Hi, I’m Laura Jones. As a researcher at MailChimp, it’s my job to understand our customers and help build things that empower them to grow their business and sell more stuff. A great way to reach your audience is to go where they’re already hanging out. And you can do that by advertising on Instagram. When you create an Instagram ad in MailChimp, you can easily reach new and exisiting customers and get a clear view of your return on investment. Let’s try it out! In your MailChimp account, create a new ad campaign. This takes you to our easy step-by-step editor. You can run the ad just on Instagram, or you can advertise on both Facebook and Instagram at the same time. Now, decide who should see your ad. To reach your existing customers, target your MailChimp list. Even better, harness the power of your list to find new customers with the same interests and demographics as your best customers. You can also refine your audience by geographic location if you only want your ad to be seen by people in a certain country, state, city, or zip. Then set the budget and decide how long you want the ad to run. Did I mention we don’t charge you anything extra? You pay the same price you would on Instagram. Now create your ad. Pick a single image or add multiple images to make an eye-catching carousel ad. Then add a headline and a link. That’s all there is to it. Now that you’re done, here’s the best part of using Instagram Ads in MailChimp. When you connect your e-commerce store, we’ll show you exactly how much money you made from the ad and how many new customers you acquired. Say goodbye to the marketing black hole! We will give you the confidence to know your ads are working and your business is growing. With MailChimp, Facebook Ads, and now Instagram Ads, you have yet another channel to find new customers, build your brand, and sell more stuff.