How to Get Email Addresses: Tips for Local Business Owners | Carmen Sognonvi

How to Get Email Addresses: Tips for Local Business Owners | Carmen Sognonvi


Hi Iím Carmen Sognonvi. Have you ever tried asking your customer for
their email address and they turned you down? In this video, Iím going to share with you
exactly how to phrase the question so you can avoid rejection and start building that
all-important email list. Email marketing is an such an inexpensive
and effective way to stay top of mind with your customers and keep them coming back to
buy from you. But if you ask your customer for their email
address and they say no, you feel like a jerk, and youíve lost the opportunity to keep in
touch with them. So what can you do about it? The first thing you have to understand is
that you shouldnít take it personally. People are just so inundated with email these
days that theyíve become very protective of their inboxes. The thing is ñ there is a way not only to
get your customerís email address, but to make them happy and excited to hand it over
to you. But before I tell you what it is, letís start
by going over how NOT to ask. ìWould you like to join our mailing list?î Um, no. ìCan I have your email address?î Heck, no! Why doesnít it work when you ask that way? If you ask a yes or no question, you make
it way too easy for someone to say no! Plus, youíre not giving them any compelling
reason why they should hand over their email address to you. Then whatís the right way to ask? If you want to ask and get a customerís email
address, you have to take a matter-of-fact approach, and just make it part of the process
of doing business with you. Here are the 3 things you need to do in order
to accomplish that. Give a compelling reason Give your customer a compelling reason why
they should give you their email address. What awesome thing can you give them? Iíll share 4 examples with you in just a
minute. Assume they want the awesome thing youíre
offering Once youíve come up with the awesome thing
youíre going to offer, donít ask ìdo you want it?î Instead, assume that they want
it, and move onto the last part, which isÖ Ask whatís the best email address to send
it to Donít ask permission. Instead, let them know about the awesome thing
youíre offering, assume that they want it, and simply ask them to clarify which email
address is the best one to use. So those are the principles, but hereís how
you would actually phrase it. ìIím going to send you [awesome thing]. Whatís the best email address to send that
to?î See how simple that is? The key is to say it with confidence, be matter-of-fact,
and donít seem like youíre begging. Now Iíll break down a few different scenarios
for you, and suggest some examples of the awesome thing you could offer your customers. 1. Help them get the most out of their purchase If youíre a hair salon, as the customer is
paying, you can say: ìIím going to send you a tip sheet that has great advice on making
your new hairstyle last. Whatís the best email address to send that
to?î Everyone wants to get the most bang for their
buck, which is why this approach works so well. 2. Invite them to an exclusive group If youíre a clothing store, you can say:
ìIím going to send you an invitation to our private sale club, so you can pick out
what you like before the clothes go on sale to the public. Whatís the best email address to send that
to?î Everyone wants to feel special, and that theyíre
in the know, so offering exclusivity works really well. 3. Offer them a discount on their next purchase If youíre a wine store, you could say ìIím
going to send you a 20% off coupon that you can use with your next purchase. Whatís the best email address to send that
to?î If I know I can save money, it gives me a
reason to come back to this particular shop instead of the wine store around the corner. 4. Give them an irresistible freebie If you own a restaurant, train your servers
to take an interest in their customers and say something like: ìI really enjoyed working
with you, so Iím going to send you a gift certificate that you can redeem for a free
dessert next time you have dinner with us. Whatís the best email address to send that
to?î Everyone likes free stuff, but if your server
is able to say it in such a way that makes it seem like heís doing a personal favor
just for this customer because theyíre so awesome, that creates an even greater impact. So rememberÖ The secret to getting a customerís email
address is to simply make it part of the process of doing business with you. Keep it matter-of-fact, project confidence
when you ask, and youíre likely to get it. Now here comes the part where I ask you for
YOUR email address! If you found this video useful, you should
sign up for email updates from me because youíll get more great tips on how to run
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the form below. Or if youíre watching this video elsewhere,
go to visit www.carmensognonvi.com/newsletter Thanks for watching! Next time you ask a customer for their email
address, try this technique and let me know how it works for you!

5 comments

  1. Carmen, thank you for this great advice. I work primarily online and feel the techniques should transfer well to online businesses. Keep up the good work.

  2. I would like you to try a B2B Prospecting tool, LeadGrabber Pro. All you need to do is enter the industry, title and location you need leads from. This tool will generate leads, according to your specified requirements. In addition, Tool gets you their E-mail & Phone numbers so that you can reach out to them as soon as possible. You can try it for free here -> http://bit.ly/2A6HoEB

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