Email Marketing Best Practices: Our Top Tips and Tricks

Email Marketing Best Practices: Our Top Tips and Tricks


Hi there. Today I’m just going to briefly
talk about five tips for writing a marketing email to get the best out of your email campaigns. The first one is to acquire your database
legitimately. If you think about all the unsolicited emails that you get when you didn’t sign up
for things or you didn’t expect to receive these emails, chances are you’re not going
to respond to them. You’re just going to put them straight in the junk folder, and that’s
exactly what everybody else does. So, if you buy some database lists off some
nasty little company somewhere, what you may find is that you’ll get a much larger reach,
but less number of subscribers and certainly not that many people that are interested in
your business. There are legitimate database lists out there. Just be very careful when
you’re choosing them. Number two, refining your signup process.
On your website make it as easy as possible for people to sign up and give them every
reason to. With your email opt-in and also with your social buttons, put them somewhere
prominent on the page, maybe in the top right [corner]. Make the button quite big. Make
it obvious to people so that if they are looking for it, they’re going to find it very, very
quickly. When they do click on it, when you get to
the signup page, you want to make that as simple as possible. Ask for the minimum amount
of information, maybe just an email address or email address and name, something like
that. If you start going into addresses, dates of birth, type of work, size of company, all
that sort of thing, unless you really need it, I would say leave it out. People get bored.
They also get quite sensitive about sharing that sort of information. Chances are you’re
going to cut down your number of subscribers. Make it as quick and easy as possible. Tell
them exactly what they’re getting, so that they’ll get discounts, offers, or exclusive
bits and pieces. Make it clear to them what they’re going to get in return for signing
up for your emails. Also, I know a lot of people don’t like to
do this, but make it easy for them to unsubscribe. People are more likely to come back if you
allow them to unsubscribe easily and then re-subscribe. If you force them into staying
with you and repeatedly getting these emails they don’t want, they’re either going to junk
you, which is going to look really bad and could cause issues with further campaigns,
or they’re just not going to like you and they’re not going to want to use you any more. So keep it friendly. If they want to leave,
let them leave. Chances are they will be back at some point. Subject line. In your subject line you need
to be obviously making it clear to people what this email is about and what it’s for.
I wouldn’t use words like “free,” stuff like that. It can come across as quite spammy.
It can also get picked up by quite a lot of spam filters, and it’ll go straight into anybody’s
junk box. They’re never going to see you anyway. Terms like “exclusive” or “limited time” are
okay if it’s true, if that is what you’re doing and it’s not just a way to try and get
people to open email. If you really are offering an exclusive deal to subscribers only or a
limited time offer, then you can put that in the title. Don’t use all capital letters either. It’s
very tempting when you’re using words like “limited time only” and stuff like that, but
you’re literally shouting at people, and they tend not to like that so much. Also, it can
look a bit spammy. All you’re doing with the subject line is
giving them a reason to open. It’s not like a full description of everything that’s going
on in the email. It’s just like a taster to get them to open it. So keep it short. Keep
it sweet. After about 40, 50 characters people tend to turn off. So if you use that as a
rule, then hopefully they’ll have opened it. Timing. With your timing, again, think about
the type of business that you have and how the timing will fit for you. If you email
too much, people are going to unsubscribe. If you don’t email enough, they’re going to
forget about you. It is going to be different for every industry.
It depends what you’re doing, how time sensitive your line of work is. But maybe test a few
different times, like start sending out maybe once every three days, five days, one day
[etc]. Then, if that doesn’t work and you are getting a lot of unsubscribers, try lengthening,
shortening, and see what happens. Equally with the timing, you need to think
about when you’re going to send this campaign. I would say avoid Mondays and Fridays because
everybody’s tearing about trying to get the week started or finished. Avoid first thing
in the morning, 9:00. Again, everybody’s busy. Last thing at night, not many people are going
to be there. So maybe try mid-morning, mid-week, like Wednesday at 10:00 or something like
that to start with and see how you go, again, unless your business model suits something
different. Frequency, same deal as timing really. If
you send too many, then people are going to shut down. If you don’t send enough, then
people are going to forget about you. [Vary it about a bit]. Try it, test it. Maybe ask
a few people. Maybe even ask some of your current clients how often they think it would
be acceptable or beneficial to be receiving an email from you. That pretty much covers it I think. You can
find out more on our blog or visit any of our social profiles at Koozai. Thank you very
much.

16 comments

  1. Useful points. Thanks for sharing. However, in the services business what would be an appropriate frequency to send out mails to existing customers? A ball park number will be helpful.

  2. Wichtige Tipps, die jeder auf jeden Fall beachten sollte.
    Beim Thema Eintragung in den Verteiler sehe ich das aber so, dass die Emailadresse vollkommen reicht. Wozu noch Name oder weitere Daten abfragen? Das senkt doch nur die Opt-in Rate.

  3. Hey There, Good Video. Its very difficult to find a website that has good list of Best Email Marketing Tips and Tricks. I found an article here  http://gobulkemailmarketing.com/articles/ that has few tips worth reading. I myself used this and really find them helpful. Hope you will find them helpful too. 

  4. Thanks for your smart tips! I'm using GetResponse platform to create and manage my newsletters and now I know much more about email marketing strategies.

  5. I agree… lovely voice!! and Great video! I also found in solo ads a great way of getting my voice heard.. I use www.soloads.space give it a try! as well

  6. Hey! Nice video you have there! On a separate note; have you tried " Vidadsmedia Email Tools " (Have a quick look on google…cant remember the exact words)? My step brother had some dealings with them and was impressed by their amazing knowledge on email tools!

  7. Hiya, looking for money making methods on the net. You will get to know more tips to earn money online. Just go to google and type: "TheMakeMoneyOnlinePro".

  8. This was great, thanks, I have been researching "email marketing optimization" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (just google it ) ? Ive heard some amazing things about it and my m8 got amazing success with it.

  9. Email Marketing is a wonderful tool that is neglected by many marketers. But this tool has changed my life. When I initially joined a private company, i was getting lots of troubles in promoting my services to my target audience. As my advertising budget was pretty low. I was in a fix about what to do. Then i came across to this blog http://bit.ly/SecretSaucesforEmailMarketing and it changed my life just like that. I realized the importance of email marketing. I took the service from that company ADN Email. I achieved 4.5% sales from availing their service. Think twice and you will understand the importance of email marketing

  10. Why would people trust you with their businesses when you represent your own so poorly in a video that has such low production values? Talking-head videos are ineffective, although the girl is kind of hot.

  11. Love this video, creating content can be so hard, and certainly something I find tough, but you knocked it out the park with this video. awesome job, keep up the great work.

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