Facebook has recently set a record for the largest 1-day loss that US Stock Market has ever seen. Hey, this is Chia from Brand24! Welcome to the #SocialRecap, our rundown of the latest highlights from social media and digital marketing news. So, this week’s recap sees a growing trend in more high-tech developments among tools and strategies in social media along with more technical digital updates to products themselves. Starting with Google Home. So, Google Home is now letting you schedule routines ahead of time. Earlier this year, Google Assistant rolled out multi-step routines which let you combine multiple actions with one command. So, you can have Google Home dim the lights, adjust the thermostat and put on some music by giving a single command like: “Google, relax!”. Now users can program a multi-step routine well in advance with a new Time & Day settings in Google Home. So, you can have the lights dimmed, temperature adjusted and music playing every night at 8, automatically. And BMW is bringing voice search to its vehicles with Amazon’s Alexa voice assistant. It’s no secret that voice-activated digital assistants have been on their agenda for a while. But it’s finally up and running. And the integration will be available in all BMW vehicles produced after March this year, that are running the new 7.0 Operating System. So, Alexa’s integration with BMW goes beyond providing audio responses. When you make a request and Alexa finds new graphs, charts or other kind of visual information related to your topic, you’ll see all this on display in the screen in the center console inside the car. So, it’s a little more advanced than the Echo Dot, let’s say. Plus BMW has made sure that they maintain control over the framework by inserting themselves as a middleman between drivers and Alexa. This basically means that when you make a voice request you’re talking to BMW servers first. Then, they patch you over to Alexa. This additional step is something that could result in a slight lag between your request and getting an answer. But so far testers haven’t reported a significant delay. And it’s a really clever way to keep a door open for collaboration with other tech companies like, let’s say, Microsoft. And it looks like LinkedIn is giving their app a more high-tech makeover as well. They recently added QR codes to make your user profile easier to find. A translation button that supports over 60 different languages in your feed and they’ve now just rolled out voice messaging. So user can record and send voice messages up to 1min long on the app. This is currently being rolled out to both Android and iOS users on LinkedIn. Those on desktop in the mean time will still be able to receive and listen to voice messages. And now, Domino’s is arguably more tech friendly than most pizza chains, being one of the first to let hungry people order pizza through a voice recognition app, or by Tweeting a “pizza” emoji on Twitter, and even order pizza just by launching an app without having to click on any buttons. Well, their innovative streak continues and now they become the first chain to let people order pizza via Augmented Reality. Yeah, they’re the first pizza chain to let people order pizza using Snapchat’s AR lenses. Snap users can play with a filter and use it on their faces to see themselves wearing a pair of sunglasses with pizza in the reflection. But flip the camera over and a floating pizza box will appear on screen in their surroundings. And then they can order a pizza directly from Snapchat. So, going high-tech doesn’t come cheap though. There is a 500 000 dollar flat rate to advertise on Snapchat’s AR Lens. Snap estimates that brands can reach between or up to 20 million users and get 40-60 million impressions via AR. This puts CPM (or Cost Per Thousand Impressions) on the pricer side. So it’s not for every company. But for those with deep pockets it’s definitely a way to stand out and increase brand awareness, customer engagement and customer retention rates in a unique and interactive way that’s pretty memorable. And now for some less high-tech news: Facebook has recently set a record for the largest 1-day loss that US Stock Market has ever seen. Just one day after posting less than optimal quarterly results, Facebook stock plummeted by roughly 120 billion dollars. So, in less than 24 hours they went from having a market capital of nearly 630 billion down to 510 billion – that’s roughly a 19% decrease. No other company has ever lost this much in just the course of a day in the entire history of US Stock Market. Unfortunate but kind of impressive. Facebook ‘s enormous loss occurred the day after they issued their quarterly report revealing that they had not reached their expectations for revenue and that their numbers for Global Daily active users were also on a decline. Not only did this loss set a record in US Stock Market, it also was the worst decline in terms of percentage ever experienced in Facebook’s own history. And just a few days after this financial fiasco with Facebook, Twitter also experienced a 20% drop in market value. Very similar to Facebook’s loss in terms of percentage, though not in real numbers. This came after Twitter released their own quarterly report which was both disappointing and outstanding. The disappointing part is reflected in growth in monthly active users or lack thereof. Twitter lost about 1 million monthly users in a 2 quarter of this year. Global users pretty much stayed consistent but US users dropped from 69 down to 68 million. The contradictory outstanding part of the report is seen in their profits. Despite losing a decent amount of monthly active users in the US market, they also experienced an all time quarterly high, profit wise. So, Twitter’s net income reached about 1 million dollars with a 24% Year-on-Year increase of about 710 million. Even though figures for monthly and daily active user are key indicators of growth, it’s important to remember that roughly 50% of Twitter’s revenue from quarter 1 of last year came solely from video ads. And that video views in general on the platform doubled in just one year. And some important business news from Slack. Just a few days ago, Slack announced that it has acquired HipChat from enterprise software giant Atlassian. HipChat is, or was, one of Slack’s biggest competitors in a world of workplace chat solutions. It will be available until February and then users will be migrated over to Slack. The same goes for Stride, a similar product also from Atlassian. Since Slack only purchased the intellectual property behind HipChat and Stride, it’s more of a partnership between Slack and Atlassian. One that opens doors to future integrations together. So, the timing of this merger may proved to be crucial. Especially with big players, like Microsoft giving Slack a run for its money in corporate chat space. Teams is Microsoft’s answer to Slack and it’s immediately available to more than a 130 million Office Cloud subscribers. There’s even a free version to attract new users. Currently Microsoft reports 200 thousand organizations using Teams while Slack reports 500 thousands organizations using their services. And that’s it for episode 15. Don’t miss out on the latest updates in social media and beyond. Subscribe to the #SocialRecap and keep up with important changes in a world of social media and digital marketing. Thanks for tuning in and I’ll see you next time. Bye!