Email Marketing Explained

Email Marketing Explained


You’re probably here to learn how email marketing
can elevate your business. But, before we start, let me tell you a short
story about email itself. The history of electronic mail stretches far back… all the way to the 1960s. So, it’s actually older than the internet! So yeah, it’s been with us a VERY long time. But still, I wouldn’t call it old. Rather, I’d call it traditional. So how does this long-established communication
method compare to the newbies like social media? Well, first off, many people simply don’t
like social networks. They’re not active on them, or haven’t even set up an account. But everybody’s got email… right? Secondly, most of the other marketing tools
out there, like PPC, are great for bringing in new customers but they’re poorly applicable when it comes to maintaining relationships with them. On the other hand, email marketing can be
used for both! Let’s see how. Imagine that a small gift – a discount, or
let’s say free shipping – is offered to your prospect if he subscribes to your email newsletter. From there you can send him the first email
with the promised benefit. And boom, you’ve got a new customer! But email marketing really excels at maintaining
the relationship with your customer. The moment you have his email address you
can remind yourself anytime you need. Send him new products you sell, what’s on sale for the week, what’s trending. Moreover, you can send him tailor made offers based on his preferences or prior purchases. This way you can really encourage customers
to get back to you and, you know, do some more business with you… right? So now you know what email marketing is good
for. So what’s our role in this? Do you know how to effectively build up your
mailing list? How often you should send newsletters? How to catch attention with your emails instead
of spamming your customers? How to set up a system that will automate
the mailing process? Well, those are questions we’ll be happy to
answer. So, make the most out of email marketing for
your business and contact us today.

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