How Digital Marketing Agencies Should Follow Up After the Foot-in-The-Door

How Digital Marketing Agencies Should Follow Up After the Foot-in-The-Door


And then, so, how I’m doing this on the branding situation. So, I’m really liking this whole, like… After the… I’ve been doing this for like, at least a year now. Like trying to do this consistently, is quoting or putting together like a 90-day day program after the foot-in-the-door. And I’ve seen that work really well because, you know, and they still pay month. Like they pay the monthly fee for 90 days. But it locks them in for 90 days. And then, we basically say, you know, at the end of the 90 days, we can, you know, re-evaluate what’s been going on and what needs to happen moving forward. Because there’s some setup stuff that you still have to do in those first 90 days. So, you give people this… the foot-in-the-door offer which is either an audit or strategy. Whatever it may be. Then you go on to the next phase. And so, for us, so we’re not doing any implementation or setting up of anything during that foot-in-the-door. So, we like leading in with a 90-day approach for the next engagement. So, it’s kind of that next “mini project”. It’s technically still a retainer. But we spend like the first 30 days, setting everything up. Optimizing whatever needs to be optimized. Their website. Their social media properties. If we need to set up ad campaigns. Whatever it is. And this goes for whatever service it is. It could be… Really, any service offering you provide. You can put together a kind of this 90-day plan. So… And the beauty of that is, you know, again, it takes some time to get to… to know what you’re doing for these clients. And how you work together. And what’s gonna happen when you start implementing these campaigns from the strategy that you developed. And so… Not to mention you can kind of go like add things to the strategy as you get through it. So, the first 30 days or so, you know, you’re still kind of optimizing and setting things up. Then, you know, at Day 60, you’re starting to get going more and more. Then, at Day 90. So, literally by the end of the 90 days, you should have a pretty good idea of what should happen moving forward. And clients like this, when you explain it this way because it, you know, allows them to be open to… Okay, yeah, that’s great. And if I want to change something or add something, I can certainly do that. Right? 100%. That’s why we do it that way. Because we want to make sure that we are providing you with the very best, you know, service offerings that will get you your ROI that makes sense. And everyone’s on the same page. And that’s why we do this, instead of locking you in for the same thing every single month. Because things are going to change.

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