How to Get More Traffic To Your Website (With Stats)

How to Get More Traffic To Your Website (With Stats)


I guess you could say I’m a hacker. I can hack golf, life, [music getting louder] and traffic. But I’m guessing what you’re interested in
most is traffic. So in this video, I’m going to show you how
to get traffic to your website backed with 7 real-life examples, stats, and everything
in between. Stay tuned. [music] What’s up marketers? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. Now, if you’re new to digital marketing and
struggling to drive traffic to your website, then you’re in the right place. Over the past 10 years, I have personally
run countless experiments with both free and paid traffic techniques. But that’s just me. Combine that with some of the smart marketers
here at Ahrefs, and we have decades of experience to share with you today. Now, if you’re like me and you’re tired of
hearing advice like “use hashtags,” then make sure to watch until the end of this video
because I am confident that there’s something valuable in here for everyone. Let’s get to it. Quick sidenote: this video isn’t meant to
encourage you to look for hacky ways to get more website traffic. It’s meant to encourage you to experiment
and implement new tactics into your broader marketing strategies and processes. Alright, the first strategy is to use forums
like Quora. So, Quora is a popular question and answer
forum where people ask questions, and anyone can answer them and link back to their site. But Quora in itself isn’t some magical traffic
vault. In my experiment, I wanted to see how much
traffic you could get to a brand new website from just Quora. And not just any traffic, but qualified traffic. Meaning visitors will turn into leads and/or
sales. So I bought a new domain on October 27, 2016,
threw up one answer that was linking to my new domain and here are the results. Around 48,000 users and 15,700 subscribers
for a wholesale clothing line that didn’t exist at the time. Alright, so conventional wisdom will tell
you to search for a popular topic on Quora, write a “great” answer and link back to your
site. But the biggest gap in this strategy is you
have no way of knowing which pages on Quora are actually generating traffic today. But we do know that Quora gets a ton of traffic
from Google – over 100 million monthly search visitors according to Ahrefs’ Site Explorer. So what I did and what you can do is search
for relevant keywords that Quora ranks for. And once you find a page that’s getting a
good amount of consistent traffic from Google, you can post your answer there and get some
free exposure for your website. Here’s how it’s done. I’ll go to Site Explorer and search for quora.com. Then I’ll go to the Top pages report, which
ranks the pages by the ones that get the most search traffic from Google. Now, let’s say that I have a blog on fashion
and style. I would just type in a general keyword in
the Include search box to find relevant pages. And the first two results look pretty legit. One on colors that go with purple and the
other about types of fashion styles. Now, there are three very important things that
I learned throughout my experiment. #1. Context is king. So in my answer, I had four links in total. The first one was a link back to my personal
blog on a business-related topic, the second and third links were to other well-known wholesale
sites, and the fourth link was to my experimental landing page. While I can’t tell you how much traffic went
to the second and third links, the fourth and most relevant link had around 39x the
traffic from Quora than the first link. #2. The second thing I’ve learned is that a page’s
ranking position in Google can change quite randomly and frequently. So you want to find pages that have had steady
traffic or are currently growing. You can do this by clicking on the caret beside the
URL you want to answer, and then go to the Overview page. Then look at the Organic search tab, where
you can see the history of that page’s traffic. And this one looks pretty steady so I’d say
that it’s worth posting on. And the last tip is to look at view velocity
of the top answer. If you’re logged into Quora, then you can
see the number of views each answer has earned. So just take the total view count and divide
it by the number of months from the time it was answered, and you have a general idea
of what you can expect if you were to rank high for that answer. Alright, the second strategy is to tap into
untapped paid advertising platforms. I get it. You might not have a huge budget for things
like PPC advertising. But I’m not talking about the more popular
advertising platforms like Google Ads or Facebook. Both are great, but in my experiment, I wanted
to test out some of the “less popular” ad platforms like Pinterest, Yahoo Gemini, Outbrain,
Taboola, and Reddit. The two that worked particularly well for
me were Pinterest and Outbrain. Let me expand on my favorite ad platform – Pinterest. The goal of my experiment was to see if I
could pull off some good old affiliate arbitrage, which meant to make more in affiliate commissions
than I spend on ads. Here are my results from Pinterest. I spent around $17,000 and have earned around 2.5x that without doing much more than creating an image, choosing some keywords, and paying
my monthly dues. Best of all, my total Pinterest spend hasn’t
been on just this affiliate site. I’ve bought about 10,000 clicks to another
site on a completely unrelated topic. Now, I know that I haven’t exactly spent millions
of dollars, but I’ve played with Pinterest enough to learn a few things: #1. Traffic is cheap. So with an average CPC of around $0.26 across
all of my campaigns, it was a no-brainer for me to push as much money in as the impressions
would allow. #2. Pinterest sends super qualified traffic from
my experience. The majority of their users are in the US
and if you think about what people do on this platform…they “pin” pictures of things that
they want to make or buy. In fact, Pinterest ads have converted better
for me than Google Adwords, Facebook, and Bing ads…combined. Now, before you start advertising blindly,
you should consider Pinterest’s audience. For example, a website that sells bags will
likely do much better than a steel mill looking for investors. So how can you set up Pinterest ads? It’s literally just a matter of choosing an
interest-based audience or entering a list of keywords. That’s up to you to experiment with. I won’t go deeper into the affiliate strategy
since that’s outside of the scope of getting traffic to your site. But if you do want to see more about this
topic, leave a comment and we’ll go from there. The next strategy is to update “out of date”
content. At Ahrefs, we have a ton of data on keywords
and backlinks. So we created this cool post showing the top
Google searches. A few months after publishing our post, we
got thousands of free visitors from Google search. But since people are searching for different
things every month, the article went out of date and rankings dropped. So we decided to update the post in April
2018 and almost had a near instant spike in traffic. And we updated it again in May, June, September,
October, and now December for continual growth. Here is how you can identify pages that could
benefit from an update. First, if your content is about a topic that
requires “freshness” in the real world, then it might be worth updating. For example, a topic on the “best headphones
in 2019” would likely need to be updated the following year because manufacturers will
continue to release new models and there might be new brands that come to market. And second, if you’re starting to see your
rankings fall, then it might be worth updating. But don’t be rash and jump to conclusions. Just like in our “Top Google searches” post,
you could see that we were losing rankings and traffic. So we figured that we had to keep it fresh
to a certain extent. The next traffic hack is to repurpose your
content to different media types. If you’re going to put time into creating
great content, then why not get the most mileage out of it? Repurposing content can easily double your
reach and traffic. Here are a couple of things we regularly do
at Ahrefs. On social media, we’ll take some of our more
successful list posts and repurpose them into bite-sized tips on Twitter. Now, this tweet has 23 retweets. If we were to average half that number for
all 75 tips, then that would equal 862 retweets. We also take interesting points from our blog
posts and share them on social media without a link. This has resulted in way higher share rates
for us and naturally, new people who have never heard of our brand will look us up. Another way that we repurpose content is to
turn our blog posts into videos and our videos into blog posts. Confused? Let me explain. Some people choose to literally turn a blog
post into a video verbatim. And that works to a certain extent because
some prefer video over text and vice versa. So at Ahrefs, we sometimes use the same topic
on our blog and YouTube channel, but each content format will have slightly different
tips. For example, our video on SEO tips was inspired
by our massive post from our blog. But you’ll find that about 60% of the tips
in the video are different from the blog post. And our video series on WordPress SEO was
actually repurposed to a blog post. And both the video and blog post have performed
well. So how do you choose which content to repurpose
and which ones to leave alone? Two things. First is to research keyword popularity on
the platforms. And second is a pretty self-explanatory rule called “does it make sense?” So popularity of a keyword can easily be found
using Ahrefs’ Keywords Explorer. Just select your search engine and enter in
a keyword you want to target. And you’ll see that on YouTube, there are
around 1,100 monthly searches for WordPress SEO in the US and 7,000 worldwide. Now, let’s switch the search engine to Google. And you’ll see a good amount of searches each
month around the world here too. Now, does this strategy actually work for
us? Well, our blog gets around 220,000 monthly
visitors from Google search alone. And our YouTube channel got over 100,000 views
in the last 28 days. So yes…yes it does. The next tip is to improve CTR on all platforms. CTR stands for click-through rate. It’s the ratio of users who click on a specific
link compared to the number of times the link or advert is shown, which are called impressions. Now, I want you to think about this for a
second. Let’s say your page appears in 1,000 Google
searches and 5% of people click on your result. Then you get 50 visitors. But let’s say you could double your clickthrough
rate to 10%. Then you’ll double your traffic too. There are three basic parts that are responsible
for enticing a click. These are the title, the description, and
the image. And these are pretty straightforward. You want to write something that sounds enticing,
solves a problem or evokes curiosity. And your image should support your main topic. A great way to know which headlines to improve
is to dig into your analytics. No matter which platform you’re using to get
traffic, whether that be Google, YouTube, Facebook or whatever, they should show you
your click-through rates. For example, if you’re trying to get traffic
from Google, you can use Google Search Console to see the different queries people are searching
for, how many times your web pages appeared for the search query, and the percentage of
clicks that your page got. If you find that you’re ranking high, let’s
say top three, yet your click-through rate is abysmal, then it might be a sign to update
your title to something more click-worthy. We have a full video on optimizing title tags
and headlines to maximize your click-through rate, so I highly recommend watching that
video. But for now, we’re going to move on to the
last and in our opinion, the best way to get free, consistent and passive traffic to your
website or blog. And that’s SEO. SEO stands for search engine optimization,
which is the process of optimizing your pages to rank higher in Google. Just like I showed you before, we get over
220,000 search visitors to our blog alone and nearly half a million Google search visitors
each month to our website as a whole. The thing with other traffic acquisition tactics
is that some only work for as long as you’re willing to pay and others might have a short
period of “virality,” but eventually, it’ll die down. This is what Rand Fishkin refers to as “the
spike of hope” and it looks something like this. You’ll see hope and quickly be disappointed
by the flatline of “nope.” Now, when you use SEO as a marketing strategy,
the opposite tends to happen. Your traffic should steadily grow. SEO has a lot of moving pieces. From keyword research to link building to
on-page SEO and the list goes on. So if this is something that you want to benefit
from or improve, I highly recommend watching one of our many SEO tutorials. If you’re new to SEO, then click here to watch
our SEO for beginners video, and if you already have the fundamentals down, then watch the
video here, which is a little more advanced and should help you get more #1 Google rankings. But before you go, make sure to like, share
and subscribe, and of course, if you have any questions, leave a comment below. Sam Oh. Out.

47 comments

  1. Since, unfortunately, I dont have much luck with link building, I will definitely be trying out the Quora technique.

  2. Which traffic hack are you going to try for your own website? Also, if you're new to our channel, we publish new actionable videos every Wednesday. Be sure to subscribe for more actionable SEO and digital marketing tutorials ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

  3. Please make a video on how to do Pinterest ads product arbitrage! Also, if you explain about how to sell POD (print-on-demand) products like shirts, mugs or higher price point POD products using Pinterest ads, that would be even better! And if you can do this using Etsy as the ecommerce platform, that would be ideal.

  4. The usual great dose of pure gold I get whenever I watch your videos … thank you. I've started to make some money online now and the first thing i'm gonna get is ahrefs … also, regarding your affiliate experiment, would love to hear more from you on that.

  5. Hey

    I replaced SEO to SHO, so I should call you SHO. lol 🙂

    Thanks for the great tips, and I would really appreciate if you could create a dedicated video about Pinterest traffic, please?

    Thanks

  6. Gold as usual… On the sad note if there's a way to use Pinterest advertising if you are from a weird country like Somalia or Russia?

  7. I start using Pinterest not so long ago and even without paid ads got surprised by the results.Sure, i would like to see more about the affiliate strategy.

  8. It's an awesome video again. Thanks Sam and Ahrefs. A bit side track – Could you share the video editing software you used?

  9. Some really great tips in here! Loved learning how to use AHREFS for quora posting opportunities. Further feeds my AHREFS addiction!

  10. Amazing video "as always". One question (would be nice to get an answer: 0): Example, a company with several branches, offers regional jobs (example, Berlin, Munich, Hamburg), if we make landing pages for certain jobs (example: electrician jobs), should we make better 3 landing pages (example: electrician jobs Berlin, electrician jobs Munich, electrician jobs Hamburg) because something is also easier to rank than just (electrician jobs)? What do you recommend, how many landing pages should we make 3 or 1, what would you do?

  11. Man o man, I have written some loooong in depth answers that contained a relevant link to my article and Quora always ends up (eventually) hitting me with an answer block. Whats the solution?

  12. You're Great Sam. Want to know details about Pinterest ads. another video on topic #2. Thanks @Ahrefs

  13. Definitely curious to learn more about the Pinterest strategy… Were there specific tactics you used for the pins themselves? Did you target a specific price-points for the products you were referring?

  14. Hi Sam

    I would like to know one thing .

    I am in a small niche where my competitors have links from not more than 120 referring domains.

    They have less than 4 to 5 90+ da websites referring to them.

    If I can get websites like forbes,cnn,Stanford and Harvard like premium backlinks. Can I rank on the top of google?

  15. Please make a video on Affiliate strategies and also how you run ads on Pinterest and find keyword for an ad on Pinterest… Thank you so much for such great videos.

Leave a Reply

Your email address will not be published. Required fields are marked *