For Alum, BSB Means Broadway Show Business

For Alum, BSB Means Broadway Show Business


Today we’re loading in the
set of Disney’s The Lion King. I’ve put together marketing
plans for a majority of the Broadway shows. I buy the advertising,
the promotions this year for La Cage Aux Folles, Disney’s
The Lion King, American Idiot: The Musical, which will
be here in February, and then also Mama Mia in April. It’s such a gift to be
able to work with shows that you know are usually just
in London and in New York City. And I get to work with them
in the market that I know, the place where I grew up,
where I came to see shows. When I first got to Carlson,
I kind of had a little bit of a life crisis, actually. I felt like I had to make a
decision between what I loved, which was arts and theater,
and going to business school. And fall of my sophomore year,
I had a sit-down conversation with my advisor, Brooke Sawyer,
and she said to me, ‘Well, why don’t you just
do what you love?’ And the light bulb
really went on. I was able to see that
I could do marketing, or what I was learning in
business school, with the arts. I would tell people
just not to be scared of chasing after their drams. Don’t ever think that what
you love, you can’t do for the rest of your life. Because I didn’t think
that I was going to be able to do musical theater
the rest of my life, and now I get to
do it every day.

One comment

  1. Loved hearing this success story! I have aspirations very similar to Anna's. I'm also a marketing major who loves theater and music. I hope to incorporate them in a similar way that Anna has been able to!

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