Digital Marketing Q&A – Hump Day Hangouts – Episode 213

Digital Marketing Q&A – Hump Day Hangouts – Episode 213


Adam: All right, welcome everybody. This is Hump Day Hangouts. I just realized that I did a live stream in
our Facebook group asking people to come to Hump Day Hangouts 214. But apparently I was a week in the future,
because this is Hump Day Hangouts Episode 213. Today is the 5th of December 2018. And before we dive into answering everyone’s
digital marketing questions, going to say hi to the Semantic Mastery team real quick. So left to right on my screen. Chris, how are you doing? Chris: I’m doing good here. I’m in the gym here as you can see. So yeah, that’s life in California. Adam: Outstanding, outstanding. That’s tough. Yeah, you’re in California and you’re indoors. What’s going on man? Chris: Nothing much. It’s raining outside like, [inaudible 00:00:42]
about the weather. How about at your place? Adam: Yeah, well, it was raining this morning. So I’ll let you pump some iron while we move
down the line here. Hernan maybe things are a little bit warmer
for you, right? Hernan: It is actually. It’s a nice day today. I think it’s about to rain but going good
and yeah, really excited to be here. Really excited for what’s coming for this
month. So very good. Adam: Marco. How you doing man? Marco: I’m good man, babysitting. Adam: Keeping busy. Marco: Real busy. She’s a handful, but I’m happy. And then of course Christmas. So it’s annual charity drive for Semantic
Mastery. And so I’m really happy about that. It really gets me going man. This is the stuff that I really like, that
I really enjoy, right? It’s what makes me happy. So looking forward to doing all of that. Adam: Outstanding. Yeah, we’re going to have some more information
on that. I know we’ve had a lot of people who have
donated and are going to be coming into the kind of the webinar on Monday and I’ll talk
a little bit more about that. But thank you to everyone who’s donated so
far. And last but not least, Bradley how are you
doing? Bradley: Good man. Just happy to be here. Adam: Good deal. All right, short and to the point. Well, just one- Bradley: One thing real just quick. Marco, I pinged you in Slack. Could you reply to that when you get a chance. Sorry, I just need a link for something. Adam: Yeah, right. You guys are just sending gifts back and forth. All right everybody. Well, first of all, if you’re new to Semantic
Mastery thanks for tuning in and watching this. Whether you’re watching it right now live
or if you’re checking it out on the YouTube channel, appreciate you watching. You can always come and watch live and especially
if you’re on YouTube and you want to get replies, we try to reply to comments and questions
on YouTube channel. But if you want to have the best chance of
getting your questions answered go to www.semanticmastery.com/hdquestions. And I believe that is in the YouTube description
as well. Or if you just join, you sign up to join our
subscription list. We send out alerts about hey, we’re starting
soon you can come join and do it that way. The second thing I wanted to mention is well,
people ask us once we get started what’s the first thing we should do? You should get a battle plan. Everybody skipped the battle plan. People in our mastermind get the battle plan. Everyone should get the battle plan. It’s a great way to get repeatable processes
for SEO of digital marketing and I’ll put the link on the page here. But you can just go to battleplan.semanticmastery
and then also highly suggest if you’ve done that, you got the battle plan and you’re ready
to take things up a few notches, you’re looking for a peer group, you want to really grow
you want to scale, come join our masterminds. You can find out more about that at mastermind.semanticmastery.com. And speaking of the Mastermind guys we got
some big stuff coming up later this month don’t we? Hernan: Yeah. Bradley: [inaudible 00:03:43]. Adam: We do, we do. We got a lot of updates coming. We just told the members about it inside of
the Mastermind believe last week. I know I was traveling so kind of lost track
a date but we got some big changes coming, a lot of really good stuff and we’re going
to actually have a little bit of a webinar about that later in the month right Hernan. Hernan: Yeah. It’s going to be around the … Well, it’s
going to be after Christmas. So it’s going to be around the 26th, 27th
around that. And yeah, we’re going to be announcing a bunch
of updates and upgrades and enhancements that we’re doing to the Mastermind, the Semantic
Mastery Mastermind experience if you will, right? So we have a lot of content in there, a lot
of people having great results. But we felt that we could do a lot better
with how things are organized for you guys. So yeah, that’s going to be quite a treat
for everyone within the Semantic Mastery Mastermind. So if you wanted to join, go ahead and join
because it’s going to be quite a ride for 2019. Marco: Yeah, better to [inaudible 00:04:42]. Adam: Yeah, definitely. So we got that going on and then also we’re
going to have a little bit more firm announcement. We got a really cool update webinar. Bradley’s been doing a lot of work as well
as other people with the Local Lease Pro stuff. We’re going to have an update webinar about
that. Bradley decided to make that public and then
we’re going to do- Bradley: For a short period of time. Adam: Yes. For a very limited period of time. But you can come watch it. We understand, you might be in a different
time zone. So, we’re not going to say you have to be
there live. But you’re going to have a day, maybe 48 hours
to watch it. And as well, we’ll answer questions. Go deep into that. We’re seeing a lot of really good results. We want to share this with people. And also we’re going to have some specials
announced there as far as some Christmas good stuff going on. I’ll leave it at that. Bradley: I got a couple things to add to that
briefly. So yeah, so that’s December 17th, correct? Adam: Right. Bradley: Okay, so we’re going to do a Local
Lease Pro update webinar for the members and … But I’m going to make it public for a
very brief period of time, probably only 24 hours guys. So all of you that aren’t in Local Lease Pro,
if you want to get … We’re going to be talking about location research, I guess, some new
discoveries and location research and some real opportunities that we were missing before. And so I’m going to reveal how to do that. I’m also going to reveal some really cool
tips on how to … Because location research has expanded so much, which is really the
tip of the spear. So it’s really important. We’re going to talk about how to make sorting
through all that data more efficient and easier. So we’ll talk about that. We’re also going to talk about some other
just slight changes to the original training. But we’re going to make that public just because
we want a lot of you guys to understand what type of training it is. So in case you haven’t joined, you may end
up wanting to join because you’re not going to get all of it, you’re just going to get
what I’m going to share as the update. So, that’s only going to be part of the overall
puzzle. If you want the whole thing you have to join
Local Lease Pro or join the Mastermind because that’s really the first product that you will
get as a Mastermind member depending on whether you’re starting off or trying to grow your
business. But either way, it’s one of our front end
products now when you join in the Mastermind. I would highly recommend that you guys show
up for that. And then one other thing just real quick,
it’s kind of a side note. I meant to announce this earlier. And Adam I don’t know if you set it or not. I wasn’t paying attention. But guys, we’ve been noticing me to get a
lot of questions in the comments section of the YouTube videos on our YouTube channel,
and that’s fine. But a lot of times those don’t get answered
or they’re delayed for days or even weeks before they get answered, because nobody’s
actively monitoring our YouTube channel comments. So I just answered them occasionally when
I see them. But just so you know, this is the forum for
questions, right? Hump Day Hangouts, guys. And I know not everybody’s going to hear this. But just for those of you that end up sometimes
posting comments or questions underneath the YouTube videos, especially like the clips
that we cut out Hump Day Hangouts, a lot of times they don’t get answered, that’s what
Hump Day hangouts is for. We give an hour every single week. So please post your questions here and that
way we can get them answered, okay? Adam: Cool. And something a little bit closer in time
wanting to remind everybody and Marco mentioned at the beginning, but we got the charity drive
going on right now. We’re going to be tying that in later in the
month. But coming up real soon Marco you got a webinar
on the 10th and you want to talk about that real quick? Marco: Monday 3:00 PM Eastern, anyone who’s
interested in Drive Stacks, whether mine or somebody else’s, I’m going to show you how
it’s done right. And how you power them up the right way. And all it takes is a donation. So the course costs 4K as you know. And it’s worth every frigging penny that you
spend because nothing pushes more power than the Drive Stacks. We’ve shown it time and again. But Rob and I are going to go in there on
Monday … Yeah, Rob is riding shotgun and he’s going to give some stuff away as he always
does. He’s like Bradley, he likes to give away the
farm. So if I’m not doing it or Bradley’s doing
it, he is. So we’re always giving away stuff. People have donated we’ll you the access. If you haven’t, I’m sorry. That’s how it goes. So if you have Drive Stacks, if you have interested
in Drive Stacks, if you’re in [inaudible 00:08:57] academy, local gym, be pro, I don’t care where
you are, you need to be in this webinar. And all it takes, it’s not even coming to
Semantic Mastery. All it takes is a donation and whatever you
decide to give is fine. I’m not going to say anything. Five bucks, 10 bucks, whatever you decide
to give is good enough to get you in on the webinar. And there’s a previous webinar that we’ve
done. I’m trying to get access to that so that I
can even give you access to that to the first one in the series. So I think it’s just totally worth whatever
money it is that you decide to spend. Give from the heart because it all goes to
kids. You guys know the charity if you don’t you
can … I’ll drop the links to the … We have some videos and what do you call it? In our YouTube channel. By the way, please subscribe to the YouTube
channel. It really helps us and we also have it in
the charity page, right? There’s video so you can see what the charity
is all about. You can also visit the Facebook page and so
that’s what we’re doing guys. We’re just helping kids. If you like helping kids, you like helping
others, donate and what you get in the bargain is a fucking awesome webinar on how to power
Drive Stacks. It can’t get any better than that. Yeah. And by the way, I misspoke man. I’m not babysitting I’m just being dad. Adam: Awesome. Well, you guys heard it Monday 3:00 PM. And again, give which you can, give from the
heart. This isn’t, like Marco said, this isn’t going
to us. It’s going direct to charity. And then Marco’s been nice enough to share
this information, put it on the webinar and try to get you access to that other one. So I put the link on the page, go there. And then also we’re looking for input on a
resource we’re putting together. We have a list of a couple Hernan posted in
the Facebook group yesterday. We’ve got a lot of responses but we love as
many as we can get. Going to put that on here as well. If you can just hop over there, check it out,
see which resource you would want and vote on that, we would really appreciate it. With all that said, I think we’re ready to
go. Bradley: Okay, cool. And one thing I want to mention, I just thought
it was funny that the Local Lease Pro method is just crushing it guys and it’s … I don’t
know, how long it’s going to last for us to have this kind of opportunity. So we’re trying to build as quickly as we
can and that’s basically what we’re teaching in the Mastermind. And it’s super important and what’s really
cool about, there’s a one particular metro area that I’ve already got a service provider
lined up for and they asked for us. They give me a list of specific locations
that they want to get more work from and so I did the locate … Well, I had my VA do
the location research and I think there was 12 maybe 13 areas in total that we researched
like zip codes essentially. And I ended up identifying five that we were
going to attempt to secure and to rank for Legion. And I got three out of five in the maps pack,
in the three pack with nothing other than claiming, verifying and optimizing the GMB
profile. It didn’t have any press releases, it didn’t
have any off page stuff. It was just literally just optimizing the
profile. So three out of five in the metro area almost
overnight. It’s just fabulous guys. And so that’s kind of stuff you can expect
with Local Lease Pro. And that’s, again, we’re going to be doing
the update webinar on the 17th. So I highly recommend that you show up for
that so you can get a taste of what it is that we’re doing, okay. And with that, I’m going to go ahead and grab
the screen. I’m going to get into some questions. All right. First, Larry is up. Larry had several questions last week. He said, “I have begun thinking about local
GMB and have a question about local city size and search demand. Is there a bottom threshold for GMB regarding
city size and demand?” Okay, I mean, no, there isn’t a … You can
still get leads from a Google My Business asset even in really small towns. I Know, because I’ve got several Tree Service
assets in some very, very small towns. And what’s great about them is they’re typically
really easy to rank. And obviously I don’t get a whole lot of calls
from those. But they still do generate calls. So yes, you can still get leads from an area
even if it has no search volume according to Google Keyword Planner. But don’t worry about that. Really don’t worry about that because the
Google Keyword planner’s typically showing keywords that advertisers bid on. And so if it’s in a really small town, and
there’s nobody actually advertising spending money on Google ads in that area for those
keywords, which is, it’s rare that you find those but it does happen. Then that data might not show for those keywords. But because nobody’s bidding on them, right? Nobody’s bidding on those keywords. So there’s no reason for that data to be tracked. But that doesn’t mean you can’t get leads
from there. I know that to be a fact because like I said,
from Tree Service as well as some other industries that I’ve been in where the keyword track
or the keyword data doesn’t show any search volume, but I don’t care because it still
ends up generating leads. As far as what I’m doing for my minimum size
like when I have location research done by my VA for let’s say 30 zip codes around a
metro area, including the metro area and then the adjacent or surrounding areas. Let’s say we research 30 zip codes. Out of that what once we’ve identified all
the zip codes within a specific radius, then my VA goes and searches the population data
for each one of those zip codes and then sorts it and gets rid of any unique or stand or,
excuse me. Unique or P.O.Box type zip codes which have
zero population and then the ones that, the remaining zip codes that do have population
the window that I’m selecting is no less than 10,000. If the zip code has less than 10,000 people,
then I omit that. Now that’s not saying that you can’t get leads
from that. You certainly can. I’m just saying that typically I’m going for
10,000 or more population in a specific zip code, because it’s going to produce more call
volume, right? It’s likely to produce more call volume. So that’s just an arbitrary number that I
pulled out of the air no kidding. Maybe at some, once I have more of a streamlined
process and everything else I may test with some lower population areas and see if I could
still generate just as good results or similar results. But that’s currently my threshold. And there’s really no rhyme or reason to that
I just selected that, okay. But again, it doesn’t matter how small the
area is, people need stuff, right? Like, so it doesn’t matter even if it’s a
very small town with a small population of say 3,000. Those 3,000 people are still going to need
services, right? Of whatever it is. So if you can get a listing in that area,
it might not generate a lot of leads, but it should generate leads nonetheless. Okay? Marco: Yeah, I would add that it depends on
what the lead is worth. Because if you’re getting 10 and it’s only
10 bucks, I don’t know if you want to bother with $100 a month, although some people … If
you do that 1,000 times, that’s a whole lot of money. Bradley: Yeah. Marco: Right? But if you’re dealing with something that’s
high demand in the area, and high ticket so that maybe two or three calls a month is all
you need to make this successful for whoever it is, then I mean, totally, because 15,000
people you’re going to get some kind of call volume. What kind of call volume? I don’t know, you’re going to have to research. Research the competition, research what’s
going on. 15,000, I would say definitely. Bradley: Absolutely. Marco: That’s not a small size town. I mean that it’s small in comparison to others,
but you’re still going to get decent call volume maybe in the 30 to 40 calls a month
range maybe I don’t know. If you get a call a day, you’re good to go. Calls that turn into leads. Let’s say if you get one a day, 20 a month
you’re good to go. The dermatologist is happy because he wasn’t
getting those before and it depends on how much he’s willing to pay you for your efforts. I mean you got to weight that. How much are you going to get paid for the
work that you’re going to do. Actually in if you have Local Lease Pro and
you know how easy it is, you’d laugh all the way the bank because literally there’s very
little that you need to do. Bradley: Yeah, I agree. I mean, there’s no way for me to speculate
on how many calls you could generate from a city with 15,000, especially for dermatology
keywords. It’s not something I’ve ever … I’ve never
worked in that industry. So I couldn’t tell you. But my point is if a three pack is showing
its 15,000 people in that population in that area and you said it’s a mess and can be easily
taken over, then I’d do it, right? I mean it depends. Are you getting paid. Has he already agreed to pay you to do it
or are you talking about doing it to generate leads. However you decide to do it. If he’s interested the dermatologist that
is, then I would go ahead and do it. Because 15,000 people that’s perfect for me
as far as … That’s right in my window it’s above 10,000. And so a lot of the zip codes that we target
range between 10,000 and 30,000 people. It’s right in there, that’s a good number
so I would absolutely go after it. Something else Larry you can check out is
use Google Trends. Go to google.com/trends and you can take … And
that’s trends, T-R-E-N-D-S and then you can actually sort, you can put in keywords like
dermatology, dermatologist, things like that and then select your State, select United
States and then select your State that you’re in. And then you can get kind of an idea of what
the Search interest is. It doesn’t show search volume, it shows search
interest and it’s like a percentage, essentially. So you’ll see search interest for the keywords,
not only for like dermatologist and dermatology and again I’m not familiar with that industry. So I don’t know what somebody looking for
that would search for, but that’s a great place to start. That is always where I start for any type
of keyword research is Google Trends because I can specify my area, my location, my geography,
and then I can narrow down all the way to a city level. But that typically restricts data considerably. I usually start at the State level and if
I don’t see a lot of data, then I’ll broaden my search to United States so the entire country,
right? But usually I’ll start with just the state
level and then also you can adjust the time. So how much data are you looking at as far
as historical data. I think by default now it’s at 12 months,
the previous 12 months of data. But you can select from that drop down also
like five years, the last five years or since they started Google Trends, since Google Trends
started tracking this data which I think was in 2004. You can go all the way back to their if you
want and that’ll give you even more data. But what’s cool about that as it will show
you the top related search queries based upon your seed term which in this case would be
like dermatologists for example. So it will give you a lot of other keywords
that now you can start to do research on to identify other keywords that could generate
traffic to the business, right? And that’ll also, like I said, it doesn’t
show you search volume. But guys remember the AdWords Keyword planner
is or the Google Ads Keyword Planner now, it’s an AdWords tool. So when you’re talking about doing stuff for
SEO, I do still reference it occasionally because it gives me some idea of what type
of interest there is for specific keywords but it’s not an SEO tool. It’s different in that the data that it’s
showing is for AdWords data for people that are bidding on keywords and for people that
are interacting or clicking on Google ads. So that’s what it’s showing not necessarily
organic stuff, right? So that’s why I say, I don’t really care what
search volume says anymore. I go to Google Trends I take a look there
then I also use Power Suggest Pro to pull back a lot of long tail stuff based around
my seed terms and then that’s it. If I know that there’s a suggested phrases
and I know that trends shows that there’s data and related keywords for that or whatever
seed terms of researching then I go ahead and build it for them anyways. And last but not least, I’ve said this before
but something else you can do is to identify whether keywords convert, whether they generate
traffic is set up a Google Ads account or a campaign, excuse me. Set up a Google Ads campaign and just throw
a couple hundred dollars at it and test. Because with the alpha beta campaign structure
which you can research that just go to Google and search alpha beta Google ads. And you’ll see a PDF by what’s called by … Excuse
me, it’s a PDF by a company called Q3 Digital. And talks about what alpha beta campaign structure
is, which is really, really easy to set up. It’s super simple to set up and it will very
quickly show you which keywords are generating traffic and then that’s what you can start
your SEO campaign around or the keywords that are actually generating traffic, right? And so that’s something else that you can
do. Just with a small budget is figure out which
keywords are generating traffic and then build your SEO campaign around that. Here’s the thing guys, I don’t recommend going
out and just throwing stuff at the wall when it comes to SEO. Like as far as, “Hey, I assume these keywords
are going to be generate traffic. So I’m just going to go start SEOing for these
keywords.” Because what happens is you spend a lot of
time and effort and perhaps money too on optimizing assets. Building assets optimizing them, building
links, creating content, all this other kind of stuff just to find out that maybe that’s
not a winner. Whereas if you take AdWords, you could throw
a couple hundred dollars at an AdWords campaign, which you could set up in an hour or two tops. If you know what you’re doing, right? It could be done in an hour. And then you could let just let the campaign
run and slightly optimize it over a few days. And then you’ll have data that will show you
exactly which keywords are generating traffic, and then those are the ones that you target
with an SEO campaign. It will save you a lot of time and a lot of
rework. Anyways, I was a good question, Larry. Next one is Dan, he says, “Is it okay to use
a group of purchase images for several different GMBs in the same niche and simply geo-tag
them for their unique locations?” Yeah, I mean, we do that Dan. One of the things that I have my VAs doing
… We’re not really using a lot of stock images anymore because … We’ve talked about
grabbing images from YouTube. I can’t get into that specifically here. But any of you that have been through any
of courses know that we’ve covered that in multiple courses which is going and … Grabbing
an image from YouTube that tends to work well because a lot of the times those are unique
in that they’re not … A still shot from a YouTube video hasn’t been indexed, right? My point is that they have a little bit more
power. So that’s one thing you can do. But what I have my VA do is about once a week
just spend an hour going and collecting more photos just using the YouTube method and adding
them to a photos master folder like a masters photo folder. In other words, it’s just a pool of photos
or screenshots or whatever that they’ve taken that we just keep adding to every single week. Another couple doesn’t go in there or, however
many they get done in about an hour. And that way as we continue to build GMB assets,
our pool of available images is always growing, right? And so that way we can just select images
at random from that that drive folder and then we just geo-tag them. For example, if we’re setting up a new asset,
and let’s say we want to optimize 30 images for daily posts or something, we’ll you’ll
just randomly select 30 images from that photos master folder or even copy that entire folder. And then in put it in the project sub folder,
and then use something like geo setter to geo-tag all of those images. And then whenever he goes to post, set up
a GMB post or a blog post or anything really, he can go grab an image from that specific
folder. It’s already geo tagged. It’s ready to go. Does that make sense? We started off just with like 30 images that
we started reusing over and over again for other assets. But I don’t like that because it could potentially
cause a problem. And you guys if you’ve probably heard me say
this before. I hate rework. Like I hate losing assets, guys. I hated it. That sucks. It’s very discouraging. So I’d rather spend the extra time developing
the masters photo folder more and more on a weekly basis. And again, it’s something a VA could do so
that you just keep adding. Stock photos will work. Don’t get me wrong. But I like to use more unique images of possible. Marco: We did an entire webinar on how to
get unlimited local images in Local GMB Pro. Bradley: Yeah, [inaudible 00:26:23] right. Marco: No, we didn’t share it with … Yeah,
we did invite RYS Academy- Bradley: I thought so. Marco: In fact, yes we did. So if you’re in RYS Academy or Local GMB Pro,
you have a way to get unlimited local images and I showed exactly how it’s done. And you can have just thousands and thousands
of unique images from your hometown and you can relate them all to whatever it is that
you’re doing. It’s a really simple method. I don’t know why nobody else has come up with
it, has said, “Holy crap. This is so simple.” Because it really is. Once you see it and you see how easy it is,
you’re going to hit yourself in the head and say why didn’t I think of it because it’s
stupid simple. So if you guys are in it, you just go, it’s
in the Facebook group in the Local GMB pro Facebook group and in the RYS academy Facebook
group. I uploaded the webinar in there. Bradley: Yeah and I would say definitely you
know give more images as you can. It’s time consuming to do the methods that
Marco was talking about as well as the YouTube method. That’s why I recommend that you have a VA
do it. Just train a VA to do it guys. It’s very inexpensive to have a VA collect
images for you, will save you a ton of time. Marco: Hang on a second. The reason why I did that webinar is I wanted
to show people also why you shouldn’t use stock images because Google AI can pick out
everywhere where that stock image been used. And it’s been used multiple times. So Google knows that it’s a stock image rather
than image taken by someone at the location. So why not go through a little bit extra trouble
and give Google what it wants. When we try to trigger the algorithm, that’s
always what we look to do. We want to feed RankBrain as much data as
possible. But it has to be new data for RankBrain to
really pay attention. Bradley: There you go. So Greg’s up. He says, “Went through the RYS DYF Manual
best I could. I’m a newbie to this stuff and have the following
questions. It looks like it may be possible for the RYS
G site to rank for the main targeted keyword before the money site does. If so that would be an unfortunate money site
branding situation. Even though the G site is carrying links to
the money site. I thought the RYS stacks would push ranking
juice to the money site.” Well, they do. But yes, sometimes the G site can rank first. And I mean, that’s just because it’s a Google
property and Google’s [inaudible 00:28:56] narcissism, right? Google likes to rank its own properties guys,
that’s why we utilize them the way that we do. The idea is if you have a Google site that’s
well built and trust me the way that our guys do it from MGYB, it’s incredible. Like, it’s amazing how well they come out. I mean, they look really, really good. And there’s a ton of data on them. And there’s a ton of calls to action, as well
as blinks and contact information and all that stuff, so that even if it ranks before
the website does, which happens often, it doesn’t matter because somebody clicks on
it, they’re still going to know exactly who the brand is, right? And they could click through to the money
side if they wanted to. As far as I’m concerned, I don’t care if the
Google Site outranks the money site. It makes no difference to me because it’s
still a branded property that’s pushing whoever lands on it to the brand. So in my opinion, it really doesn’t matter. Now, there are some things that you can do. Marco, can you add a canonical to a Google
site? Is there a way to inject something in an HTML
header? I can’t remember [crosstalk 00:30:04]. Marco: Yeah. But that’s not something that we’re going
to share. Not right now. Bradley: Well, okay. I wanted to say how to do it. But I’m saying, you don’t think Greg understands
that canonical is anyways. But that’s something that you could do. But I wouldn’t even worry about it. Because, I would rather the Google Site index
than not index and push all the power to the money site. Because if the Google site can index and it’s
still pushing power to the money site, then both could end up being on page one, right? And I would rather have that additional asset
that would push a potential competitor off page one, than not have that asset. Does that make sense? Anyways, yes, that can happen sometimes Greg. But again, in my opinion is that’s not a bad
thing at all. Number two, “Is it best to embed the map on
the money site’s homepage, or can be embedded on multiple pages?” It can be embedded on multiple pages, or it
can be embedded in the footer or in the sidebar which will make it appear on all pages. That’s perfectly fine. Typically I embed a map in like the footer,
one of the footer widget areas or a sidebar. Typically that’s how I do it. Okay? All right, we’re going to be moving. James says, “Hey, hope you guys are well. Quick question if I may. Are you able to change a GMB address after
you’ve receive the postcard and verified the original address? If so …” Well, now you can James only because
everything changed recently. Now I don’t know about if it’s a storefront
business, like a point of sale. I know for like service area businesses, once
you verified the profile, you just go in and clear out the address. There’s actually even a link in there that
says clear address. I mean, that’s what you do now, which is crazy
because for the longest time, ever since Google Maps came out, that’s not how you did it. And that just changed within like the last
six weeks or so. So yeah, you can and as far as … Recently
even if you go remove the address, I don’t know if you’d want to add the address back
in unless it’s a storefront. If you have a storefront where people are
going to be coming to the business then yes you want to make sure you have the correct
address. But if it’s a service area business you don’t
even need an address anymore once it’s verified. Okay? Go ahead. Marco: I would say that yes there’s always
a risk. Anytime you make changes to a Google My Business
listing. This one is less unless you make too many
changes. If you start making too many changes, the
speed at which you do it comes into play. You do shit too fast you’re going to get burned
and I’m telling you’re going to lose the asset. And if it’s a client, your client is going
to be pissed because you got their stuff … It’s going to disappear gone. I mean, it’s nearly impossible to get it back
once Google says it suspended due to TOS violations or whatever. You’re going to start making changes. Dude, slow and steady wins the race. So you do one thing, you let it sit for a
while you come back. And never ever through the owner, don’t ever
use the owner. I might be giving away too much. Set up a manager and do everything through
the manager. Don’t ever again sign in as the owner. Protect the owner at all costs. Put all of the blame on the manager. Bradley: You and I have conflicting opinions
on that. In my opinion, it depends on whether you’re
building a lead gen asset which is a spammed asset essentially or if it’s for a bonafide
business. If it’s for a genuine business, then I totally
agree with what Marco just said. But if it’s for spam to dress I’m actually
recommending that to do everything through the owner account and not even connect a manager
account. I’m going to that route because I’m trying
to reduce any potential footprint issues. And remember with lead gen assets guys, they’re
spammed addresses, right? There’re spammed asset. So you want to reduce footprint or eliminate
footprint if possible. But when you’re dealing with clients or like
bonafide businesses, right, genuine businesses, then it’s not an issue because they’re real
businesses that can be verified, right? And can be re-verified if needed. So that’s why I would absolutely recommend
what Marco said, if that’s the case. And that would be like assign yourself as
a manager and then make the changes as a manager not through the actual owner account. That makes sense. Marco: Well, here’s the deal with that. We have MGYB Done For You services, right? Excuse me, GMB Done For You services. And the only way that our VAs can go in is
as managers. And so that’s just the way that it has to
be done. And in practice what I’ve been seeing is that
anything that we do as managers, whether it’s a spammed address or whether it’s a real address,
Google doesn’t react to it because we never put anything that’s of the same type … We
never put 100 let’s say Tree Service properties on one manager. We spread them out. We give them multiple niches. So each one is going to look like it’s an
agency actually working in the GMB rather than one big umbrella that’s getting spammed. Everything under one umbrella. So that’s the way we’re actually doing it
inside the Done For You services. Because they have to be added as managers. Bradley: That’s right. All right. Randy says, “Began using Ghost Browser recently
and found that you can edit the user agent string for different identities. Is there a benefit in changing that for different
local business identities?” I don’t know. That’s not something I messed with Randy. If somebody else has an opinion. I’m happy to hear it. I don’t worry about all that shit. I’m using Browseo instead of Ghost Browser
and I just make sure that I log in through the … And that’s what I was just talking
about in the previous question. The Google owner account for the GMB asset
we assign to project or essentially it’s a profile in Browseo. And then we log in. And from that point on that browsing session
remains live or active, right? Even if we close Browseo that browsing session,
that profile remains logged in to where when I pull up Browseo and open the Chrome browser
the next time I’m already logged in, right? And so I don’t care about the user agent stuff. That may be something that we start worrying
about a later date. Right now it has not been an issue. It has not cause any problems so I don’t mess
with that. Again, guys I try to produce results with
the absolute bare minimum required. Because otherwise especially when you’re building
stuff out at scale, the more steps you add the slower it takes to complete. And so we’re trying to streamline things as
much as possible. Now again I’m not saying that that’s not something
that should be done or that will need to be done in the future I don’t know. But it has not been an issue for me and the
stuff that I’ve been doing yet. Does anybody have an opinion on that? Marco: I don’t do anything. I mean I have with Ghost Browser but very
limited. I don’t know. I found it very rigid. It might be a whole lot better … When it
first came out. Might be a whole lot better now. They may have added a whole lot of stuff. But I’m just not familiar with it. And at any rate, I wouldn’t be because the
way that we teach it is get a VA to do it. And which is what I do. I just had a VA go through the training not
for Ghost Browser but for Browseo and so that’s what they do. I’m sorry, but I can’t help you with Ghost
Browser. But we do have some people who use Ghost Browser. If you’re in any of our paid groups- Bradley: Yeah, just post about it. Marco: Yeah, just posted in there, and we
have a few [inaudible 00:38:03] if I’m not mistaken. There’s a few people that are using Ghost
Browser and are getting results with it. So, check in there. Bradley: Yep, there you go. And last part of that, he said, apparently,
there was an issue with the MGBYB website on his end. If you have an issue with something like that,
just contact support at mgyb.co and try to get it addressed there, Randy. All right. Peter says, “Hey guys. A month ago, I received the GMB listing from
your store and there was a street address. Now there is no street address, but the listing
is still alive. Should I do something about it or just leave
it?” Well just leave it Peter. If it’s a service area business, don’t worry
about it. The address does not need to show in fact,
you should clear the address if it’s a service area business. Now, again that’s changed that’s different
from even six weeks ago. It used to be there was a checkbox that you
would check to hide your address, but the address was still in the GMB profile. It just wasn’t shown in maps to the public. But now as a service area business, it is
recommended to clear the address. And once it’s verified, you can clear the
address. Google knows about what the original address
was, but it’s not even going to show in the dashboard anymore once you clear it, and that’s
absolutely fine. If it’s a storefront, then yes, you want the
address to show because you want people to be able to click for directions. You also want the location to show in maps
so that people can find it for driving directions and all that stuff. But for service area businesses, there’s no
reason for the address to be listed. Because the business goes to the customer
location, right? So that’s what it should be. Just leave, and I’m assuming it’s a service
area business. Eddy says, “Hey guys. I’ve been following your content for a while,
but only the replays on YouTube. Do you guys still geo-tag your images?” Yes, absolutely Eddy. Absolutely. I’ve got a VA that does all that stuff. But yeah, absolutely. We geo-tag all the images. “Also, do you guys purchase the image license
for each individual with GMB or do you buy them once and use them multiple times?” Well, okay. I’m using stock images, which again, we try
not to use any more at all. But okay. So, for example, I’ve got clients that I have
bloggers post on their GMB profiles direct to the clients’ GMB stuff, right? And so in that case those clients have purchased
like, they have account set up, like I use stockfresh.com is the stock image site that
my company uses, my team uses. And so each one of my clients that we blog
for has their own Stock Fresh account and they pay for the credits. And bloggers actually just access their account
to pull images to post for them. That way in case there’s ever any license
claim issues for that specific business, that business is the license holder. You don’t want to as an agency guys purchase
stock credit images or licenses and then post them on client sites. Because the client sites or assets have to
be the license holders in that case. So your clients can actually be hit with a
copyright claim. Be sued for copyright infringement if they’re
not the license holders. And trust me, how do I know this? Because I learned the hard way. So I’m telling you don’t do that. If you’re going to be posting for clients
on client assets, you want to make sure that they’re the license holders. However, if you’re building lead gen assets
and you are the owner, well, owner I’m using air quotes, but you control those assets,
then you could actually have just one license for your parent company, whatever your company
is, which I hope you have an LLC or a corporation. But your company would be the license owner
and then all of those assets you could post them too because you can produce the license
and also produced that you control those assets, right? You can prove that you control those assets. So that’s what I would recommend. But again I highly recommend that you’re not
using stock images. I mean there’s other ways to get images like
we just talked about. Ralph Pendergraph says, “Last week I asked
about GMB accounts that were suspended immediately after verification. Bradley you asked how were my Gmail accounts
created, and they were created on my cell phone with the same number.” Okay. “Which is probably the footprint and the reason
for the suspension. Just want to update you guys.” Well thanks for the update Ralph. That could be it. It’s getting harder and harder to create Gmail
accounts and that’s why we typically just buy them. But we’ve been having issues with some of
those recently too. It is, it’s just getting tougher guys. And so we’re just going to have to keep trying
to work around to get to figure all this shit out. I mean, that’s the nature of this industry,
right? The cat and mouse game that is SEO. But yeah, that’s why it’s important. If you’re going to be using account providers,
which is what I recommend, it’s very important to find a provider that also doesn’t leave
footprints. Because what sucks is you end up with accounts
that you start to do stuff with and then they get terminated incredibly easy, and it’s because
they were flagged to begin with, and that’s a problem. Greg, this is a question for you, Marco. “Hey guys. How important is AMP for websites going into
2019?” Marco: I think, well, here’s the thing, right? And I’ve said it before, and I have to say
it again, it’s all about ART, activity, relevance, trust and authority. And not necessarily in that order, but you
have to have it all in order for Google to pay attention. If you already have people coming into your
website interacting and staying, page speed becomes a non-factor because ART trumps everything. Let me say it again, in case you haven’t heard
me. All of the other times that I said it ART
trumps everything including page speed. Page speed becomes irrelevant because people
visit the website and if it’s slow, they expect it to be slow and they wait for it to load. Some websites take forever to load. I mean, and if you’re there for a specific
reason, you’re going to stay. Now, if you have a brand new site, it doesn’t
have any visitors, it doesn’t have anything, then one of the things that is going to matter
is that page speed. Because you want people who are coming in
to have it available right away and to be able to stay and take action, right? Once you have that going, then again, it becomes
a non-factor. How important is AMP? AMP is immediate, because it’s Google cached. And while the project is going, and while
Google is paying attention to it, then it’s important. And we still have the plugin in the, what
do you call it, in the AMP group, in Facebook. So [inaudible 00:44:46] it’s still there. It’s up to date, it’s working. You could do lots of fun stuff with it. So there you go. Bradley: There you go. Thanks. Jordan says, “Toxic backlinks indicated from
SEM rush. Do you …” I think he meant to say always
disavow and Google Search Console and quickly so. “We are currently but wondering if we could
slow our role to once every couple of months?” Okay, yeah. I haven’t done it in a long time. But yeah, I didn’t do it like I would just
go quarterly or maybe even bi-annual like every six months or so, that’s what I would
do. I have a pest control company, they had an
employee that I guess left on bad terms or was fired or whatever. Well, at least that the owner thinks it was
this ex-employee, started spamming the site with backlinks, but shitty backlinks like
really awful anchor texts. Like stuff I’m not even going to repeat on
this public company hangout. Like really just awful stuff. And this was back when I first took the client
on which was shit, that’s at least four years ago maybe closer to five now. And I was actually pitching the client on
SEO services when I happen to look at their backlink profile, and I was using Majestic
SEO at the time. But I noticed like, all these awful anchor
texts that were pointing to the site. And in fact, those were like, the primary
anchor texts. Where like, all these really disgusting, awful
things that were being used. And so that was actually really kind of helped
me land that client was because I shared the data from the Majestic report and showed,
I was like, “Look, you’re getting spammed man. You’re getting negative SEO essentially.” And I said, “This could be a real issue. If it hasn’t already caused a problem, it
certainly is going to.” And so that was part of the reason it became
urgent all of a sudden for him to get that cleaned up. And that’s part of the reason I ended up landing
that client. One of the things that I did was I would just
export the link list from Majestic and then sort by those awful anchor texts and then
I would submit all those URLs to the disavow Google … I would disavow those, right? As a disavow file. But the guy was persistent as hell. So again about every three months … At least
originally, initially, I did it for about the first year about every three months I
would go in and resubmit a new disavow file because additional links would index or appear
that we’re crappy negative SEO links. But, over time it … And it absolutely helped. I was able to get the site to rank really,
really well. So those links were not hurting. Now, I know a lot of people say don’t ever
disavow links with Google Search Console. I know people tin foil hat, say because you’re
just feeding Google Data all that. But I’ve recovered several sites that had
penguin penalties by disavowing links. It’s not something I do regularly anymore
because all the SEO stuff that I do now doesn’t … It’s very rare that I come across people
that or sites that have to do that kind of stuff. I don’t recommend link cleanup jobs. It’s a pain in the ass. It’s very tedious. But if you’ve already got a client and this
is an issue then, yeah. And again, there’s probably different opinions
even from my partners, but for me personally I have had been successful many times by disavowing
shitty links. Like I said, I did it quarterly initially
and then I went to it about every six months and to be honest I probably haven’t even looked
in about the last two years now for that particular client. But he’s kicking ass so it doesn’t matter. So what do you guys think? Marco you got an opinion on that? Marco: Yeah, I’ve never disavowed a link and
never will. Bradley: There you go, point in case. Hernan: I’m in the middle, right? So you guys are like, I always disavow and
I never disavow. I think that Google is kind of intelligent
enough at these points so that it will tell what kind of links are bring in or are more
valuable than others and it all comes down to what Marco was saying. If those links are bringing in traffic and
authority and relevance and whatnot. But it all comes down to what do you see in
the rankings. Are they fluctuating? Are they piling up? Like it’s normal that your website will have
a couple backlinks that they’re not there because there’s a lot of websites that are
just like scraping links left and right. Yeah, that’s what I would say. Don’t touch it unless it really goes down
or they’re piling up. Bradley: I agree with what Hernan. If it’s not causing any negative effects,
then don’t bother Jordan. If you’ve already started doing that though,
and you’re not seeing any negative effects, then I would almost say do not submit the
disavow file because it could be that the reason it hasn’t shown any negative effects
is because you’ve been submitting. If you’re currently comfortable with the situation,
whatever it is that you’re doing either submitting it or not submitting it, but you’re comfortable
with the results, then keep doing what you’re doing is what I’m saying. But typically, like I said, I knew Marco was
… I kind of assumed that Marco was going to counter what I said, but I haven’t done
it in probably two years, like I said guys. But I used to do it when needed and it was
fine. I was actually able to successfully recover
several sites that way. But again, I’ve no other people that say never,
never, never submitted a disavow file. But I kind of agree with Hernan too just in
that Google has gotten a lot better to determine which links are valuable and which ones aren’t. And they kind of disregard their non-valuable
links. Marco: It’s called the distance graph algorithm,
right? I wrote about it in 2015. That’s when it kicked in. That’s when Google started just not paying
attention to the garbage links and really paying attention to quality links from trusted
authoritative sources. The more trusted and authoritative the source
in the niche that’s what we always say relevance. Or we say ART activity, relevance, trust and
authority. That’s what activates the distance graph algorithm. So it’s not really tinfoil hat. I always say fuck Google anyway. Yeah, I could give a shit what they do. But this is actually something that’s based
on science. Google just doesn’t pay attention to the garbage
links. Whatever they’re pointing at you, Google will
give them less and less and less authority as time goes by. They might have an effect initially, but you
don’t really have to disavow them because they won’t really count since they have no
trust or authority. Now if you have traffic coming through those,
let me just clarify. If you have traffic coming through those garbage
links, then they can become powerful enough to really affect your website. And I’m not going to get into how to do negative
SEO or hot are how to change the semantic relationship of a website. You can really screw somebody over really
bad just by changing the semantic relationship of the website. And there’s ways to do it, which I won’t get
into in this forum. Bradley: Felician says, “What exactly is a
Drive Stack? Thanks.” It’s using Google Drive properties for SEO
purposes. That’s the simplest explanation I can give
you. And I’m not even going to try to expand on
that. What exactly is a drive stack? It’s using Google Drive, which is Google Docs
and Sheets and drawings and maps and all that stuff that’s available on Google Drive as
an SEO tool. That’s it. I’m going to move on. We’re almost out of time. What time’s your webinar next week? Marco: 3:00 PM Eastern. Bradley: 3:00 PM Eastern. There you go Jordan. Jim says, “Donated, I had planned on donating. So this offers just icing on the cake.” Great Jim. Thanks man. “If you’ve ever learned anything from Marco
and or the SM team donating is a given. Think about how much money you’ve made and
how much free information you’ve gotten from Hump Day Hangouts. Wasn’t that worth $5 to $10 or more.” Absolutely Jim and thank you for that comment
man. I really appreciate that. I’m sure Marco does as well. Marco: Absolutely. Bradley: Marcus Goodson says, “Is it possible
to review the process for creating a new WordPress site by using a redirect from the old HTML
site? Is it possible to review the process for creating
a new WordPress site by reusing a redirect from the old HTML site? Do I need to edit the htaccess to transfer
the authority to the new site best practices?” I’m not sure if you’re talking about building
a new site on the same domain … redirect from the old … Yeah, okay. I think I know what you’re saying. If you’re building a new WordPress site on
a domain that was previously an HTML site, how do you capture or redirect inbound to
link equity, right? Link flow from non-existing HTML pages. Then yes, and htaccess would be a great way
to do that. All you got to do is like, for example, just
build a list of all your pages from your HTML site and the URLs. And then you could just redirect those to
the new pages on the WordPress site. Because typically HTML sites are going to
have like, dot html at the end or something like that at the end of the pages, whereas
WordPress doesn’t, right? So you could just set up all those redirects
in htaccess Marcus, and that’s absolutely how you could do it yet. That’s the point, is you just want to set
up 301 redirects. In fact, I’m not sure if you can do it with
the plugin. I think you can. I use simple 301 redirects is a great WordPress
plugin because it’s exactly as the name says. It’s a simple 301 redirects. It’s super, super easy. All you do is you put the original URL in
the left column and in the right column, you put the target URL, the new destination and
it’ll automatically set up redirects and so like, you could take your HTML extensions,
right? So from each individual page and put that
in column A and column B is where you would add the new WordPress page or post whatever
the URL that you want to redirect that old one to. But that’s just if you want to do it within
WordPress. If you want to do at htaccess, if you’re comfortable
editing htaccess, you can absolutely do it there. And that’s probably the best place to do it
if you’re going to do it. I’m not comfortable editing htaccess guys,
so I typically use the plugins, or if I have some redirects that I want done via htaccess. Fortunately, I use really good hosts like
Liquid Web or WPX hosting. And I can ask them to do it, hosting support
to do it. And they’ll do it for me. Because again, I don’t like messing around
in the htaccess. I’m not one of those types of coding nerds. I don’t understand that shit. And so I just stay out of it. Okay, cool. We’re going to keep on moving. We’re almost done anyways. Felicia says, “Next one was not Dan’s question. I see mine was deleted. Great.” I’m not seeing … What are you talking about
Felicia or Felician? I’m not sure what he’s talking about. Next one was not Dan’s question. Okay anyways, I don’t know what you’re talking
about and nobody can delete comments from this page at least I don’t think you can. No, and so if you posted a question and it’s
not appearing Google Plus sometimes will say that comments or spam and there’s no way for
us to control that. And if Google says it’s a spam comment and
it takes it from the page and we can’t even see it as an admin, page admin. Just so you’re aware of that. It’s nobody was targeting you, okay. If you posted a question and it’s not appearing
then it’s because Google took it off the page not us. All right. Edward, what’s up Ed? Ed was at [inaudible 00:56:52] live he’s awesome. He says, “Envado subscription lets you license
photos for your clients.” That’s perfect Ed, thank you. Gregory says, “Can you see suggest a couple
of call forwarding platforms for ranking websites?” Oh, yes, Gregory. Great question. I used CallFire for … I still use CallFire
because it’s so ingrained into my business. I’ve been using CallFire since 2012. No, actually probably … Well, I don’t know. Between 2010 and 2012 is when I started using
CallFire and I’ve been using it ever since. So I’ve got dozens and dozens, if not a 100
plus phone numbers in CallFire. However, I just started for this GMB asset
building the scaling like because we’re really building this out. I started using CallRail. I freaking love it. In fact, I would love to transfer all of my
numbers from CallFire into CallRail. But that whole porting numbers over is a complete
cluster fuck. Like, it’s not something I want to do, and
it takes several weeks. I’m just not even going to attempt it. Everything that I’m building now though, I’m
using CallRail. It’s fabulous. It’s inexpensive. There are so many amazing features in CallRail
guys. It’s awesome. So I highly recommend you use CallRail. Anybody have any other suggestions? Marco: I totally agree I’ve been using it
for about five six years. Bradley: Yeah, it’s great. I really wish I would have started using it
a long time ago. Hernan: But have you tried to integrating
them with any other tools yet? I assume they’re pretty deeply … I mean
I would assume CallRail’s been around for a while. So they can act like an example. Bradley: Oh my gosh. They’ll integrate with just about everything. And they’ll integrate directly with like Google
Ads. I mean it’s awesome. And there’s a bunch of different apps that
will natively integrate with it. But then it will also connect to Zapier, which
means you can pretty much connect to anything. So it’s amazing. Hernan: Well, that’s good. We should probably talk with the Local Lease
Pro people because I see it too. I’m looking at the CallRail pricing info. It’s nice they got packages. So if you did this per like metro area, you
could include this and kind of have things separated out. I kind of like how this is setup. Bradley: Yeah. That’s great. So great question Gregory. All right, Jordan says, “I’m planning on donating
200 to the charity to get in to Marco’s negative SEO webinar.” That’s funny. I’ve never done negative SEO guys never. Never once. Don’t get me wrong, I’ve been tempted to do
it. But I’ve always thought that I would rather
work on stuff that can produce revenue, than to take somebody else out because they pissed
me off. You know what I mean? And not only that, but I truly believe in
karma guys. Karma is a bitch. The universe as a way to working stuff out. And if you’re out there negative SEOing, and
I know Jordan was kidding. But if you’re out there negative SEOing somebody,
like that’s going to come back and bite you in the ass at some point in your life at some
time. I’m least that’s what I believe. And so I’ve just never done it. And again, I’ve been tempted in the past. I’ve had other people like in a tree service
industry example, I’ve had other tree businesses call and report stuff to Google My Business. I’ve had them leave negative reviews on the
GMB assets because I outranked them. That kind of stuff. And so I’ve been tempted to like, oh yeah,
Mr. Tree guy, you think you’re smart? Like, don’t you know, this is what I do for
a living. I can destroy your online presence. You know what I mean? But I’ve never done it. I’ve thought about it, but I’ve never done
it because I’ve always thought Why would I want to spend my time doing that when I can
just build more assets to produce more revenue? You know what I mean? And again, I know Jordan was kidding, but
that’s just my philosophy on negative SEO. John says, “I’m on my way to Boston in December. First grandchild on the way, we’ll catch the
replay. Thanks.” Awesome John. John is a Mastermind member. So everybody, we made it, we’re only one minute
over. Wow. All right guys, thanks for being here. Thanks, Adam for hanging out and Marco as
well by everyone. Marco: Bye everyone. Adam: See you guys. Bradley: See you guys.

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