Email Marketing Automation – Eat That Frog

Email Marketing Automation – Eat That Frog


– Hey there, it’s Amy Keys with
The Digital Capital Company. Coming to you live, not from the beach but from my bedroom. I am a little tired of sitting in my corner in the living room so when you’re not in a tropical paradise, why not just retreat to your bedroom? I’m gonna talk to you
today about eating the frog when it comes to email automation. When you’re delivering coaching programs, fitness programs, any type of program that’s extended over say, a month, 12 weeks, 16 weeks. They talk about eating the frog and what that means is
doing the most disgusting or annoying or dreaded task when it comes to a specific
project that you’re working on. People spend too much
time looking at the tools that they’re going to use. That’s the fun part
because you get to compare different benefits and features and cost. That’s really just a distraction. What you really need to focus on is the actual emails themselves and that would be the frog of the email marketing automation. You need to plan out what it
is you’re going to deliver to your clients or customers when it comes to your
service based product. Think about what people need to get at the very beginning, right
after they get payment. What type of email do they need? Is it just a simple thank you? Or is it something that sets them up to start off the program that you’ve worked so hard to build? Is it a worksheet or a
pre-planning program? And then think about, depending on how many
weeks your program is, how many emails you need to send. Is it just one for each
week of the program? Do you want emails
interspersed in between? If you spend the time to write out what the emails are going to be and think about any attachments or links, all of the information
that needs to go with it. Setting up the email marketing automation to deliver that product
is gonna go much faster. I see too many times where people wait for all of the
things in the beginning to be finished but they
don’t get to the hard part. So what happens is, all of the automation is built but there’s nothing in it. And once people get to the part where they have to
actually write the emails, everything grinds to a halt because usually that’s where
people get writers block. So it’s good to start from the beginning even if it’s just an outline to be thinking about your emails and all of the things
you want people to have. And then the last thing is think about when the
program is nearing its end, what are you going to tell people to convert them over to a future program? Or how are you gonna communicate with ’em from time to time when you’re finished? They want to, still hear from you. They’ve purchased from you once before and they’re probably interested
in something in the future. So think about the
emails you’re gonna need to stay in touch with ’em. I hope that was helpful and if you have any questions
about how you can put together email marketing automation to deliver your service based product
contact me, thanks.

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