How to Learn SEO in 2020 with 7 Simple Methods (100% Free)

How to Learn SEO in 2020 with 7 Simple Methods (100% Free)


The first time when I start with SEO this
was in 2008, and I opened my first online project, it was online shop. Of course, I wanted to get organic reach,
but I didn’t know anything about SEO, everything what I knew just this abbreviation ‘SEO’,
that’s it. I decided to find specialist online, I think
that I met with SEO specialist and hired him. And you know, this specialist didn’t bring
me any results. And after this, I decided to find another
one. I think that I searched more, I read some
reviews, and when I found better than the first specialist, you know, the second didn’t
bring me any results again. After this, I decided to find the best what
I can with my conditions that I have, and I think that I found the best freelancer at
that point in time. He had a lot of reviews, good ratings, and
we agreed to a big price. During six months, he didn’t bring me any
results as well. After this, I got that I need to learn SEO
myself because, you know, I set up paid ads during the second two years for my online
shop. I got sales from my paid advertisement, but
I didn’t get any organic reach. And you know, when I started to learn SEO
myself, I think that we fixed all problems, technical errors, we rewrote some texts that
were written for robots, not for people, our customers, and we got first organic reach. After this, I paid a lot of attention with
link building, and yep, our traffic was increasing a lot, I think it’s like in 100 times. And yeah, it was turning point in my career
because some of my friends asked me to help them with their online projects, and I found
that I can sell my service, you know. I think it was 2013, when I opened my SEO
agency, and after this, I focused more attention with SEO Services, not with my online shop. And I even quitted this online shop, you can’t
find today this online shop because, today, I pay only attention with SEO, where I have
a lot of clients. You know, during this time I learned simple
techniques that you can use to learn SEO. You don’t need to pay for any online courses. I never buy any online courses, and I’m not
going to do it as well because all information you can find online for free, you don’t need
to pay money. In this video, I will show all techniques
that you can use to learn SEO faster than you can imagine. What’s up, guys? Anatolii is here. Before watching this video, don’t forget to
subscribe to my channel and like this video, and click the notification tag because you
will know about new videos first. When I started to learn SEO, I got one important
point, that you need to learn a lot. Because if you got some interesting techniques
that work well, it doesn’t mean that these techniques will work tomorrow, because Google
changes their algorithms eight times per day, and even successful techniques perhaps will
not work tomorrow. If you want to know if something works or
not, you need to read a lot. At that point, I usually read a lot of blog
posts. For that point, I use a website, it’s called
”feedly.com”. You’ll find the link to this website in the
description below. What you need to do, to add all your loving
blogs to this website. And after this, you will see all last publications
on one dashboard. If you want to find some interesting blogs
about SEO field, just type on Google some keywords, like ‘the best SEO blogs’, you will
find many lists. And what you need to do, to add all of them
to your “feedly.com”, and after this, you’ll see the last publications. You know, it’s difficult to cover all new
publications. I usually pay attention to some of my loving
topics, like content, link building, outreach, even social media, sometimes you can read
some interesting topics about Pay-Per-Click. But you know, it’s difficult to be successful
everywhere, it’s better to choose one direction. At my point, for example, I usually pay attention
more with content and link building, but you can choose other topics, like technical optimization
or on-page SEO, it depends on your priorities, what you like more. It’s important to read every day, I usually
spend like, three, four hours every day to read a new blog post. For example, you can’t cover everything because
it’s impossible, you know, to get all new publications, it takes a lot of time. And I usually scan new blog posts. For example, I open them, if I see that information
is not unique for me, I just skip reading and go to another blog post. And I usually read every day around 20, 30
blog posts. And I even comment the information on this
blog post if they have some comments sections. Because it helps me to highlight some interesting
points there. There. And what is important that you don’t need
to cover everything because it’s impossible, just choose one of your loving topics. Even in your loving topic, you can’t cover
everything. But you know, it’s difficult only when you
start. During the time, when you have more knowledge,
you can skip reading many new topics and just to find some new knowledge on these topics. This brings me to my next tip. My second tip is, “To listen to audio podcasts”. I do it every day. I usually spend like one hour every day to
listen to interesting audio podcasts. If you want to find some interest audio podcasts,
just type on Google, like you can do it with blogs about SEO or digital marketing, just
type ‘the best audio podcasts about marketing’. You will find so many different lists, you
can add all these lists to your smartphone. If you use iPhone, you have some application
there. For android, you need to download different
applications. What you need to do, it’s just listen to some
interest audio podcast. It’s impossible to listen to all of them,
like to read all blog post, but I usually choose the most interesting topics for me,
and yep, it helps to learn a lot, especially, it helps when your eyes are tired, you can’t
read or watch your screen. Yeah, it helps to get information, especially
if I drive from point A to point B, at that point in time, I can listen to audio podcasts,
and it helps a lot to get new knowledge. And this brings me to my third tip. My third tip is, “To watch YouTube channels”. And like with blog posts, like with audio
podcasts, I found my loving YouTube channels, I added all of them to my YouTube account,
and I can watch the last videos on these channels and get new knowledge. Because you know, if I compare formats for
YouTube, for blog posts, or audio podcasts, it’s different because, here, I can see on
the screen how the process works, you know. And for example, for me, I like all formats,
audio, text-based, and video, but I usually pay more attention with YouTube videos because,
here, I can see step by step process, and a lot of great youtubers share their experience,
you can see them, you can see the process. Yeah, I like to watch YouTube channels. You can watch my YouTube channel because I
will bring a lot of knowledge here about SEO, digital marketing. Or you can choose other interesting channels
and watch their videos. My next tip, “To read marketing books”. It’s important because, you know, today, SEO
is more connected with marketing and human psychology because Google serves to their
users and try to bring them the best content that decide their problems. And of course, if you want to be successful
in SEO, you need to understand how marketing works. And many great authors wrote a lot of books,
like Seth Godin, Joe Sugarman, and many other people. You can find all of them on Google, just type
keywords ‘the best marketing books’. There are a lot of reviews, you can choose
the best books that you like and try to read one book each week, and it helps a lot to
understand human psychology, why people buy products, how to advertise products. And yep, just pay attention to read marketing
books because it’s important today to connect this knowledge with your SEO knowledge. Tip number five, “To be active on social media”. I usually prefer Twitter. You can find some interesting topics on Quora,
LinkedIn, or Reddit, many other forums. And just speak to other specialists, discuss
with them some problems that you have on marketing field, ask them questions because people can
help you quickly, and then you can find some other information. And if you are active on social media, I think
that you will even find some clients. For example, on my Twitter account or LinkedIn,
where I have 1000 followers, I sell my products as well. And I try to help other people. It’s important when you use social media,
not to try to sell your products, it’s better to bring value and help people because it
creates brand awareness. And at that point, you can increase your popularity,
and it’s a social proof. When you will sell your products, people will
see how many followers you have, it helps to bring more sales, you know. Yep, it’s important to use social media because
people usually ask questions on social media that you can’t find on Google, and some other
specialists can share their knowledge. Yup, it helps to learn SEO. My next tip is, “To test everything”. Nobody knows what works and what doesn’t work
because all projects are different. There are 1.7 billion websites online, and
all of them can’t use the same techniques. What you need to do, to adapt ideas that you
get from your knowledge, from your study with some preferences to these websites, or your
customers’ websites, or your own projects. It’s important to find what works in some
niches, or some topics, for example, sometimes you can use content marketing, for other projects,
you can use paid advertisement because all projects are different. And it’s better to learn from competitors,
their successful methods, and from your knowledge, test everything in order to find what works
better for your project because all projects are different. For example, for some clients, I use one technique,
for other clients, other. Because projects are different, you need to
personalize and customize your experience with different projects in order to find what
works better for them. My last tip is, “To use SEO tools”. On my website, I reviewed more than 200 tools,
I even created my own tools. If you open page on my website about SEO tools,
you can find all information, what you need to have. And it’s important to understand SEO tools
because tools help to save your time and money, because if you provide some job manually,
it takes more time, and at that point, it’s better to use tools that bring more data and
results to your projects. Open page on my website, SEOTools, you can
find rankings, you can find some reviews, and all these tools have advantages and disadvantages. What you need to do, to choose tools that
is better for your preferences or that you like more. For example, because some tools are simple
to use, other tools, you need to spend some time to learn it, it depends on you. And of course, it’s important to use tools
if you want to get high results. That’s it for today. Don’t forget to subscribe to my channel. Like this video. Ask any questions on the comments section. I will reply to all these questions. Click the notification tag. And see you next time. Cheers.

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