How To Create a Holiday Marketing Campaign – Printful Print On Demand

How To Create a Holiday Marketing Campaign – Printful Print On Demand


Take time to create your holiday marketing
plans in advance! The last thing you want is to pull an all-nighter
right before the Black Friday and Cyber Monday craze. Hey, it’s Nora from Printful’s
marketing team! Last year Cyber Monday generated $7.9 billion
in sales and became the biggest online shopping day in US history. And that was only one day in November. With Black Friday and a handful of other spending
occasions in December, online retailers like you stand a chance to make the holiday season
your most profitable time of the year. While the holiday season holds a lot of opportunities
for businesses to grow, you’re not gonna be the only one trying to get the attention of
online shoppers. To be ahead of the competition, you need a
clear action plan for the months to come. Leaving everything to the last minute will
not only be stressful, but it’ll also cost you lost sales. To make sure this doesn’t happen, find time
to sit down and follow the steps in this video for the smoothest holiday season yet. Before we begin, make sure you subscribe to
our channel and tap on the little bell icon to get notified about our latest videos. That way, you can get updated on the latest
marketing and ecommerce tips for every occasion, not just the holidays. Create a timeline While Black Friday and Cyber Monday are the
stars of the season, there are other shopping occasions that shouldn’t slip your mind. Here are a few you can research and put on
your calendar: Canadian Thanksgiving if you are selling in
Canada, Halloween, American Thanksgiving, Black Friday, Small Business Saturday, Cryber
Monday, Green Monday, Free Shipping Day, Hannukkah, Christmas Eve and Day, Boxing Day, and New
Year’s Eve. Once you have decided on your holiday season
highlights, get in touch with your suppliers and ask them to specify the order deadlines. Those are the⁠ days by which your customers
should place their orders to receive them in time for the festivities. At Printful, we notify all our customers when
we publish our shipping deadlines for Christmas, so keep an eye out for them. Put these dates on the calendar as well, plan
your marketing around them and use the dates as part of your promotions. To make sure your customers understand what
order deadlines mean, you can plan an announcement email and schedule reminders for loyal customers,
incorporate deadlines in all of your marketing copy and add the deadlines to your social
media profiles or cover photos for the holiday season. Decide on your holiday specials Next on your to-do lis⁠t is deciding what
types of deals you will offer this holiday season. Pick one, or mix and match to find what works
for your audience, for example: You could offer a percentage or dollar discount,
free shipping, do a flash sale, giveaway or contest, create a promo code or offer a discount
to loyal customers. Once you’ve made your mind about the deals,
think about the products to put on the pedestal. Are you going to promote your best-sellers,
or will you try to get customers interested in something a little more slow-selling? Got anything new planned? If you’re looking to add holiday-themed
products to your store, consider trending products of the season, like sweaters, beanies,
socks, mugs, posters or canvas prints. Prepare your store Some of your marketing efforts will need to
be set up on your website—be sure to prepare for that ahead of time. Try out and set up those discounts and coupon
codes, retargeting pixels, abandoned cart recovery emails, exit pop-ups and web push
notifications. Whichever feature you decide to use, set it
up ahead of time. You want to have some wiggle room to test
it so everything works when shoppers rush to your store in a couple of months. While you’re at it, make sure everything on
your site is running smoothly, especially your checkout process. Go through the whole thing yourself to make
sure it’s short and intuitive. You also want to double-check your product
descriptions and care instructions, store policies like privacy, shipping and returns,
contact and subscription forms and the About Us page. If after running technical maintenance you
notice that something needs improvement, make changes right away to avoid updating your
site during the holiday season. Craft social media copy In the next couple of months, you’ll have
to create a lot of social media posts to promote your holiday specials. Write the copy for a good chunk of them ahead
of time and you won’t have to worry about getting the tagline just right the night before. The most popular social media channels for
ecommerce businesses are Facebook, Twitter, Instagram and Pinterest. When creating copy for your holiday social
media posts, remember that each channel is used for slightly different purposes. For example, Twitter is a platform where people
voice their opinions, discuss public events, or let off some steam. Pinterest, on the other hand, is purely visual
and is used for design or lifestyle inspiration. Although the two social media platforms are
similar, their user demographic doesn’t exactly match. So, it’s fair to say that what’s popular
on Pinterest, won’t be as engaging on Twitter and vice versa. To get an even better picture of what content
will get more attention on your social media accounts, examine your audience’s behavior
on each channel paying extra attention to user activity peaks and top performing content. Don’t spread yourself thin trying to be
visible on all platforms. Instead, pick your target audience’s favorite
and focus all of your energy on it. Does your target audience spend quite a bit
of their time on Instagram? Then work with that! If you need some extra help, you can check
out our video on Instagram marketing, link in the description. Write emails Next, you have your holiday campaign emails. Writing them in advance will help you keep
your voice and tone consistent – you don’t want to rush them and forget something important. Here’s a few ideas for your holiday emails:
* Order deadlines announcement and reminders * Product/offer of the week
* Sale preview * Free shipping campaign announcement and
reminders * Gift guide
* And new product launch Prepare the visuals People remember up to 80% of what they see,
and only about 20% of what they read. If you want to stand out from the crowd this
holiday season, invest some time into creating eye-catching imagery for your marketing campaigns. Depending on what you have planned for the
holiday season, you might need to create visuals for product showcases, email campaigns, social
media posts, social media covers, blog headers, email headers, email content, store banners,
pop-ups and ads. The great thing is, you don’t have to take
all the photos yourself. Use the Printful Mockup Generator to create
and download stylish lifestyle snaps of your products or try out Printful’s photography
services. If you need more general visual material,
browse websites like Pexels, Unsplash, and Pixabay to get beautiful royalty-free images
and make sure to also check our video on free Adobe Photoshop alternatives you can use to
create stunning imagery for your store. Links to all of these resources are in the
description below. Just remember, whichever road you take, use
images and graphics that are relevant to the product or deal you’re offering. Schedule your campaigns Once you’ve got your content ready to go,
grab that calendar you made and start scheduling your campaigns according to your plan! For the best results, don’t just share your
content whenever, schedule it to go live at the time your audience is most likely to read
and interact with it. First, emails. Based on the data of 14 different studies
about the best email sending times, the best days to send emails are Tuesdays, followed
by Thursdays and Wednesdays. As for the send times, you should schedule
your campaigns around 10 AM, 8 PM to midnight, 2 PM or 6 AM. Second, social media. The best time to schedule your marketing content
on social media varies from platform to platform. On Facebook it’s Monday to Wednesday at 12
PM, on Twitter – Monday to Wednesday at 12 PM or 1 PM and Instagram – Tuesday, Thursday
and Friday at 12 PM. Once your campaigns are scheduled, you’re
all set! Just be sure to block out time in your calendar
during the holidays to answer all the customer questions, comments and replies. Doing so will boost your productivity, reduce
stress and, most importantly, keep your customers engaged with you and your brand. There’s a lot to do in the months to come,
so I recommend that you start now! You can find a checklist of all seven steps
and the resources I mentioned to help you along the way in the description below. Is it your first holiday season, or are you
an experienced player in the game? Let me know in the comments below! I hope you enjoyed that video. Don’t forget to subscribe to never miss out
on our latest content and check out other videos on our channel to help your store become
more successful.

5 comments

  1. Hey guys can we get better mock-ups for the all-over printed dresses and skirts? The mock-ups for those two products are really bad and I'd like to put a recently selling design on both, please help!

  2. Awesome Video! Thank you for sharing. This is our 1st Holiday Season and we are stoked to make a ton of mistakes and grow from each one. If you have any other tips or suggestions we are always up to learning. M.A.L.O (thank you in Tongan) www.maloapparel.com

Leave a Reply

Your email address will not be published. Required fields are marked *