Email Marketing Tips – 6 Quick Tips for Success

Email Marketing Tips – 6 Quick Tips for Success


– I’m gonna share six email marketing tips and best practices for when to send email and a few more golden nuggets. Check it out. (upbeat music) Hi, I’m JB with Marketing 360, and we help small businesses
grow with our marketing and design, talent and technology through our number one marketing
platform, marketing 360. We call marketing and
design, MAD, and we love MAD. And hopefully these videos will help you fall in love with MAD too. So make sure to follow us
to learn tips, tricks, and strategies to grow your
business and fuel your brand. So email marketing can be
highly effective or highly ineffective depending on how you execute. So lets talk about some tips
about how you can execute excellently so you can crush
it with your campaigns. Tip one, and this is
important for anything, but always start with value. Make sure you’re
delivering value with every email that you send. The recipient should see
value in these emails because if they don’t,
what’s going to happen is, is they’re going to
unsubscribe or worse yet, they’re going to mark it as spam. So make sure that every
email delivers some kind of value to that user and they
should also know who you are. If they get an email and
they don’t know necessarily who it’s from, they’re probably
going to unsubscribe or hit spam, and you want to avoid that. So they should know who you are and they should see value in every email. If you start there, you’re
always going to find success. Tip two is to keep it short and sweet. Keep it simple. A lot of people are looking at
their emails on their phones, so make sure the email
looks good on the phone. What we recommend is a nice
hero banner with your main call to action and then just little
blurps in the email with headlines that link to more information, link to your website, link
to your landing pages, to your social sites, that kind of thing. But keep it brief in the email. You shouldn’t really have
more than probably 100 words worth of content. So stick to the wow lines, we
call it, throughout the email. And start it off with a
real nice hero image design that catches your eye
and make sure that its mobile friendly so that
that can shrink down on the mobile phones, still be
readable and look good. Tip three is to think
about your subject line. Subject line is what people see initially. This is really what’s going to entice them to open the email or not. So make sure that it’s
a catchy subject line. And also keep it short. You want to keep it from
30 to 50 characters or so. And the reason being, is
because on mobile phones, where most people are
checking their email, that’s about all the real
estate that you have. More than that, it kind of
truncates the subject line so they can’t read the rest of it. So put the meat of your
subject line in that first 30 to 50 characters and
have it catchy so that they’re enticed to actually open the email and see what you’ve got. Tip number four is the best days to send. The best day, studies show, is Tuesday. The second best day is Thursday. And the third best day is Wednesday. So I think we have a theme going here, it’s the middle of the week. Tuesday, Wednesday or Thursday
are the best days to send where people open the emails
and engage at the highest rate. Tip number five, depending
on your audience, there’s better times to send. And so think about this, if
you serve a B2B audience, the best time to send is actually six a.m. By sending it at six a.m.
it’s the top of their inbox when they show up to work
so that helps your email be a little bit more effective. If you’re sending to a
general consumer audience, you’re going to probably have
better effects at ten a.m. Ten a.m. is what studies
show is most effective. If its a younger demographic, or a demographic that’s more
engaged in the evening times, 8 p.m. is the best time to send it. So sending at those times
may show that you have better analysis and better
data, better open rates and better engagement, so give it a shot. Tip number six, last tip,
is just to always analyze the data and make optimizations
and changes based on that. Every time you send a
campaign, look at the data, what percentage opened it,
how did they interact with it, was there high rates of unsubscribers, which time did you send it,
which day did you send it. Test different things,
try different things. After the course of sending many emails, you will really dial in,
really the best day for you, the best time for you, and
some of the best subject lines and email content that
drive the best results. So always look at the data. You can’t make changes unless
you know what changes to make. And the data tells you
that so check it out. Thanks for watching. Hopefully this video was helpful with your email marketing techniques and strategies. Maybe you can implement
a few of these things or test a few of these
things to get better email marketing results. If you liked the video, like it, share it. Leave a comment if you have
additional tips about email marketing you’d like to
share with the community. And follow us for more content
like this in the future. Thanks guys. (upbeat music)

3 comments

Leave a Reply

Your email address will not be published. Required fields are marked *