FOOD PHOTOGRAPHY TIPS AND TRICKS | Restaurant Social Media Marketing Part 2

FOOD PHOTOGRAPHY TIPS AND TRICKS | Restaurant Social Media Marketing Part 2

Social media marketing can be one of the
most overwhelming tasks for our new restaurant bakery or any other type of
food business. This is part 2 of my restaurant or baking marketing series. Don’t worry
though, you don’t need to see the first one for this all to make sense to you but I
would recommend going back and watching it after this video. I will link it down
in the description box below so you guys can easily find it. This video is gonna
focus on getting your initial photos when you first launch your food business
restaurant social media account and if you have already launched a social media
account for your home food business restaurant whatever it is, then this
video will help you improve your food photography skills to make sure you get
the most out of marketing it! For any of you guys who are new to the channel, I am Cass and we have a
business called Cookie Munchers which has one location cookie shop in New
Jersey and a second location opening up here in Tampa. We are completely new to
the area. No one here really knows us yet so launching our social media pages is
very very important to get the word out about us existing here. The goal for
today is to get all the pictures that we need to launch our social media accounts
for our example location cuz those accounts will be different because
they’re gonna be marketed to a completely different city so we’re
starting them from completely scratch with zero followers on them. So we are
launching this a bit late, our social media pages. In general, you should launch
them way earlier than we are launching these. I would recommend launching at
least three months in advance but since we have been so so busy also working on
the first location and everything else, we kind of pushed this off until three
to five weeks before of our opening which is right now but better late than
never! And I’m sure if we do a really awesome job that it’s gonna blow it out
the park anyway and we will get a lot of followers hopefully don’t hold me to
that. We’ll see how it all goes. So what I’m gonna do now is I am going to make a
fake ice cream. I just learned about this like a little while back. This is
actually my first time trying to actually implement doing this whole fake
ice cream thing. The reason I’m doing it is because when you take food
photography photos, you have to be able to get your shot very fast if you’re
using real ice cream or you completely lose your shot. I would highly recommend
looking up the tips and tricks first online literally just type in “taking
pictures of salad tips and tricks” so some common tricks that people do is
for example to take a bowl like a small bowl though not like this
and they’ll put it upside down on a plate and then put the pasta above it so
that the inside of the pasta raises up higher than the outside of the pasta
which makes it look way better when you’re taking pasta photos. Another thing
that I will actually be doing today and you will see an implementation is using
a blowtorch. I’m using it for the chocolate on the cookies and cakes
look more melty and shiny and gooey. People also use it for hamburgers to
brown the edges. Another big one which is super weird is using motor oil as syrup.
So a lot of the syrups don’t look that appetizing in photos but motor oil
looks way more appetizing. Other people use spray deodorant on grapes and things
like that to give them that frosty look that makes them look really nice in
photos. The last one I’ll tell you guys is people do hair spray on cakes to make
them look less dry and more scrumptious to eat.So those are just a few of them
but there are plenty more tips and tricks like that if you just do a search
on whatever it is that you’re trying to sell. Alright so let’s start making
some fake ice cream! It’s fake ice cream time. Oh my god guys! This looks just like ice cream but instead
it’s like moldable like play-doh! powdered sugar, corn syrup, and shortening
and it made fake ice cream! The cookies are also out of the oven now and they’re
looking good! So I got this set up right here with a
white backdrop and everything. This honestly would look better outside if it
was daylight because I would have a nice green background and like natural. I’m
just going to get what I can for now and then get more photos tomorrow actually
outside as well. Yeah I just realized that I actually wanted to pop on top of this
photo. I don’t wanna just do vanilla ice cream on to pop on the background so I’m
gonna actually turn that into mint chocolate chip ice cream and we’ll put
on this cookie and get some photos. I got scoop of the ice cream – a huge
gigantic scoop up the ice cream and some green food dye. So let’s see if this
works. so we got some good pictures of the ice cream and everything like this
now I want to try to take some with some whipped cream on top because now we
have whipped cream as a topping but that being said I’m not gonna use some real whip
cream of course. Another photo trick! We’ll swap out whipped cream with shaving
cream. I will try this now on here and see how it holds up! Let’s try it! That looks less like thick of lines than whip cream so I don’t know if I should try to like blur them together with my hands or that’s gonna make it worse? You saw that I had like a spatula thing
in the background. Just make sure the object you’re taking a picture of is
the focus of the photo and the other stuff is just complimenting it in the
background, not the main focus. Make sure you have props that represent
your brand. So if your brand is pink ,make sure that you have some pink spoons or
pink whisks, things like that to put in the background. For me, I had that blue
spatula, I also have blue straws. It works really well when I’m advertising milk. I
have a blue ruler when I’m showing back-to-school stuff. So try to
find things that fit your brand. Cookie Munchers is more light and fun and happy
so we keep everything kind of bright in our photos. If you have any questions
about that, just ask me in the comments below. Also if you guys don’t have a
fancy camera, that’s totally okay. There are so many huge Instagram pages and
just company pages in general that were built off iPhones or just your phone
cameras. Don’t feel discouraged if that’s the case. They also have now
lenses that can stick on your cameras to give you different looks like blur
backgrounds and other things. Alright guys so now we’re gonna edit those
photos, see how they came out. I am putting these photos in Lightroom. I
showed this in a past video so I’m not going to go fully into it. I already
actually came up with how I’m going to fix this so BAM! I also did the same with
this guy, more bright and vibrant this way. If you guys don’t have access to
Lightroom or don’t want to pay for it or don’t have a laptop, there are phone
editing software’s that are also great. If you’re curious what it is, ask
me in the comments below and I will respond cause I don’t have my phone on me
right now. So just one more thing I need to do before the end of this vlog
because I’ve been dying to do it the entire time and I might totally totally
regret it but I’m going to do it anyway. I’m gonna try the ice cream! Shortening, corn syrup, and I forgot the last ingredient shortening, corn syrup, .. powdered sugar! Okay so this is probably gonna be disgusting but I have to do it I can’t I can’t but looking at
this the whole time and not do it. I don’t know how to feel about this. Yeah I think I kind of
like it and kinda hate it at the same time. It tastes like sugar mixed with
shortening. That’s a hundred percent what this tastes like. Okay I kind of like
it. If you guys want to know. Don’t try this at home but if you do try it at home,
you’ll understand what I mean. Alright guys, I hope you had an awesome day with us! Remember this channel is now all about business, it’s also about having fun! So leave your commens below and let us know what you think of the journey! If you’re not part of the munch fam already, what are you doing? Hit that
subscribe button below and hit that bell to get notified every single time that we post.
Make sure you dream big today guys and make sure that you are fearless and not
letting things scare you and making your dreams come true! So you guys are all
awesome! Thank you so much for being a part of this journey with us. It makes me
so so happy to have you guys here. Let me know if this video is helpful to you
guys in the comments down below and if there’s anything else that
you guys want to see in terms of marketing, I do believe I’m gonna make
another series and some more stuff going into marketing because it’s a huge part
of getting the second location up and running. If you didn’t watch part one of
this video, make sure you go back and watch it. I linked it in description
below. Dive a thumbs up if you guys liked this
video and we’ll see you guys next time on Cass and Bran! Munch out! OH NO! Check it out guys! I was gonna
actually start making the fudge and have all the cookies ready for this video and
I exploded the fudge all over the kitchen and over boiled in like half a
second. Ah so much mess!


  1. Hi Cass.

    New sub from spain here. Your so amanzing, allways whit a big smile on you face and love it.

    Found your channel these days because me and my wife sell cookies in our own house (near 2 years) and it is going very well. We have thinking it alot about open a little cookie store and want to do the next move to make this happening. Your channel is so helpfull whit all the tips, and you inspire us two to know that this could be possible.

    Thank you a lot, you do an amazing work, crongatulations whit your bussiness successful.

    P.d. Sorry for my poor english, i do my best hehe.

  2. I love your content! It's super awesome you started a channel where you're showing how you're growing your business. I think this type of thing where you send your viewers on a journey helps them connect more with your business as a whole. Because they feel like they've been with you since the beginning!

  3. Thank you so much for this video, we always have problems with our whip cream melting before we can capture the right photos for our Facebook and instagram. I always enjoy watching your channel even though I am old enough to be your mom. I am in business since 2015, but I always learn something new with your content. Keep it up!

  4. πŸ™‹ and πŸŽŠπŸŽŠπŸŽ‰πŸŽ‰ for 3k sub you deserve it and more. 😍😍😍😘😘😘 Thanks you for taking use with you in your journey and honestly it is great, awesome ……. to be with you

  5. My name is Jonathan Trauner. I am twenty four years old. I was originally born in the Upper West Side of Manhattan New York City almost twenty five years ago. In my early childhood, I had taken occupational speech therapy classes and succeeded to overcome adversity, even as I had been doubted. My New York and Jerusalem Jewish Israeli families never gave up on me, and I am eternally loving and grateful to the supportive and loving families I have today in Miami and Jerusalem. I love the play Dear Evan Hansen beyond words (and I live Evan's journey daily through my own struggles); I love the Dear Evan Hansen soundtrack so much (which I listen to daily from my three year plus Israeli citizenship hometown of Jerusalem Israel). I love the song Waving Through A Window, the amazing Mr. Lin Manuel Miranda's Hamilton, Greta Gerwig's film Lady Bird, Patty Jenkin's film Wonder Woman, Brooklyn, The Film Rudy, The Film Secretariat, We Are Marshall, Three Billboards Outside Ebbing Missouri, The Battle of the Sexes directed by Ms. Valerie Faris, La La Land, Beauty and the Beast, Newsies, the motion picture film production industry, cinema, the performing arts, theater, poetry writing, drama, film directing, and watching film. I am originally from White Plains New York where I had lived for fourteen years, and from 2008-2016 I lived in South Miami Florida. While growing up in White Plains New York, I earned my second degree black belt in Tae Kwon Do Martial Arts by breaking a karate board on fire when I was ten years old. During my black belt training, I had overcome falls I had sustained while hiking the Hudson River Valley's Bear Mountain State Park in Upstate New York as a ten year old, since, I had hiked in the middle of ice and snow. No matter how many times I fell on ice, and no matter how much pain I had faced after I broke my fire board, I always let my heart and my soul, affirm to myself, although I am just one person, my voice may someday inspire the world beyond measure; I know that one day, through my eternal kindness spreading and love and gratitude and compassion spreading heart, I will inspire my heroes and I will meet my heroes one day. In my past hometowns of New York and Miami, and in my current home of Jerusalem Israel, I regularly overcome my social challenges and adversity challenges associated with my mild High Functioning Aspergers Autism syndrome and with anxiety (which I still go through on a day to day basis in Jerusalem); I never let the challenges associated with my High Functioning Aspergers Autism syndrome and my daily anxiety, prevent me from working toward my achieving my impossible dream of winning an Oscar Academy Award; We are all beautiful and loving just the way that we are. In 2007, I volunteered for the JCC of Mid Westchester as a Jewish Education teacher and Pre-K Kindergarten Teacher. Throughout all of my late childhood and part of my teen years, I had served as a Camp Counselor in Training on the Westchester New York High School campus of Westchester Hebrew High School, once known as a Jewish summer camp called Westchester Summer Day. After I endured bullying as a child, in Elementary and Middle School, because I was socially awkward, I moved to Miami in 2008; From 2008-2012, I graduated from my Jewish Yeshiva High School Academy The RASG Hebrew Academy of North Miami Beach Florida. In May 2016, I became an Hillel Alum of Baltimore Maryland's Goucher College; my alma mater; At Goucher College, I earned my degree of Bachelor of Arts in History. In late May 2016, following my graduation from Goucher College, Mr. Platt, and my being active with Jewish life at Goucher Hillel, I had screened the fabulous and inspirational Ms. Saoirse Ronan's film Brooklyn in my own personal life; My heroes continue to inspire my Oscar Academy Award Winning journey and my loving and kindness and gratitude giving leadership beyond words; I will forever be indebted with gratitude to how much my life heroes have inspired by loving human self. At the same moment, my JFK to Tel Aviv Israeli immigration flight crossed over the Atlantic Ocean, New York's Ellis Island, and New York's Battery Park, I had reached Tel Aviv Israel, and launched my Aliyah Israeli citizen journey; From Brooklyn, I learned that home is truly where your heart is. My mother by birth, had been Jewish her whole life, and lived in Jerusalem for thirty five years (while she worked as a Jerusalem Israeli music entertainment radio program analyst); She married my New Rochelle and White Plains raised father Keith Trauner, in Jerusalem Israel and my mother later immigrated from Jerusalem to Manhattan New York City in the early 1990s, decades after my mother's late Mosul Baghdad Iraq born and Jerusalem Israel residing real mother and Jewish mother Salima Chai immigrated to Jerusalem from Iraq and gave birth to my Jewish mother in the 1950s. From June through November of 2016, I did a MASA Israel program, where I worked as a landscape photography archives curator at the Israel Museum of Jerusalem for six months. Leading up to the Israel Museum, I interned at the Hebrew University's Central Archives of Jewish History's photography department of the National Library of Jerusalem, for one month, where I cataloged Russian Israeli immigration records, volunteered as a humanitarian aid relief soldier in Beer Sheba Israel in the Negev Desert region of Israel for Volunteers for Israel Sar El New York, and volunteered on one of Jerusalem's oldest archaeology sites. From January to July 2018, I trained to work for Mobileye Intel's QA Computer Algorithm Data Repair Department, and in July 2018, even in spite of my battles with Aspergers Autism and anxiety, I have been working for Mobileye Intel's QA Department for more than a half year (which is a career), that I love every single day. The greatest and most beautiful and loving stories and motivational stories of all time are authored on the motion picture cinema film screen. The written word can be powerful and beautiful – but films transport us to another place in a way that even the most evocative words never can. Saoirse Ronan. Everybody is always in the middle of their own opera. Greta Gerwig. The whole point of being alive is to evolve into the complete person you were intended to be. Oprah Winfrey. You alone are enough. Oprah Winfrey. I live my life with love. I live my life with compassion. I live my life hoping the best for absolutely everyone, no matter how they feel about me. And when you live that way, it's amazing how beautiful every day can be. – Anne Hathaway. Anyone who's making a huge impact or speaking out about what they believe in or who's brave enough to be themselves is a superhero to me. Emma Stone. β€œSo let the sun come streaming in, cause you will reach up and you will rise again…lift your head and look around, you will be found.” – Ben Platt, You Will Be Found, Dear Evan Hansen. I am a big believer in accepting yourself the way you are and not really worrying about it. Jennifer Lawrence. Everyday has the potential to be the greatest day of your life. Lin-Manuel Miranda. I truly, truly believe that beauty is something that comes from within. Emma Watson. β€œLove and generosity and affection. We need all those things more than ever today.” Gal Gadot.

  6. You made that ice cream look so realistic! I was wondering if you might accidentally eat it, but I should have known you'd be adventurous and just try it!

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