How to Spy on Your Competitors’ SEO & Steal Their Traffic Through Competitor Analysis

How to Spy on Your Competitors’ SEO & Steal Their Traffic Through Competitor Analysis

– You shouldn’t start any SEO
campaign until you do this. Hey everyone, I’m Neil Patel
and today I’m gonna share with you how to spy on your competition. (upbeat electronic music) Before we get started, make sure you subscribe to this channel that way when we release more
tips, you’ll get notified. Question for you. Do you know how much search traffic your competition’s getting? If you do, leave a comment below with yes. If you don’t, leave a
comment below with no. Now I’m gonna share with
you how you can get all of this information and
best of all, for free. So step one, go to a
tool called Ubersuggest. You can Google it. You can go to or Pick whatever way you had there. I now want you to type in
a URL of your competitors. It could be any of them. Step two, you’re gonna see a
report that just loaded up. This is gonna give you their
overall traffic per region. You’ll notice that Ubersuggest
breaks it down per region and this is important. You’ll find that your
sales will mainly come from a few different regions. Even if you’re a global business, you’ll be stronger in
certain regions over others. For example, Salesforce does really well in the United States. Their number two market is Japan. You may think oh, it could
be United Kingdom or Germany, but it really ranges for each
and every single business. This is why Ubersuggest,
it’s broken down per region. Now I want you to scroll
down and look at top pages. Click through that. Step three, now that you’re on top pages, I want you to dive really
deep into what’s driving your competitors their traffic. See this top pages report breaks
down the most popular piece of content on your competitor’s website. How many social shares
these pages are getting from sites like Facebook. How many back links each
of these pages are getting. Who’s linking to each and every
single one of these videos. How many keywords each of
these pages are ranked for and what are those keywords. What is the cost per
click for those keywords. You just click that view all button and you can see all of that. And by seeing that you can figure out oh, here are the keywords
that are driving traffic, here are the ones that aren’t. Here are the ones that
are high cost per click, here’s the ones that
are low cost per click. Step four, now that you clicked view all in the keyword category for any of your top competitor’s pages, I want you to dive into
all those keywords. Keep going next, next, next,
and you can see a laundry list of all the keywords that
are driving traffic. The reason this is
important is you’ll be able to spot the keywords that
are driving the majority of the traffic, that have
a high cost per click, and a low search difficulty score. A low search difficulty
or SEO difficulty SDERF, search difference easy to rank for. If that keyword is easy to rank for, has a high cost per click,
and does a lot of traffic, what does that tell you? That keyword if you rank
organically, will get you traffic. Now the next thing I want you to do is go to the top keywords page. This report shows you all
the keywords in general that your competition’s
getting traffic from. And you can keep going next, next, next. The same thing you want to
look for is the keywords that have a high cost per
click, high amounts of traffic, and have a low search difficulty. If they have a low search difficulty, that means you can rank
for these terms faster. Now the next thing you
need to do after you type in a handful of your
competitors is type in some of these keywords that you’re
thinking about going after. The reason you want to
do this is if you type in these keywords into Ubersuggest, it’ll give you more
feedback on that keyword, the overall cost per click, overall trends when it comes to traffic over each and every single
month ’cause some keywords have seasonality, you’ll also
notice all the variations of that keyword. When you go into the
keyword’s ideas report, which is what I want you to do next, and you’ll see a laundry
list of other suggestions. Both runs that come from
Google Suggest and others that come from Google Ad Words if you click on the related keywords. And the beautiful part about
this report is it will show you on the right hand side everyone
who ranks for this term, how many social shares do they have, how many visitors are they getting, how competitive that term is. Now you have a understanding
of what everyone in your space is doing. You take all that data, you even take the social
shares people are getting. It will even give you ideas
on what kind of content you should create, what keywords
you should be going after, and what keywords are gonna
be driving your sales. Because if you see a lot of
your competitors going after the same keywords creating
content on similar subjects, that means they’re making money from it and you should consider doing the same. Now you don’t want to just do
the same as your competition and create the same kind of content. It could be on the same subject, but you need to go above and beyond. Brian Dean has this article
called the Skyscraper Technique. Follow it, read it. It talks about building
content that’s 10 times better. You know those crazy building
in Dubai and they’re just like oh, we’re not gonna build
a building that’s one or two stories taller, we’re gonna build a building
that’s double the height. We’re gonna build a building
that’s a seven star hotel, not a five star hotel. We’re gonna one up everyone. They just go so above and beyond and that’s a concept of
the Skyscraper Technique. So when you see what
your competition’s doing, you don’t wanna just
do what they’re doing, you wanna go above and
beyond and beat them so much that they would not even dare to copy you. If you follow that, you’ll now know what
your competition’s doing and what you need to do to beat them. Now if you need help
growing your search traffic, check out my ad agency Neil Patel Digital. And if you enjoyed watching this video, like it, share it, subscribe to it. And if you have a question, leave a comment below and
I’ll make sure I answer it. Thank you for watching.


  1. Do you know how much search traffic your competition is getting? If you do, leave a comment below with "yes". If you don't, leave a comment below with "no".

  2. Neil Thank you for all your videos. I'm from South Africa and there's such a huge gap for such solutions. I need to create a product I can test in our market as most SME don't know how to market their businesses.

  3. Confusion over Colmuns?

    so i was following word for word and got to a point where i chose a competitors page and exported keywords that were driving traffic from google to this particular page. when i clicked View All for that page so see which keywords driving the traffic, the first line says "This page gets an estimated 2,572 visits a month from Google. Here are the keywords that generate those visits." but when i look at all the results below keyword by keyword, the data shown is hugely different from the estimated 2,572 mentioned.
    the data exported to excel and show total of Volume column has 38270 but the Estimated Visit just 47.

    so there are 3 numbers here. 2,572. then 38270 (Volume column) and lastly 47 (Estimate Visits).

    i personally would have thought that 2,572 estimated visits given in the first line is what all the what the total traffic should add up to (by simply adding up traffic from all the keyword that are driving traffic to this page with 2,572). but it is clearly not the case and the difference is huge.

    can you @neil Patel, please help me understand where and what should i be doing here or how should i be interpreting the data?


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