Email marketing: How to measure your campaign Success

Email marketing: How to measure your campaign Success


First and for most I would like to welcome
all of you to today’s session on measure the success of your email marketing campaign.
My name is Kapil Nakra and I am one of the co-founders of Digital Vidya and today we
have with us Nithyanand Ramakrishanan also known as NIthy and the Nithy is actually taking
care of the digital marketing initiatives for almost 8 years now and welcome Nithy infact
few months back we decided Nithy along with Digital Vidya we have decided to offered email
marketing trainings through Digital Vidya community and in this month we are actually
launching our first program in Mumbai just to give you a brief of all the interaction
that I have with Nithy so far believe me in all the interaction that I have so far have
always left amazed with the kind of depth of knowledge Nithy in this area and simply
communicates that left with the similar kind of a mind set by the end of this session so
without taking any further time I will handed over to Nithy just to set the logistics of
today’s event, all of you are in the muted state right now so if you have any question
or concern just type it down in the question section, we will have this session about 30
to 40 minutes and then we will take up the questions and so the topic is very interesting
it’s measure the success of your email marketing campaign like emails are actually globally
more than 2 billion people using email as much as people using Facebook actually and
it’s probably the oldest marketing technique in the digital marketing space and it’s still
there very much there and it’s being use commonly across various verticals so today’s session
is about email marketing and in particular about how measure the success of email marketing
campaign so Nithy over to you, you can start the session now, perfect thank you very much
Kapil for that great introduction I am auditor and I also posses a lot of passion in what
I do anything that I do right from the search is that is important for right from identifying
certain bucket of people to actually sending across a message probably conveying the right
type of words images and probably the feeling because there are one of the things that we
understood as a marketer we are very very powerful and I think most of the marketers
in and around would agree with me that it is indeed a powerful job because we decide
how consumers behave we decide what they actually have to posses or what they want what they
need should be what they more over like how day to day activity good and what kind of
thinks that they will need not from their life but these are some of things that I noticed
and actually this job is very powerful job because the words that we used images that
we used and promotion that we carry on in different mediums is very very important and
we are actually implanting a thought in minds of people coming back to the webinars topic
so that been why a job when I not to do this we are looking at the measurement and kapil
told me that this couldn’t be there sure, Nithy can you just put on your webcam as well
that’s possible I thought my voice is breaking but actually get the material that I am gonna
actually share right now I am not looking it how I am looking on the screen so I am
just looking at my sight and my job so I would actually on the webcam off whenever you feel
like I actually wanted to see the feeling that I have, I have a great attribution to
do this job what I do and when I got the subject of measuring the campaign what the one thing
strike in my mind is it going to be unique, is it going to be number of percentage of
deliverity or is it going to be CTA methodology, measurement that we need to do carry now if
you ask most of the IIN normally look up they normally look up they just wanted to see how
the statistic report look like they wanted to evaluate what happened what was the insights
on the analytic and they flow on the surface but never get to the bottom but unfortunately
gravitationally force actually pulls down every evident on the ground so probably have
to look at some of the numbers that we talking as the behavior, as the out come to identify
the root cost problems we will have to look down so lips look down on what causes some
of the challenges and then we look at the measurement as well and when we in my experience
I have been talking to lot of marketers, I have been talking to lot of providers, I have
been talking to clients you really received those emails. One of the culture was that
won’t be believe in ISB’s acknowledge that 80000 Phishing is what they encounter on a
single day so that’s the huge amount of number and when you take a look at how Google or
gmail or hotmail and yahoo providers work on they want to retain their home custom based
and if we are speeching of 80000 thousand Phishing email on a particular ISB provider
they probably are looking at gmail account so we wanted to check what really cause in
to actually understand that deliverility so we ended up identify 3 different area which
is predominantly your authentication and when it comes to your authentication there are
few checks that they do and they also look at your reputation they also look at your
content that you selling them and most importantly they also looking at the kind of engagement
that you created after the campaign role out did you have greater open rates, did you have
better click through rates, did you engage the customer on different mediums these are
the sum of the evaluation that the ISB’ do, we will discuss in a little more detail when
we get on to days program because I have lot of slide trust me you are in for treat anybody
in this afternoon who’s not in this particular webinar is missing out a lot of things I am
not saying this because you are right there it is a fact because the kind of research
that we done and the kind of insights that you getting in during this webinar is really
really impact you can pickup the statistic that is define there and start using them
immediately after webinar that is all that’s a kind of reporting that we done, you looking
at the statistic of spam source that we have been calculated and how be percentage is been
decrease for period of time but we still stand out, you looking at India at 16.6 percent
about the other countries so which meas we are still spamming and consumers are still
hitting a spam button probably by mistake because 35% of them do not know how to unsubscribe
they are looking at the spam folder button which says report spam but not clicking on
the unsubscribe button so that’s India there so we are moving forward, the entire process
I am not gonna actually take down the elements of the delverbility but however this how our
deliverbility looks like so sooner look at the sent button it is actually going into
few checks and few checks are authentication the first check and once you passed the authentication
which is probably your SDF Id your sender id your DKIN you will have to actually get
and make sure that you have this configure on all of the IP address that you use if you
are using a 3rd party provider which is the ESP provider you probably want to get in touch
with them and ask him if you have the dedicated IP or a dynamic IP because reputation matters
a lot and for your brand and also for your ISP’s to tracked on what kind of messages
that you have been sending and what was the engagement that people encounter when you
send out the campaign today so I think passed the authentication it moves back to your reputation
and when you looking at reputation they are looking at lot of things and the volume of
emails that you sent the kind of message that you sent, the kind of relevancy that you creating
in customers but the timing that you sent these are some of the evaluation that force
in the backing and also the number of complains that they have received from the consumers
who have take the unsubscribe button and the spam folder button so after the evaluation
of reputation it decide again to the baracuda and bring it some the firewalls in the corporations
it is not the firewalls it directly gets into the inbox and the consumer doesn’t like it
you are automatically moves on to your junk folder that is also been evaluated because
Microsoft where is other application is used is actually sending where reports to ISB’s,
everything depends on the kind of message that you sending them consumers are getting
really really powerful you looking at a triangle which surprisingly looks like some similar
the one that I had trust me I haven’t drop this but I picked it up because there one
of the things that my teacher has tought me is over the period of that I have learn is
there you don’t actually really all there thing together but you will just need to know
and you would very soon know that and coming back to this particular slide here, we are
looking at the inbox and you looking at the marketing prospective the marketer how use
these activities on email and you looking at the subscribe what he thinks of an email
he receives so the marketer looks at it from getting noticed so he has the great subject
line and make sure that the deliverbility is done so it’s the inbox but consumer is
actually looking at the subject line because interesting it’s taking it if there is not
it’s deleting it and then probably after the open is actually skimming through the process
or the content to find out what is for me is it some offer is it because I am a unique
customer for this particular brand but i got this campaign or is it just a promotion message
saying hey this is available, marketer actually wants them to click through some call to action
that is define there really and the call to action is must be in accordance to the consumers
are thinking if it is they get the click through if they get the click through they on the
landing page and the landing page is really interesting they make the purchase so that’s
the triangle here’s an interesting one, so when a marketers as a marketer you and me
actually have to this site, looking at this slide, looking at the context, the context
that context is nothing but an environment a particular campaign that we wanted to go
now, to make the customer, coming back to triggers, triggers
could be the call to action, triggers could be a picture that’ slight out in an image
and association inside the customers mind it could be an happy mind because we are a
happy breaking of chemical water just because the label rate so we are okay to pick up co
bottle and say we creating happiness and actually using all of these so that’s the trigger and
a state of mind when we are looking at the state of mind we are looking at whether we
are creating a happy mode or we are making a festival mode or we are giving a vacation
mode what is mode that we want to customer to be a campaign and what’s the behavior how
you expect how you expect to land on across the landing page and exit of in a few seconds
how would you like to spends some time subscribe your newsletter fill up the form and make
purchase and work out so this triangle is very important for us to as marketers to understand
why we are drafting a content even it’s a creative content, even it’s a HTML normal
text campaign it’s very very important and it is also very important for us to actually
shift the mind and state of mind what we are into a class out and we are attending a webinar
by picking up the newsletter a whitepaper or how that we did this now and booked that
we picked up this is very very important to have mind set which is the state of curiosity
to understand what are the other marketers doing, how are thinking, what are they doing
of them, how can I improvise my deliverbility so in my training why actually have corporated
few sudo characters that you can jump into and quickly change a state of mind, you can
do that you can actually see Shahrukh khan do that you can actually bolly box into a
stage he takes about 5 to 7 seconds to actually shift more, shift state of mind and then he
is happy and then he is charming,he is cheerful, he is actually attracting a curve and make
the 100 crossed and similarly as marketers we will have to shift the minds when we look
at the particular target sector if we are in a automobile industry and if we are in
manufacturing unit and if we are in advertising and marketing, the mind or the situation demands
as to be in different state of mind to identify how the customer could behave at a certain
point of time when we role over campaign so here it switch your mind, change your state
of mind as you sit down and relaxed and look at the slides you get more confirtable and
get deeper into a feeling where you feel that curiosity take more because there is something
that is very valuable that is coming towards the end, digital buyers are actually moving
ahead and they have immense power, they have the power to report spam, they have the power
to actually pick up the post master and right to the ISP’s the consumers expectation are
really really high if I am making an offer which the competition also making, I was looking
at the new state of the game yesterday brand village it had beautiful image, just a point
blank image and no text it all now I was wondering in my I pad was loading up the image what
could have happened and it was also curios to know what would the consumers look like,
what are they thinking and when this particular campaign rolled out now right so they looking
at trust worthiness and and how to be build them, they don’t send the custom message of
and if I am looking at Ganesha Chaturthi don’t send the Diwali message out so they looking
at the relevancy they also looking at I am replicate lover and i would also showing how
you can pick up those likes and dislikes on the social media page to actually build a
beautiful persona of the person that you talking to you can actually pick up any type of patterns
you don’t have to take single rupee to any one no pay logins no nothing just your search
you can be the master, you can be the ninja of tomorrow as we will get you that knowledge
as well and let the message be conversational it just not the social media that’s need to
be two ways email can also be two ways we have some people are doing the channels are
changing every minute as we speak right now because 6 months of dedication on site with
a few keywords telling me saying I will have to monitor this and make sure that is available
on search and Google makes and I have lost the 6 month work, Google makes the update
and I have been lost again and so the dynamic platform that we working on we will also have
to quickly shift and make sure that we are act informing the other mediums as well here
is the question why would you want to sign up and 95% of them say I sign up because I
need discount now the B2B marketers please don’t eject out it is for you too because
it is looking at discount say probably looking at the whitepaper we are looking at the technology
document and in help the making decisions how do the people think, people think the
images, people think in all auditory which is the words, people also think in the feelings
that we believe them all these three things come together they are creating a feeling
and a feeling that a be good one because they have to land up on landing page and do the
conversion as well so this is what 95% of them say and why would they want a promotional
message soon up up the day and they can sign up on the emails 76% of them say do not all
companies send them promotion emails if they did not request them and this is the strange
thing for for any marketers because we will have to talk to as many strangers as possible
and then move them to our prospects and talk to as many prospects as possible for them
to become our customer we will have to talk as many customers as possible for them to
be our promoters now how do we talk strangers we will get them soon, how many person’s email
addresses do you have and you go and people say wow this is great number now how am I
actually to know which email is easy clicking and what time is clicking dell there is beautiful
campaign and I am sure people who have seen that dell campaign are based on the timing
would already not now because that was a real good campaign, the case study is any way of
course here in the one day training we don’t have that right now but you can take a look
at it but the challenge is the confirmation you shared and these are all around global
statistic so you don’t have to really worry about whether this will be for Indian’s geography
after ocean bank I think we will have to book followers online the concept was that if the
marketers are looking at just one bucket the answer is no you shouldn’t be, you got the
walking out of it and look at what those people are doing and learn from them and identify
how to add actually pick up those Mr. Piyush Pandey would be every on this because most
of the creative are coming from the united states for in to transform to the geography
he is working on and it’s create a great campaign and it’s on ideal TV all right where is that
other question is that all right do you expect word of message and 75% of them say yes and
that’s the great thing to actually move them back to your social media site people also
show you how to actually use that there because we know where it be that social media is to
one that is picking up the larger time spent so we that used them identically I might be
a little fast here because of my time because I have loads and loads of things to be share
but unfortunately do actually have retail to your subscriber base and the answer is
70% of them say I don’t like them no inspired of your email campaign saying please add me
on please add me on very less people actually add, so we will have to really be very impact
full we will have to make them really feel good to actually get there and say add me
on all right what do you like to share on the social media site was one of the questions
and here’s what they have to say, they share a webpage, they share an email, they actually
say some people say not intrested as well and you will be surprise to see people click
on the social media how looking at the picture and not a text so how can we really cope up
the texture that particular challenge do you have a mobile device okay do you wish to use
a mobile device to sort out emails thus 69% of them saying yes I do let’s sort them out
and then actually lead them on the desktop so how creatives that will be design for the
new generation. Samsung actually has most of the volume they can from India but if the
target market is United States it better be I-Phone because i-phone actually has a logic
market share we usually shared some of these inside as well and you know some of the training
programs that people have in spoke and if you get an email doesn’t look good what would
you do perfect the answer is I would just and would you actually, some people actually
unsubscribe into because if you continue doing that over and over again so that means just
need to me and you may not bother about what really to tells me alright what you click
through an email, there in email on link which says if it visible and the surprisingly 50%
of them say but this geography is United state so I am looking at India being no because
I don’t want to really really good till then it better be loading up there platform it
self does pro design email and pick your perception of the brand of marketing my god you can take
a look at it so if my logo is not probably based and my subject line is not properly
dropped in or slightly negative, design is and sometime get an email on the I-phone and
it really looks really really odd it is suppose to be a responsive design and it is text is
not legible at all so I don’t know how responsive design that was we will give you more and
insight on that help as we broke forward so if you are using a QR code it’s okay to avoid
them because non of them and how to use so 20% of them say we haven’t use them and 33.2%
of them ask you the question what’s the QR codes will you please explain on email it’s
a big no what we hear from the statistic not me saying how likely are you to buy an item
or service from an email that you read on mobile device and 50% of them say I would
buy and this is true for any one who actually using a social media medium for actually move
them to an e-commerce site and actually make the buyer buy them consumers unsubscribe for
an email if it is element if it is not I mean relevancy if it not relevant to that particular
person or the target market probably on hitting the unsubscribe button and believe me 44%
of them are actually hotting the stamp that is all right so if you are given an option
to actually change the timing, change the frequency of my newsletter how many would
obtain 41% say I would do that because I would need my preferences and that’s when he feels
that he is and power he is in control of the complete game so as marketers we would have
to look at that particular insight and make sure that we adopted that, okay here is the
interesting one gentlemen and ladies, take a look at kind of open rates that you getting
in from various geography and this is going to an eye opener for all of us because each
of these industries sectors as or actually guaranteeing these many click through and
this is a new insight you may want to actually read through them, the slides would be available
and accordingly dropped your campaigns and aspect and if you looking at the a great measurement
I am not gonna review the calculation but I would like to do calculation percentages
that you looking at and see what you would aspect out of this particular campaign, here
is the gross open rate for industry and you can see education is actually on the highest
so if you one of the newsletter I had they wanted to keep their emails in such a manner
that it educates the customer about their products, about their services and about their
processes that aren’t place with for USA, so you may want to look at that research as
well so it is an education sector I am looking at the educational point of view because people
love it, people love the new things, click through rates here is your percentage of the
Asia pack take a look at it which is 7.1 and click through rate based on the industries
that I defined their as well so education is again consumers product and services falling
down so you may have actually open your eyes and see what there could be done to actually
gather up, here is another statistics right and very very important, I am actually reach
the other end of the client Asia pack actually has 20.9 kilo bites that’s the weightage of
your email so if you want to actually look at it from prospective on how would the size
of it, it designer who sitting down and actually coding this HTML out you probably going to
asking both sides it is coming out as and when you brought at into a content, into a
personal contact for mail sent for any other ESP providers you probably want to check what
the size because we are highest and it suppose to be lesser than that we gonna actually show
you some of those as well you can take a look at what is the highest maximum size there
to non profit actually use 40.5 kbps and making it really really impossible for deliverbility
there for any ISP’s to actually note that or trigger that as a spam copy and crop the
ratio of deliverbility, hard bounces 3.7 again we have the highest probably because we are
harvesting and doing a little campaign without even testing it to see if the id’s working
or not and my god it’s actually 3 that there are close to on 10 to 12 websites which offers
you free check on every email address that you can harvest so we are not telling you
don’t harvest because I do an in bond marketer and I profess that we will have to be in bond
but one of the question is that I always wonder is it I can not let use my self not talking
to strangers because that’s where my sites begins I will have to stop to a lot of strangers
in order to get them to product email prospects but how to I do that, is that a way?, is that
a plan?, is there a way that I can avoid from the ISP’s from noticed that time harvesting
an instant rolling out of campaign you would love that story, you probably want to be that
particular day when we do this straining on the 25th and we gonna actually share those
insights with you and subscribe to 0.26 % it’s use again 1% huge so we may want to actually
try and see how the relevancy and trust worth of your brand is actually maintain while be
choose a picture which was the content to actually avoid the particular thing happening
all right spam complaints all right that’s again 0.05 which is okay compare to so which
means India here is actually having a great educated consumers who have actually clicking
on the unsubscribe, all right coming back to the best practices here is the message
that goes not personalize and it was just said dear subscriber thank you very much for
signing in click here and the by the product and let me know what’s your life cycle pattern
then I would decide whether you worth by customer or not but here’s another one which actually
had a first name in corporate so every list that was in corporate insight is also had
a first name then the another place come here this is what I have to do thank you very much
for purchasing this particular product and on this particular page and this is going
closer and closer and I love it because it’s personalize, it is actually telling me what
I actually want and how do we improvise you may actually take a time out to see what is
different in this particular landing page of this and you can see the pointers which
says very clearly very clear transparent to me click and save and also ding today and
there is a special offer with 14 days and you are on and that’s how the banner are actually
building the trust worthiness all right no size that’s all and I am not hold so I don’t
want to look at the 60 year old my campaign but I want to look at the youth Kapil and
so I customize my segment my list based on the demographics of the individual and then
use pictures and images that might trigger and association for them a happy association
just like the coke does because coke does very well because I lost few of things and
I actually against that clinical water but I can’t stop drinking because it’s make me
happy for at least that what the promotional campaigns says and it has to be conversations
here’s the fab guys to campaign and make it conversation they probably ask for to what
would you like to have this week and some of the question that triggers them to actually
answer them and that’s lands up there as a feedback and that is back again that the persona
development and there is the segmentation is this a huge process can once do it or team
up people can do this effectively or should be depend on the software because if deliverbility
is taking care of understanding the authentication, reputation and also the content filters I
am sure there is no human doing it but there is automatic system that doing it, it will
be surprise to know there are lot of tool helping you, giving you the leverage to actually
use them effectively on day to day campaign and also segment data based on the psychography
on the individual that’s the behavior that he does on the email campaign, here is the
beautiful thing so I am spending 6 hours on the social media page or that’s really to
high it’s probably two and half hours roughly per individual so if I am doing that and one
of my campaign or segmentation is based on the user who actually on social media so here
is another level of segmentation, we looking at list of people who also have social media
id and we know that these people come on line at a particular time we all the campaign at
that time they trigger that particular landing page, reach them to the social media page
where they would love to actually do that they come there and there is an offer made
and there is also an email subscribe button so you have to really look at the landing
page for subscription you probably can use social media tool that are available, here’s
the quick look on what Marketo does quick look on numbers of hours that we spent by
the team to actually look at each of these sectors before they role out the campaign
we looking at the 103 years one spent the hours on monthly bases and they clear 20%
of it segmentation team and targetting a clean text about 13% of it, strategy that people
building actaully takes 20% of it which means they need black coffees and white paper and
lot of other trigger mechanism to actually understand based on the lesser we have based
on the time beings that we have all these inputs that can create so statistic is right
on using the the mediums you are getting greater returns from me because you mail is not go
away really would consider that to understand this which is probably your emails now they
aren’t they coming back and Vidya Balan is doing great which your social media will get
some attraction but again if you use both of them the impact is really really powerful
we will teach you that, all right here is my best best best subject and I would love
to actually do this before I jump it, how do we search better now the reports that you
just look at I have an important okay I am just marketer here because I just don’t say
anything before I really see the value and I don’t get it online I wait for the Iron
Man 3 to be released on pirated sites before it comes online before it hit the theaters
and then see if copies is good and then download it so that’s been my training to trigger that
stage of mine which makes me hunt down any information that I need when I wanted my teacher
talking this and she has been very clear saying if they are corporation that you reach out
to you better find them online and I am gonna teach you that as well because search engine
is my playground and i treat that with great responsibility because the more I can spread
the more I can fly I am gonna make a lot mistakes but you will get little more insights in this
but I am not gonna show you that information here but what I can do is actually show you
a small demo of how we can pick ups strangers,a search is an art we call it skill and skill
is transparable which means you and me can learn this quickly and easily and hit of your
office with the curiosity with the cleverness and actually given them as day ti day activity
and also learn understand the way that customers likes and dislikes but the social media is
also available on Google search as well here’s the demo I am gonna open a browser if any
one is not able to see it please show a raise of hand and Kapil will coordinate with them
because I am not looking at what is happening, on the twitter account heard people say hey give
us some statistics and I think we have enough statistics today because if you attended any
other webinar Digital Vidya is doing great job actually coordinating and picking up good
minds to actually shared knowledge I would love to be there and actually do this for
you here is your search engine okay and I am looking for particular person so I have
created a suitable person probably Priya Pal and Priya Pal is probably on LinkedIn and
I am gonna actually look at the screen and she is on LinkedIn okay so you are looking
at Priya Pal and long time back there was a button call cash Google remove now and there
was a button when you web paste mouse over right panel actually display the lot of thing
but that is taken over now it taken off so we can’t look at the cash button now if anyone
of their 100 people are subscribe for, 45 people that they suppose to be joining us
them if you have noticed you can read the cash file good enough you probably have every
information that we are up to, you can take a look out she is a media partner so that’s
probably one of the reasons why I opted Priya there and what can we do with Priya’s email
address, I would wrong to actually quickly get Priya’s email address I wanna actually
role out a campaign and tell us saying hey we are great office sign on and here’s what
happened when I use my search engine effectively all right surprise you can take look at those
here’s the Priya Pal’s email address and it is a on search engine we haven’t a Google,
we haven’t paid a single rupee as a subscriber but we have the email address and we are not
hacking in because we are not being in LinkedIn service but we are actually being in Google
service to actually pick up the cash file so that’s the lead sourcing and if I want
quickly extract this information now and I want to role out a campaign just go here and
I am open up with Google and i typing surf7 okay this is looking funny site so I still
don’t get to remember what that is, all right it’s a free email extracter, so here is the
box it say this certainly paste it and I say extract all my email id are right there on
that particular page so i have around 10 people belong to the marketing sector and I will
show you the coats but I won’t be able to do that unless come on to the 25th workshop
University get this we are product around 45 minutes to you to actually just try around
on this particular lead sources mechanism which is no API’s not in but you will have
use them effectively now pull out take some questions I can do on social media as well
so if you are looking at can we do this on Facebook you bet we can so we have coats for
Facebook to because something that we don’t depend is on webinar liability of paid logged
in so if I log in to LinkedIn today the only thing the promises third degree connection
you will be able to get them apart from that you will be able to see any of the email addresses
but Priya I don’t know who Priya is and what happened is Priya doesn’t exit my inline so
I am probably using a so not able to reach out to her this is the best easy way and I
call it digzitsue which is your marshal art technique to actually pickup and I am gonna
actually lead this forum for any question so we will have another 10 minutes before
our presenter kicks me off, okay so thanks Nithy for giving a comprehensive view of email
marketing and giving them blits and piece of all the element involved doing anything
related in email marketing so before I there are couple of question that we already so
guys now if you have any questions you can just mentioned in the question section some
of you are actually gather the recording of this session would be available for you, yes
the recording would be available we will send you an email within next couple of days, so
the first question that I have is you know as Digital Vidya we have been sending out
various kinds of emails who are obtain email data bases which includes newsletters webinars
invites are sales oriented emailers and other stuff so one thing that we have noticed is
that when we start new kind of an email performance is very good but over a period of time the
performance comes down so is this some kind of study being done on what frequency one
should changed the email format or like anything that you want to suggest us in this regard,
Kapil is that question for me? yes the question is for you, you did not get my question, all
right looking at this question, the question is that so you know when we use in new email
format right the performance is very good but over a period of time it comes down and
it comes down significantly so do you have any experience and study been done in this
regarding at what frequency one should think of changing the email format or template?
all right so what happens is how I understand the question is before you trigger my knowledge
based I love to understand my question right so here is what i understand so I am trying
to use different emails is really good and then over a period of time it’s dropped down
okay here is what my understanding and my experience when you are picking up an email
address or registering a different domain you probably picking up the different IP address
and the whole responsibility is the guy who’s hosting it who is giving to that particular
IP address and if that IP address is a brand new 2000 per campaign will go very well and
you figure out then the campaign is going well on the 1000 rackets you pick up a million
racket or 50000 racket and roll out the campaign and there is huge hard bounces on that particular
campaign immediately the ISP’s the spam houses and along with your provider you will get
to know the spam and there you go automatically you are takes a week and see response of the
talks about in details okay because it’s important you to see and we believing seeing believing
I work like that so let’s see it, got it so I mean definitely if something that is that
is reputation of the server and the IP address we will definitely take that out, that is
correct here is the slide which says that you have new IP address and there is absolutely
no campaign that you rolled out you are perfect you good and you are reputation is neutral
the magnitude start firing out campaigns like this you turn red which is melishious and
after that your drop out happens quickly and how many ISP are actually turn their system
on I am gonna get you that slide as well just a minute here is your service providers these
people are on the break which means they changing quickly and while they upgrade you will have
to upgrade as well so all business and more in the one day training programs join us you
will learn more, got it definitely giving these arrangement to joining, okay so there
are couple of more questions one is ask by Devujeet, devujeet is saying that you know
the recently gmail has added some new features which is like they categorize emails into
different category primary social and promotion, do you think that’s going to impact the way
we think about email marketing campaign what are your takes on that, all right that nice
thing doesn’t exist in 2013 and what we are going to see on 2017 doesn’t make sense in
2030 will be looking at how I can leverage till the search engine are not updated and
how can use the marketing right away and in about years time of four years time down the
line I figure the new again because my strategy will depend on the kind of changes that the
mediums are doing and I will accordingly adopt my self to wrap and fly because I would not wait for anybody else to control me but
I would carry my all whether all right over to you Kapil, got it so lot of you are also asking
us to suggest what the exact way email id is extracted see the idea was this is the
whole concept where in you can use some search engine to extract out the data that is available
on LinkedIn to do search and how to really create various search queries is actually
not possible to cover in the one hour session and you will need to talk about various stuff
before you really get that correctly and that’s the reason I personally suggest you to come
and attend the program you would probably get it right so we launching it to Mumbai
right now but very soon they would be in online session and the session daily and parallel
as well so those of you looking at the different location will have a different opportunity
to attend that so I am not taking good question regarding the extraction process of via email
id which is been ask by some of you
okay let me see if there are okay so there is a question is ask by Sharmi, she is saying
what happens when you want to launch a product and you do not have a data base how can you
reach out to data base of new people so I mean we have been talking about deliverbiity
and related aspects in existing email list and in a way Nithy has touched upon what are
the ways, you can extract out new email id through search engine so Nithy is there like
existing some kind of other ways or if you want to elaborate on this on like someone
planning to launch a new product and they do not have database how should they strategies
the whole plan, Sharmi that’s a long process and I will have to sit down with you guys
to actually understand what is strategy are to take these problem and
what is the kind of target marketing you looking at, so there are few more question that has
been asked one is the question by Anmol he wants to know more about spamming and so if
you can elaborate little more on that regard to them, all right okay Anmol you said spamming
okay now define spam on me anything is not relevant anything is done without the permission
is probably spamming now let’s took at how the lost define this now take a look what
does a camps clearly clearly state, camps stats very clearly that it is okay to actually
pick up email address of any individual whether with permission or without permission to express
the interest for sure them to promotes which that you have marketing copy that you have
and you can rolled out the campaign and to a person who working in a corporate but for
personal email address you probably want to avoid that you could use the social media
campaign if you establish a greater brand then the value is really seeing by other they
tends to share that and while they sharing they hit the like button while they hit the
like button they are actually sharing every information and in an email it is called subscribe
in a social media campaign it is called the like so when I hit the like button I am actually
giving away all my details including how these likes dislikes and the latest news, post that
I am doing everything is right there with you if you are using social media platform
for that particular activity but if I am talking to corporation it is okay to actually rolled
out the campaign to him and express my interest and saying this is what this is and that’s
what the spam loss is and here is another example when zoom info was filed against another
consumer working a corporation saying that zoom info make the data available for public
to download the coats worth it was that it is okay to share a commercial email address
with any promotional marketer and we known or we announced about the particular products,
make sure you have email address, make sure that you have the subject lines right from
this, make sure that the unsubscribe button are visible, make sure that there is phone
number to reach out to, make sure that reply button is there and all of these activities
if you get the norms right, if you have the corporate email address it is okay to right
and India you don’t have Loy as yet so which means you can really talk to anyone in India
right now and corporate email address and express your address, you don’t like it click
out of the list so the ISP is also clear with your activity, got it I think that’s the comprehensive
an answer Anmol I hope you got your answer now. So guys it’s 4 o’ 2 already and it’s
time we should close the session now so really want to thank all you for attending today’s
session and those of you saying yes to Digital Vidya training particular we are launching
an email marketing program Mumbai soon so someone from our team will coordinate with
you shortly and will take further details from you, so thanks a lot everyone, thanks
Nithy for taking up time and talking us through the whole community of email marketing, thank
you very much Kapil, Thank you very audience and you have been really great all the question
us really really great and I was happy sharing knowledge across.

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