Email Marketing Design Tips Video No. 17 Tip 1 – Have a professional-looking design to your email. Choose a color scheme that is appealing without being overwhelming or difficult to read. Keep your design professional, even if you are seeking an informal relationship with your customer base. People are less likely to trust you with their business (and money) if you do not appear to take your business seriously. Tip 2 – When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked complies with legal requirements, ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of un-checking boxes that don’t interest them, and it boosts your trustworthiness. Tip 3 – Email marketers should consider setting up expectations for the subscribers of your email lists. Whenever someone subscribes to your emails, consider sending them, a confirmation email. Send it without delay, right back, letting them know what they can expect from you, over the course of time. This will allow them to feel more comfortable, and you will usually get more emails opened as a result. If you found this video interesting, please don’t forget to “Like” our video, and “Subscribe”!