Free Content vs. Paid Content (Giving TOO MUCH away?)

Free Content vs. Paid Content (Giving TOO MUCH away?)


What is up everyone. Welcome back to my channel. Now, if you’re a content creator or a business
owner who just so happens to create content, I have a feeling when it comes to showing
up on social media, you’ve probably wondered the following things. Am I giving too much away and if I give all
this stuff away for free, then who will actually pay for my services and my products? Trust me, I’ve been there. That’s why in today’s video I’m really going
to break down the key differences between free content and paid content. So if you want to have a peace of mind on
this topic and you don’t want to stress anymore on whether or not you’re doing the right thing,
then keep on watching. Now when it comes to being a content creator,
especially a content creator who just so happens to sell products or services, the line between
giving away too much and giving away not enough is really blurred because on one hand you
do want to give away really great free content in order to build know, like and trust with
your audience. But on the other hand, you’re running a business
and not necessarily a charity. You don’t want to be giving free handouts
to every single person to the point where you’re not even running a business anymore
and making a profit. With that being said, here’s one thing that
I want you to know and that is the more generous you are with your content, the more leads
you’ll actually attract back into your business. Yes, you heard me right? I am telling you to give it all away. Even for me, I grew my youtube channel from
zero to 85,000 subscribers in less than a year because I give a lot of generous content
away and even my own subscribers and viewers would agree with me and because I give away
some of my best tips. I’ve even had some of my videos go viral,
but why exactly do I do this? Why am I willing to give away some of my best
content pieces? Well, the reason why is because the internet
is a very vast place and especially on social media. We start to hear the same information over
and over again to the point where it’s basically public knowledge on how to do certain things. That’s why I like to put my best foot forward
when it comes to free content creation and really tried to make my content pieces super
unique and hard to find anywhere else because that’s going to accelerate my authority as
an expert in that space, but it’s also going to help me accelerate the fact that I’m growing
a very loyal fan base of people who think that my content is super unique. Not only this, when you choose not to cheap
out on your free content, you’re going to find that people will ask themselves, oh my
goodness, if your free content is this good, I can’t imagine what your paid content is
like and this is the exact same thing that I hear my clients and my students telling
me when I asked them why they decided to invest in my paid services. In addition to that, I want you to remember
one thing and that is your free content is the very first impression that someone is
going to have a view and the person who stumbling on your social media for the very first time,
depending on how they like your free content, that’s going to determine whether or not they
want to take the next step with you and hiring you to be their coach in hiring you to do
whatever service that you offer. However, your free content needs to be able
to build that trust in the first place. Now at this point in the video, you’re probably
thinking to yourself, oh my goodness, so you’re telling me to give it all away? Okay, so what exactly am I going to sell them? What exactly will be my paid content and I
want you to know that the differences between free paid content, one of the key things is
that people will always pay for structure, convenience, and personalization. Because here’s the thing. If you want to get rich, if you want to make
money online, if you want to learn how to start a business, if you want to learn how
to be healthy, if you want to learn how to be beautiful, all these different things,
all the information is technically accessible online. If you search far and wide, look at forums,
look at all the youtube channels, look at all the podcasts, look at all the blog posts. I guarantee you’ll probably find the answer
and you’ll also be able to take yourself from point a to point z for free with all the content
that’s available online anyways, but the problem is that when you go that route, there’s really
no one telling you what step comes first, what’s the sequence, what should you prioritize? All of that, and because no one is giving
you that information, 99% of you watching this video will still remain lost and with
the overwhelming amount of information that is online with very little instruction on
how to exactly use this information, a lot of people will be willing to pay for convenience. They’re willing to pay for a mentor, of course,
instructor, someone to actually break it down for them step by step, tell them what comes
first and even potentially give them that personalization, answer any specific questions
that they have as well. This is something that free content we’ll
never be able to reproduce. Not only this, keep in mind within your paid
content, you’re going to be able to gift that client, that student or whoever’s paying to
access that content, the amount of time that it takes to really flush things out in detail,
giving them the step by step process, the sequence, the personalization, all of that. Let me give you an example. I would say that my youtube channel is jam
packed with valuable information that I also give my paying clients and my students. However, I’m not flushing it out as much out
of my youtube channel as I do in my pay program. Let’s take this video for example. It is a video where I teach you how to identify
your niche. This video is less than 10 minutes long. However, when you go into boss Graham Academy,
if you are a student of mine, finding a niche alone and the process that takes to go from
point a to point Z is at least three hours of paid content and the reason for this is
because I literally breaking it down step by step and not leaving any stone unturned. Not only this, when it comes to free content,
the one thing that you need to realize is that there is no a personalization. That’s why even in my own youtube videos,
as much as I’m giving a lot of free value, I’m still always going to end up with a handful
of comments from you guys asking me questions one on one. Personalization is something that people must
pay for if they want you in the corner to be their consultant, what you in the corner
to be their coach and have a full assessment that’s totally personalized to them. Most people will have to access your premium
offerings in order to access this. Like I mentioned in this video right here
where I talk about how to set boundaries on social media. I make it very clear that the personalized
advice that I give is only reserved to my students and my clients within the programs
that they’ve invested in and for anyone else who is asking a specific question tailored
to their business and they haven’t invested in my premium offerings, then they’re going
to need to wait for my free content to come out on either my youtube channel, my Instagram,
or my free Facebook group. Now at this point in the video, you would’ve
learned that number one, it is actually quite important to produce really great valuable
content for free to your audience online to benefit your audience obviously, but also
your business. And number two, you would have now known the
main differences between free and paid with paid. You’re giving people the sequence, you’re
giving people the convenience, you’re giving people the customization because at the end
of the day, what you need to realize with your pay content, you are saving that person
so much time of them trying to do at the DIY route. And trying to watch every single youtube video
trying to watch every single podcast episode trying to read every single blog post. It’s just not efficient and that’s why there
will always be people paying for your paid content. However, a handful of you at this point might
be wondering one thing and that is okay, but if I give my juicy as pieces of content for
free online than how do I avoid the copycats? How do I avoid having someone steal my content
and turn it into their own pay content and benefit from the lessons that I’ve taught
for free online? How do I avoid this? Well, you’re in luck because I want you to
hit the notification bell because in the next video I’m going to talk all about how to deal
with copycats in business. So if you’re interested in learning more about
this topic, then make sure you hit that notification bell. For now, what I want you to know is that there
is absolutely nothing to worry about when it comes to delivering valuable free content. For me. I personally believe that my channel grew
this fast and my business grew this fast because I give valuable content and I’m very generous
with the amount that I give. So in the meantime, while you wait for that
video where we discuss more about copycats and how to deal with that, I want you to also
check out these two videos that I have right here. If you’re interested in learning more about
social media and building a business, as always, guys, I hope you guys have a great day, a
great week, and a great life, and I’ll see you in the next one. Bye guys.

100 comments

  1. SOMETHING I WISH I ADDED: When people BUY your premium content.. there is WAY MORE SKIN IN THE GAME! These people will VALUE your content more and take TRUE ACTION to get results for themselves because now they have truly INVESTED. P.S. You can download the FREE Step-by-step guide to turn your followers into clients: https://www.bossgramacademy.com/blueprint

  2. Love that you did a video on this. I actually get asked about this all the time and was going to do a video on it. I am excited to watch!!

  3. I'm a content creator and I give everything for free. If you're unknown and unestablished you have no authority in your field, it's kinda hard to expect people to trust and buy from a no-name personal brand

  4. The free content does help build trust with potential customers. Generosity breeds gratitude in whatever community you are trying to cultivate

  5. Grateful for your content.. i am always struggling with to much free stuff..any new youtubers wanna support one another? I sub back!! En ❤🔥

  6. still the free stuffs you give…its still so helpful..i wish i could afford your paid courses tho…but someday i will 😊

  7. Great Advice! I've been struggling with this, and after I basically said, "FUGG IT" I've grown my follower base. I'm a Personal Trainer, & Professional Dancer, and I've been doing tutorials and lessons for a while now.

    I think it's not so much about just being "free" content, but valuable information at the ultimate discount, free. Great Video.

  8. Hey Vanessa! I just want to say I love your style and how you just jump into the topic after a quick summary what the video is about. That’s one thing I like about your videos that really stand out. There is no theme song and 5 second of my life gone. Not that I mind too much but now that I notice from your videos I like it <3

  9. Totally agree. Free content is basically a trial 🙂 if the free stuff is that good then the paid ones must be even better.
    Another thing to point out is, generally, people don't act on the the free content as much as they should. Yes they totally appreciate it for sure, but not a lot of people actually have the discipline to put the free knowledge to work.
    Because psychologically, paying for the course or knowledge means you are actively invested in making the business, IG, or YT channel grow. Instead of the free content which to a lot of people the knowledge they listen to is one ear in and out the other unfortunately. Just my two cents. great video as always! 🙂

  10. Boom , Vanessa superb content as always , I'll need in future
    When I'll earn my first 2000$ my investment will be :-
    1) bossgram academy – yours
    2) Dan on demand (htc) – danlok course
    3) unlock it

  11. The PAID content is valued MORE. I've learned this when I've published my 4th book and decided to charge for it. It's been a game changer.

  12. GIVE and you shall RECEIVE
    Coming from a place abundance will make you even wealthier.
    Generosity goes long way. Keep up the hard work Vanessa, we see you grinding.

  13. Great tips. I love how concise and eloquent your information is. It's great. And I totally agree with everything you've said! Looking forward to the next video on how to stop copycats in business 🙂

  14. I am a little confused now, i do follow what you are saying but James Wedmore said in his coaching over coffee live that giving away free content philosophy is inaccurate. Free content should create demand and Desiree for the paid content

  15. Vanessa nice video… I am so gonna look forward for the next video on dealing with copycats…

    Much love

  16. This video was extremely helpful as im just starting out posted my first video today by the way (https://youtu.be/1jkUoM5U–0) this was one of the questions that I had and you answered it thank you vanessa

  17. Vanessa, you have a way of putting "simple" information in front of us that we wouldn't notice otherwise. Thank you for another outstanding video. I am developing tons if freebies now!!

  18. Hi again btw your video's are going far am from Ghana well am still here but yh you get the idea and I'll help spread them but I have a few questions though

  19. Now THIS IS THE FUNNY part about giving away The BEST FREE content 70 or 80 % do NOTHING WITH IT! because is free so don’t worry about it. Check the views on how to make money online videos or grow your instagram with this 5 hacks. Thousand of views and only a handful actually go and apply the free tips amazing!! Lol

  20. Hi guys, I am here asking for your vote. Thank you 🙏👉 https://mshealthandfitness.com/2019/viviana-castro

  21. I’ve been waiting for this! Love you how you break things down and I’m already excited for the next video on copycats!

  22. 👏🏽👏🏽👏🏽👏🏽 I just brought a course on ‘how to grow your YouTube Channel’ and since I had to pay for it, I am definitely more invested and I am following the steps exactly as outlined. Not to mention I am learning so much about YouTube that I never knew before purchasing the course! You’re right, investing helps you to see the value more than free content will.
    P.S. I can’t wait to invest in your course one day Vanessa! ❤️

  23. Great point that paid content often gives the opportunity for personalization. Personalized advice is where the true value lies. The free content is always valuable but sometimes you simply need specific advice based on your content and your circumstances. Cheers!

  24. 100% agree about convenience & package, so that I don't have to search all the info and structurize it myself.

  25. Yes totally agree!! Paid content really does make a huge difference in our overall behaviour to commit and get results!! 🤩🤩🤩 Love being a BGA student!! Woohoo!! 🙌 Any other BGA students in here?

  26. Awesome topic!!! I’ve always wondered this and not a lot of people talk about it!! Love your channel girl! You consistently add so much value. 🙏

  27. Hey Vanessa been needing this video so bad! Noticed a dip in my sales since starting my YouTube channel and I wondered if I was giving away too much…

    So thanks for this and super appreciate your channel so much girl!!

  28. I really think that your channel is great! I started my consulting business about 9 months ago and I wish that I had found your channel much earlier. Keep doing what you are doing. The fact that any give you a "thumbs down" is ridiculous. You are awesome!

  29. I've been watching your channel since you appeared on Video Influencers with Benji, and I can say that of the all the videos I've watched where the creator says; "give it away free", just in the few videos I've seen on your channel, you seem to be the only one that practices that motto to the point where others seem to be just preaching.

    Thanks for the practical example.

  30. Vanessa kindly make a video on how we can go from our YT free content to paid content i.e the course we are going to offer, the deals, how would we turn those our fans to convince and consider our actual personalised or group coaching/course?

  31. Love your ideas 💡 Vanessa, thanks for sharing ☀️

  32. Please please please stop with that background music. I've heard it so many times, it's starting to make me angry 😂 but in all seriousness, it's not good

  33. 100% agree give everything away for free that's what I'm doing with my content at the moment before I even think about creating a offer so I can build up my authority

  34. This might be a surprise to some, but you can actually call people to set up a meeting of one hour and teach them some valuable content there on the spot and then sell them your product or service at the end. It’s faster than publishing countless of videos or publications on the internet and with a very high return of investment.

  35. This is a mindset you should teach earlier in your program <3
    why people will pay for 'you is one of the biggest boundaries four many people to start…

    I really love your content and I joined the BGA exactly for that reason 😉

  36. Boy, have the times changed! Nowadays, becoming successful is all about building that trust, respect, and rapport, and giving away valuable content is the first step to take. Great insights as usual Vanessa! I definitely learn something new from every single video I watch!

  37. Thank you so much! I've been freelancing for over a year now and wanted a raise….but now I see the benefit of having a lower rate.

  38. I agree 100% and after much reflection I also got almost the same conclusion, where people pay to have access to ORGANIZED INFORMATION and also to have access to STEP BY STEP.

    What's the point of having all the information on how to make a cake if you do not know the step by step of making the cake? Probably the result will not be good.

    And finally, people do not have the scarcest resource at all to ORGANIZE INFORMATION AND CREATE FOOTSTEPS, and this feature is TIME.

  39. Hey Vanessa, not sure if you've already explained this somewhere but why is it that you focus mainly on IG stories but don't seem to really post much in the actual feed?

  40. Thank you for the excellent content!!! Thank you for not talking as fast as well it’s easier for me to watch ❤️

  41. I loooove this video 💕 I think it's the best by far!
    And I'd like to add an amazing tip that I got from my mentor 👉 The free content is the "what" while the paid content is the "how".

  42. I really enjoy your videos and this one especially was very poignant. It actually helped give me several ideas for what I'm working on…don't worry, there''s no conflict 😉

  43. I am not able to post new images or videos to my feed. My posts appear in my feed for 10-60 seconds, then disappear. Please help me,

  44. Such clear and good advice for content creators – never seen this topic covered before and it's SO important. Great video – thanks.

  45. Thank you Vanessa! I'm reading the comments here and I think some people are struggling with knowing when to turn off the free stuff and how to transition to the paid offerings (asking for a friend 😁). Oh, btw since you are not active on Twitter I started using the hashtag #vanessalau instead of tagging you over there. Hope you approve! Love ya 😘

  46. rather than making so many cuts in the video, just to show off and speedup english via software 1x time faster, you must speak slow & original so, i can understand.
    its too difficult to understand ur speed,
    please stop your showoff & try to be little slow

  47. How well you illustrated about free vs paid content I loved it.

    Second thing in your video in spite of learning about free vs paid you interesting promoted about your services and last thing the way you given urge to watch your next content OMG LOVING IT.😊

  48. Good vid. 👍 I find the key difference between free and paid is information vs. implementation.

    Don't be afraid to give away valuable info, because it isn't the info by itself that is valuable, it's helping people actually take action and get results from it. That's what you can offer with a quality paid product, service or course.

  49. Great video Vanessa! I’ve always wondered how you and others give so much valuable information for free and still thrive as a business. You broke it down well and it totally makes sense. Thank you!!

  50. Yes!!!! Vanessa! Keep it coming! Your content is so informative and beneficial to entreprenuers, like myself. I have been watching your videos for a minute now. I felt like I found you at the perfect time. From being fulltime to now having more time to pursue my dream. I appreciate your openness and willingness to share content such as this.

  51. Something vital to ad: This does not apply if you're selling sexual or sexy products or services. It's a whole different world and this advice is NOT about that and should not be considered as advice for that.

  52. Was looking forward to this video! Thank you for sharing this info with us! It's been really helpful to me, to help my channel grow. Really appreciate that!

  53. Who wanna know if the people that doesn’t have a business needs to get famous and we need to engage too like business people on instagram yes or no

  54. Incredible video Vanessa!! Thank you again for all your wisdom. You're doing an amazing job of helping people. Be Blessed!

  55. Man this video hit home for me. I was always wondering how I could differentiate my free content and paid content so that clients would still buy from me after watching all my free content. But you made it clear for me. Structure, convenience, and personalization. Hahha exactly WHY I purchased your course even though there are millions of content out there teaching me how to do it for free. I wanted everything in one place and someone explaining to me what the proper order is.
    Thank you for the clarity!!! You’re such a genius!!! ❤️❤️❤️

  56. Thank you Vanessa! 💜 I definitely agree that you provide great free content and as soon as I can figure it out, I'll be happy to pay for content. You've surprised me with the quality of your information and I think this video is excellent information. My channel recently crossed the YPP threshold and this subject is one I've been considering. Thanks again!💜

  57. I give a lot of info away freely because I know how many people slide up in my DMs asking for one-on-one coaching and instruction and that's when I hit them with the big money LOL but since I've been so generous with my knowledge in the past, most of them are willing to pay for that one-on-one personalized coaching/instruction. It's good enough for Gary Vee, it's good enough for me!

  58. Love this..especially the example of how your video of 'finding your niche' is 10 minutes..and it takes 3 hours in (superfreakingawesomewonderful) BGA!

  59. Vanessa, I work online as a content repurposing specialist but I also love helping fellow moms become online VAs. Should I make 2 separate channels? Which one should I prioritize? Thanks in advance!

  60. I've always found that giving away a bit of free personalised content is a great way fo getting customers. When I first started and was struggling to grow I found reviewing things helpful. I started with Fiverr gigs because, like most freelancers, I turned to the niche comments. I then gave people tips on how to improve their Fiverr gigs and then I went from there. Now I answer questions or give feedback (I guess it's a method of pitching really) to people posting under #Marketing or #Wordpress or something like that and then they're like – wow this guy solved our problem. They then know who to pay to fix the next one.

  61. This is the way businesses start out these days it seems. People want to see that the proof is in the pudding first. For example music artists now typically create music and share it for free to build a following before any label will even have a look at them. Times have changed!

  62. Thank you for sharing so much Vanessa! You answered a lot of the questions I had, with several of your videos. I'm so glad I found you on yt!! ❤️ ❤️ ❤️

  63. Here we go again, another video that answers all my questions!!!!! I just was stuck with this today and I thought about starting a YouTube channel about Sales! And you my dear just answered my question!!! I LOVE YOU ❤️🙏🏼🍀 thank you thank you thank you for this channel, it’s GOLD ✨💯

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