. Always remember to click ‘save all’ to
make your changes active. Under the sequence settings you can select
the sending email address, determine when to send emails, choose an email template,
exclude certain subscribers from your sequence, duplicate this sequence or delete it altogether. Lastly, under broadcasts is where you can
send one-off emails, such as to promote a new blog post or video. You’ll see on the left all of the already
pre-scheduled broadcasts you have. On the right you can search for broadcasts,
create a new broadcast, and view the status of all of your broadcasts. To create a new broadcast, just click on ‘new
broadcast’. Select the sending email address, and who
will receive this broadcast. The fun thing about ConvertKit is that since
you can tag and segment your subscribers, you can send certain broadcasts to very specific
groups of people, such as to everyone with a certain tag, and no one within a certain
segment. To
understand more about tags and segments, make sure to watch my video on how to set up tags
+ segments in ConvertKit. The link to it is in the description box below
and in the cards above. Just like with the sequence, you can customize
your email broadcast to look as you wish, and then either send it immediately or schedule
it for a later date. Now you know all about ConvertKit so that
you can better understand how to do email marketing even as a beginner. As promised, when you click on the link in
the description box below, you’ll get a free 30-day trial of ConvertKit, so you can
test the software out before investing. So which ConvertKit feature are you most excited
to try out? Leave your answer in the comment section below,
and make sure to click on the link in the description box to get a free 30-day trial
of ConvertKit. If you liked this video, give me a like below,
share it with your friends, and make sure to subscribe and hit the bell to be notified
every time we post a new video. Thank you so much for watching, and I’ll
see you in the next video!

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *