Email Marketing Tips for Todays Business

Email Marketing Tips for Todays Business


5 Essential Email Marketing Tips for Today’s
Businesses You might be forgiven for thinking that email
marketing no longer has a place among the newer online marketing techniques such as
search and social media. The truth however is that a carefully planned and engaging email
marketing strategy remains one of the most effective ways to develop new and repeat business. So how can you use email to improve lead generation
and customer retention? 1. List Segmentation Using appropriate incentives to qualify, build
and then segment your email list will ensure the each message is targeted at the most receptive
audience. When it comes to increasing email conversions, the relevancy of your message
is key. 2. Share-Worthy Content With your list segment you’re now ready to
prepare content that appeals to your customers. Creating a library of articles, white papers,
reviews and targeted promotions will enable you to publish content that gets read and
shared. 3. Less is More The days of subscribers reading through long
newsletters and gone. Keeping your email message short and to the point using headlines, subheadings
and images is more in line with the way readers scan online content. 4. Integrate with Social There are a number of things you can do to
integrate your email and social marketing. Done well, email and social complement each
other in order to increase subscribers, grow fans and encourage content sharing. 5 Make it Mobile Preparing your emails for mobile viewing is
now vital due to the number of people accessing their emails from a smartphone. Designing
for mobile means your messages need to be more focused and responsive. In conclusion, some of your contacts may take
a little more nurturing than others but at the end of the day the stronger your relationship
with your email database the more valuable it becomes to your business. If you’d like help improving your email marketing
get in touch.

Leave a Reply

Your email address will not be published. Required fields are marked *