Welcome back! Chris Pagli here from Above and Beyond Marketing Strategies and today is Marketing Gold Monday! For today’s free marketing tip I’d like to talk about email. According to Mailchimp, of all the email that’s sent out across various industries only about 21% of it gets opened its getting harder to get past spam filters. One way to avoid spam filters is to understand how they work so I recommend you do a little research on what to do and what not to do so that you don’t get caught up in a spam filter. The headline is one of the biggest things that can get you caught up. Here’s my free marketing tip, craft your email and before you send it reflect on what’s in the email so that you can highlight what is in the email in the headline. You want to sell what’s in the email rather than tell what’s in the email. I hope you enjoyed today’s free marketing tip please visit my Facebook business page and Above and Beyond Marketing Strategies for my new video segment, Motivational Minute every wednesday and I’ll see you next week for more Marketing Gold on Monday!