Email Campaign Marketing | 5 Free Email Swipes For Small Businesses

Email Campaign Marketing | 5 Free Email Swipes For Small Businesses


Alright. So, today in part one of our email series,
I’m going to show you five different types of emails that you can put to work in your
business today. And stick around to the end and I’ll show
you how you can get your hands on the actual email swipe file for free so that you can
just copy and paste them into your email service provider. Now, please make sure you hit the subscribe
button below and the little bell notification to get notified of when we release new videos
each and every week. Hi, my name is Mike Mancini with Small Business
Masters, and I’ve taught thousands of business owners how to master their small business
so their business does not master them. Now, today we’re going over five emails that
you can implement in your business today, and I’m going to walk you through each and
every single one of them and tell you a little bit about them and why we actually use them
in what situations and how long somebody should be subscribed to your email list before you
send those out. Let’s get started. All right, so I’m going to go through some
of these emails, and you are welcome to copy these emails and take them and use these as
a swipe file for yourself as that’s what they’re designed to do. I wanted to give you an example. Now, obviously you can make any changes you
want to these, but these are just some sample emails that have worked rather well for us
in the past. So the first one is a thank you or welcome
email, and it’s essentially something you would send to someone after you’ve completed
a service to them. Now when do you send it? I always suggest trying to send it the same
day. So if you performed a service for somebody
on a Monday, maybe send it at the end of the day or first thing the next morning. The reason you want to send it within that
timeframe is because the experience for the client was fresh in their mind, and especially
if they had a great positive experience, you want to take advantage of that time period
so hopefully they will leave you a testimonial. And here’s how we get to that. So it says the subject line, “Thank you and
welcome. Hi,” and I’m going to fill in the information
here as I go just with a sample company or industry name so you understand how I do it. So, “Hello, Jeff. First of all, I want to thank you very much
for your recent business. Our goal here at ABC Pest Control is to provide
you with the greatest experience you’ve ever received from a pest control company, and
I truly hope you feel you received that. If for any reason we did not exceed your expectations,
please reply to this email, every email is read, and let us know what we can do better. If our work was not perfect, we want to do
better and it’s why we need your feedback.” Now, if the experience with the client was
a negative one, maybe they weren’t 100% happy, they had a lot of complaints, that’s where
I would stop the email. Skip ahead here and say, “We appreciate you. Again, thank you so much for your business. We hope you will call us again if you need
any help with pest control services.” Now, if it was a great experience, I want
you to add this. And highlight this. “A quick request from us. If you are happy with your pest control service,
would you leaving a quick testimonial for us? We use these great comments from our happy
customers to help build our business and we’d love to hear from you. Simply let us know how your experience was
with us. Let us know why you called us and how we did
in solving your problem.” And the reason that we add this in here is
because a lot of people, if you ask them for a testimonial or anything like that, they
will freeze up. You need to ask them specific questions. So if you just say, “Hey, let us know how
we did,” or “Let us know why you called us and how we solved your problem. Let us know what you thought of your technician.” Whatever it might be, ask them something specific. So let us know how your experience was with
us. Let us know why you call us and how we did
and solving your problem. That’s a specific question. So then we give them an easy way to leave
a review. “If you have a Google Gmail address, you can
leave us a review on Google here.” And I want you to insert the link right to
the review page on your Google business listing right here. Do not make them look for it. If you make them look for it, they are not
going to do it. So you want to insert that link directly,
right there. And you also tell them that they need a Gmail
address if they’re going to leave you a testimonial on Google. That’s just a requirement. So, “If you prefer to leave us a review on
Facebook, you can leave us a review here.” And insert a link right to your Facebook review
page. So you’re giving them options. If they have a Gmail address, you can do it
here. If they just want to do it on Facebook, you
can do it here. And then follow up with the, “We appreciate
you. Again, thank you so much for your business. We hope you will call us again if you need
any help with pest control services. Sincerely, Mike Mancini, Owner, ABC Pest Control.” And then always link it back to your website. And you want to send this, again, immediately
or at the end of the service. If you provide somebody a service at 10:00
AM and you send this that night or first thing the next morning, that shows you’re following
up. That shows you are on top of it. It really does send a good message to that
person that, “You know what, they really do want my feedback and I’m going to provide
it with them.” You should also expect, you’re not going to
get everybody to fill these out. I find one out of 10 maybe, depending on what
type of service you’re doing. If you’re providing a higher end service,
you can maybe expect more often than that, but for most service businesses, one out of
10, maybe two out of 10. If they’re really, really happy with you,
you’ll get even more. All you really have to do is fill in a couple
spots here. Fill in name right here. Let’s see, insert the link. You can just do all of that in a file and
just, it’s a swipe file. You literally copy and paste the email and
then insert their name there and send off. It takes you five seconds to do, and it will
really make a big difference to those people who you’ve helped out. All right, the expectation email. Subject line, “What you can expect from us.” Now this is what you want to send to someone
if they signed up for a recent list of yours or a new email list that you’ve set up or
you’re providing a lead magnet and they signed up for it. This is the kind of email you want to send
to them. Subject line, “What you can expect from us. Thanks so much for signing up for our,” insert
whatever it is. Is it a lead magnet that they signed up for? Is it somewhat to do list or solutions list
or whatever it might be. Let them know exactly what they signed up
for. “We want to give you a heads up on what to
expect from us. We send out emails,” you’ll insert the time
here, “and inside of every email you will find,” insert the value here. So here’s an example of what we are talking
about. “We send out emails every Thursday, and inside
of each email you will find our latest training videos on what you can do to expand your business
with social media marketing.” You are telling them exactly when to expect
it, and you are also telling them what they’re going to find inside those emails, the value. In this it happens to be expanding your business
with social media marketing. “So please make sure you whitelist this email
address so it doesn’t go to your spam folder.” Tell them to do that. I know we all see that at the bottom of emails,
but we see that because it is a reminder and it’s a reminder that works. If they really want to see this information,
they’ll make sure it’s not going to go to spam. “If you’d like to see more of what we have
going on, please join our Facebook group here.” And you can insert a link, or you can say
if you want to find out more about our products and services, you can check out this link
here, and link them to a product or services page. “Thanks again for joining our community. We’ll be talking again soon.” Now the reason why we say that is because
people like being part of a community. They like being part of a movement or something
that’s going on. So we tell them that they’re part of the community
now. “Until next time,” insert your name and title
and obviously your company name and the URL to your website. We want to see you send this probably within
a day or two of somebody first subscribing to your email list. So if they subscribe to a lead magnet, you
want to make sure you send this out with it a couple of days so you can let them know
exactly what they should be expecting and how often they should be expecting to hear
from you. Now, some people will combine this email with
the previous thank you and welcome email. And that’s okay, but those emails tend to
get a bit long, and unless you really have somebody who’s engaged with that email, they
may not read all of it. I’ve seen people chop a lot of this stuff
out of there, and that’s totally fine. We’ve just given you two different ideas. We separated it out. I actually will send this out. I’ll send a thank you email out after a service
performed, and then I’ll send this one out after somebody signs up for like a lead magnet
a couple of days later. So, maybe not everybody will get this email,
and we’ll get more into kind of funnels and who you should send what to later, but this
is just an idea. All right, this is the tools and how to email. And I really like this email because it shows
your list that you really do care what their problems are, that you want to help, and that
you have some great solutions and you’re providing amazing value. So this is the tools. Subject line, “Here’s What We Use” or “How
To Fix This Problem.” Let me use our Google Ads training as kind
of an example. So, you might hear some technical terms, but
it’s just an idea of what we do. So, subject line, “Here’s what we use to help
build dozens of Google ads in minutes.” Okay? We have a tool that we give out for free to
people that that want to do that. “Hey Joe, I often get asked what I personally
do when I’m creating hundreds of Google Ads at one time. I thought I’d put together a list of solutions
so I could share it with you. If you’re having problems with creating Google
Ads quickly, then this might be an option for you.” And I would insert that tool there or link
to it. Now, I don’t have multiple solutions for that
problem, but it is very specific, it is a tool that they can go and they can download,
but they have to sign up for it. So if they sign up for it, it’s free. I’ve got their email address and I know that
they’ve signed up for that particular tool, so I can market to that list specifically
later on down the road. Now, some people will insert affiliate links. So they might have a number of solutions that
they use, but they may insert an affiliate link, which basically says if somebody purchases
that product, whoever’s writing this email might get a commission for it. Now, if you’re going to insert affiliate links
in here, make sure you let people know that. It’s not a problem. People don’t care, because they’re not paying
extra for that product for you to get a commission. It’s coming out of the business’s end. So you might say, “These may be some options
for you. Just a quick note, some of these are affiliate
links, so if you do purchase them I may get a quick commission.” These are just some ideas. You can insert name of solution one. “This is my first choice when I have a problem
with,” insert the problem. Solution two, “This was the first thing I
ever tried and I still use it to this day.” Number three, “Now I haven’t personally used
this solution yet. I have a number of friends in the industry
who swear by it and I will be trying it soon. Let me know if you have any questions at all.” If you’re going to send this out, be 100%
honest with them, just like I was here. If you haven’t tried it, let them know. Don’t ever suggest anything that you don’t
personally use, that you don’t do, that you’ve never used before, unless you tell them that. Now up here, you’re telling them, “This is
the first thing I turned to. I’ve tried this, I’ve tried this, I haven’t
tried this one, but I’m going to be doing it soon because it’s from people I trust.” When you send this email, send it more towards
the beginning of when you get somebody on your list. So maybe it’s after you tell them what to
expect, you send it out the next week. If you’re sending out emails every other week,
then maybe this is the next email that you send out. This provides great value, and this will help
keep people engaged to your content. So maybe you have this email that goes out. They see this, the next time they see another
email from you, if it’s really valuable, they’re probably going to be more apt to open that
one up and click through and follow up and engage with that email. All right, this is the “How can we help?” email. This is the one that we send out to maybe
re-engage a email list that we haven’t touched in a while or you just want to get people
involved and let them know that you really do care. So subject line, “How can we help? Dear Jim, we know that you’re interested in
Google Ads training, however, we want to know exactly what questions or problems that you
might have with Google Ads. With that said, we’d like you to reply to
this email with the biggest question you have surrounding Google Ads.” It could be anything. Perhaps it’s just a quick question. It may be an ongoing problem. It could even be that you want to know how
do I do whatever, x. “Whatever it might be, we’d like to hear directly
from you, and yes, each and every email we receive will be read.” Let them know this. You will get a much higher response rate just
by putting this sentence in there. “I look forward to seeing how we can further
help you. Sincerely,” and so your name and title, company,
and URL to your website. So I will send this, like I said, to a list
that maybe hasn’t been engaged very much, or maybe it was a older list that we kind
of dropped off and really haven’t touched in a long time, just to see what we can get. It will give you some great feedback on what
your audience wants to hear about. Now you may only get one or two responses
back, but those are people who are highly engaged and very interested in what you have
to say. So you need to remember that. Now, you can send this out anytime, but maybe
two to three weeks after adding somebody to your email list. Or you can send it to an older list that you
really want to just re-engage and start sending them emails again. All right. All right, so here we have the follow up or
testimonial email. Now, this is something that you want to maybe
send out to somebody that maybe you’ve given a quote to, they haven’t responded yet. You want to basically let them know that you
are interested, you want to earn their business, and here’s what somebody else has to say about
you. So it might even drive them to give you the
call to give you the business, and lets them know that you are following up and that you’re
on top of it. So subject line, “Hear what Susan has to say. Hey Jeff, I wanted to just quickly touch base
with you and let you know what Susan, one of our most recent customers had to say about
our services, and this was shared with permission.” Always let them know that you’re not just
throwing it out there, that you do care about your clients. And you want to insert the testimonial that
Susan provided and makes sure it’s relevant. Don’t insert a three page testimonial. Make sure it’s honest, makes sure that it
is one that actually was submitted to you. Now when somebody submits a testimonial, if
it’s really long, you can cherry-pick, but do not take it out of context. And it must be 100% legitimate. That law was actually added a few years back,
so you can’t just make up testimonials. But insert Susan’s testimonial here. “You guys are great. I had this problem. Here’s the solution. It was professional, was quick, it was fast,
it was competitively priced. I’ll be using them again.” You get the idea. After that, “We just wanted to let you know
that we want to be the solution to your problem, and if that you have any further questions
or if you’d like to get started, you can contact me here.” And you can insert your phone number or your
email address, whatever it might be, however you want them to get in touch with you. If it’s something where they have to sign
up, make sure it’s something that they have to, like, give you a call, so you can get
their credit card number or whatever it might be. But make sure, “You can contact me here. Thanks so much for taking a few minutes to
read this. I hope to hear from you soon. Sincerely, Mike Mancini, founder of ABC Company.” And the link. So I would send this out within 24 to 48 hours
of initially speaking or providing somebody with a quote. Now, if it’s something where the sales process
takes longer, you obviously don’t want to follow up with this email right away and badger
them. People get very sensitive about that. They’ll say, you know what, I got to go over
this with my wife and I’ll get back to you on Monday.” Then I would send this out on Monday. Especially if you don’t hear from him. But you’re telling them that you have a solution
to their problem, that you really want to earn their business, you heard what they had
to say, and then also, make sure this testimonial is relevant to the problem that this person
has. So if you gave somebody a quote for pest control
services, you don’t want to insert a testimonial about any other type of service, right? It must be about pest control. I know that sounds really stupid to say, but
I just want to make sure I touch on that. And then obviously, you probably don’t want
to insert the person’s full name in the testimonial. When somebody provides you a testimonial,
I will always use their first name, Joe, and the first initial of their last name. So, “Joe M. said this.” Just to provide a little bit of privacy to
those people who provide those testimonials. Okay? So this one is pretty self-explanatory. Let us know if you have any questions. Now would you like to get the free swipe file
for these emails so you can just copy and paste them into your email provider? Well, to grab your copy, I’m going to drop
a link in the description area below. And if you’d like to see emails six through
10, please do me a favor and like the video and subscribe so you’ll be notified right
when we do release that video, which is coming up very soon. And please feel free to share it with other
small business owners that you may know. And if you have any questions about our email
swipe file, drop them in the comment section below. I’ll be happy to try and help you out. Hope that helps. See you again next week.

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