How To Create Segments In Mailchimp

How To Create Segments In Mailchimp

– Hello, everyone, welcome
back to the channel. My name’s Larry Snow, and in this video we’ll be continuing on in our series, and this will be two of three, in which we are talking
about the three options you have to manage your MailChimp list. In the previous video
I talked about groups. In this video I’m going to
be talking about segments and how it works as a
filter for your list. Then you can then send out emails specific to that segmentation. Sounds like fun? Let’s do it. It’s comin’ up next. (electronic music) (radio static) Now before I get started on segments, I just want to let you know that
if you missed the last video and you want to catch up a little, please click on the link here, and that will take you
to the previous video where I talk about groups and I also talk about the definitions of each: groups, segments, and tags. All right? So let’s get started with segments. And so I’m in my MailChimp dashboard, and we’re going to do
the same process we did to get to groups to get to segments. So we go to Audience. Then from the right-hand side we click on Manage Audience, Manage contacts. And then we’re going to
click on Manage contacts and select Segments. As we look at segments you’ll see here that I have created a segment
called New Subscribers. And what I did on that segment was I created a filter that
said pick these people from this date forward
so that I can market and email those particular
people versus the people that are kind of stale, and didn’t know why they subscribed, and
all that type of thing. Now for you to take a look
I’ll just going to click Edit, and you’ll see here
that I have 104 contacts that match my conditions, so again, think of it as a filter. So my filter is anyone that was added after April 30th is in this filter, is in this segment, and I’m set it up so I email those specific people to welcome them to the MailChimp list and welcome them to
Security Marketing Solutions and send them expectations
type of email, right? So that’s one way you can do a segment. So let’s go back under Manage contacts, go back to Segments, and
now I’m going to click on Create Segment so you
get to see all the options you have to filter out the details of your subscribers. So your first option is
contacts that match any, or the other option is all. In most cases you’ll probably use any. Then if you click on Date Added that’s your default, but
look at all the options that you have in order to
filter out the information related to your subscribers. So we have Campaign Activity, which is the one that I used. You have Email Client. What email client are they using? The Email Marketing Status, the information that’s changed, if a particular subscriber went in and changed their information
you can filter out who did that. You can filter out by location. This is kind of a neat one. So if we click on location you could say within a particular radius, which is really cool, or we can say within a particular country, or not in the United States state, or not in this particular city, or it is in this particular city. So I really think of segments
as if this then that. That open source tool, and it’s similar to that, where you can say if this equals this, then produce this particular segment. Now if I click on down
here you’ll see the groups that we created in the previous video. We’ll see here I’ll click on Cars and if you watched the previous video, you know that I created these other, the groups of cars called
Porsche, Ferrari, and Ford. So I can say any contacts
that have opted-in or checked off the Porsche group, I’ll select one of and
click Preview Segment. Of course there’ll be zero, but I’ve created that segment now so anyone that matches that
criteria will now be put into this particular segment. Makes sense. Now to order to save a segment you just click on Save Segment. You give it a name. So I give this Ford subs,
or somethin’ like that. Click Save. Oh no, this is Porsche. I’m sorry. Porsche Subs. Click Save. Now that we’ve saved our segment, how we can use this is
when we send out campaigns, so we click on Campaigns. I always do that. I don’t know why, but you can just click the green Create button. Click Create. Click Email. I’ll just give this a name of test. Click Begin. And then Add Recipients. You’re going to say Choose an audience, and you’re going to select
the overall list name. And then here’s your segment or tag. So we’re going to click on Segments, and here it is right here, Porsche Subs. So when I send out this email it will only go to the people
that are in that segment. This is a really cool feature where you just create a campaign like you usually would. You click Save here, and
then you do your From, and all that stuff. Now I don’t have any subs in
that particular segment yet, so it’s warning me that
there’s no one in there, so I can’t send anything, but you get the idea. There you go, guys, how’s how
you do MailChimp segmentation. Hope you enjoyed the video. If you have any questions or comments about MailChimp, segments, tags, which will be the next video, or groups, the previous video,
post in the comments below. If you’re new to this channel and you’re liking the content,
specifically MailChimp, or WordPress, or social media marketing, be sure to click the Subscribe button and also that bell icon
so that you get notified when a new video goes up on the channel. For more about me, go to, and I’ll see you in the next video.


  1. HOW in the WORLD do I add more than one segment? I wanna add Girls Swim Team and Coaches to one email campaign and it won't show me how or allow me. I'm SO lost! Help!!! 🙂

  2. What is the benefit of creating a segment that is just all of the contacts from a group? If you want to set up a set of emails to go just to a specific group isn't there a way to do that (without needing a segment too)? Or is a segment required to email that group of people?

  3. Hi! I like your videos about mailchimp
    Can I send an email to new subscribers who have not opened the first email? or I can only do that with the subscribers that I already have

  4. Can I collect emails from two different websites and segment subscribers from each website? Or do I need two audiences to do that?

Leave a Reply

Your email address will not be published. Required fields are marked *