Generating Referrals: Low Hanging Fruit that Most Digital Marketers Forget About

Generating Referrals: Low Hanging Fruit that Most Digital Marketers Forget About


Have you exhausted your current network? Like people you know that can refer you business. That’s really the lowest hanging fruit is for us to leverage our existing network. So, past clients, current clients, past colleagues, past leads. Like past friends who are super well-connected. Basically, anyone who can connect you to people. Have you exhausted that? Our existing networks, they are literally the lowest hanging fruit that we sometimes forget. And we haven’t… For example, reached out to them in a long time, heard from them and they could easily refer business to you if you were to just reach out and keep in touch. So, it’s important to also keep in touch with those past clients. Check in. See how they’re doing. If they need any help. Tell them what you’re doing. Offer them, you know, give them a free offer that you’re doing. You know for those of you who have past clients, those are… and really past colleagues, those are the lowest hanging fruit that we sometimes forget about and just following up, seeing if you can help with anything and then seeing if they know of anyone who could use your services and telling them like this is what I’m doing now. This is who I’m helping.

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