How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Neil Patel

How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Neil Patel


– Digital marketing is exploding. Google makes over 100
billion a year through ads. Facebook’s generating over 40
billion a year through ads. Hey everyone, I’m Neil Patel, and today I’m going to share with
you how you can start your career in digital marketing. (bright music) Before we get started make sure you subscribe to this channel. When I release more video like this, you’ll get notified
because you subscribed. Question for you. How many years have you
been in digital marketing? If you’re just starting off
leave a comment below with zero. If you have been doing this for a while, leave a comment below
with one year, two years, three years, whatever the number is. I’m curious because the
tips I’m giving today, it should help you out if
you’re just starting your career or even if you’re already a
few years in digital marketing. So here’s what the first
thing I want you to do is. I want you to start your own website. This is the first step. You need to go out there,
create a WordPress blog, or any type of site, I prefer WordPress, but you need to start a site. If it’s e-commerce related,
start a Shopify site. The best way to learn marketing is to start your own website. Step two, take all the
competitors you have, if you don’t know what they
are, you already created that website, and it should be a site that you’re passionate about,
the industry that you’re in. If you don’t know any
competitors, take those key words, whatever industry you’re
in, like astrology, marketing, Google from you’ll find URLs. Pop them into a tool call UberSuggest. These are all the URLs that are ranking for these keywords you’re going after. This will show you how much traffic your competition is getting per region. It’ll also show you the top
pages that your competition is getting traffic from, and
it shows you all the keywords that are driving traffic
to your competition. Now that you’ve seen this, the next thing you need to do is click
on the top pages report. The top pages report will
show you all the top pages for all your competitors,
how many visits are getting to each of those pages, how
many social shares do they have, how many back links do they have? And here’s what I want you to do next now that you have this data. Go look at those top pages,
figure out which key terms are driving the traffic, have high volume, high cost per click, and
a low search difficulty, because these are the
ones that are the easiest to go after first, and have
the most valuable traffic. Go look at those pages, then write a better version of that page. Don’t just create something
that’s similar, one up them. Have better images, better videos, whatever it may be, go above and beyond. I used to custom graphics,
pay people from Fiverr so I could pop them into my blog posts that way I could have myself, my content, my articles stand out
from the competition. When you’ve done that, then the next step for you is to promote your content. So you want to take all
the people that linked to your competitors, you’ve
seen that from UberSuggest, it shows you a laundry
list of all the people that linked to your competitors, what you want to do is reach
out to all those people and be like, hey John,
I noticed you linked to XY and Z article, I have similar one that just came out, but mine
covered one two and three that theirs didn’t, cheers, Neil. Sending that simple email
to hundreds of people, I’m not talking about 100
people, I’m saying hundreds, two hundred, three hundred, four hundred, you’ll notice that some of
those people start linking back to you, boost your search traffic, and you’re also going
to get referral traffic. Referral traffic is huge. The other beautiful part about
UberSuggest is it shows you all the popular articles
based on social shares. So I want you to go to Twitter search, type in that URL of your
competition, and it’ll show you all the people who share
that content on Twitter. Hit them all up, ask them. Hey John I noticed you
shared XY and Z article from author AB and C, I have a similar one that just came out but mine
covers one, two and three. If you like it, feel free
and share it, cheers, Neil. PS, let me know if I
can do anything for you. Sending those simple
articles and emails out, or more so messages, you’ll
get more social shares. You did that with links,
you’re now doing that with emails, you’re going
to get more traffic, as you get more traffic,
you’ll start getting results. The next thing I want you to
do is start collecting emails. It’s not just about getting
people to your site, it’s about building a brand. You can’t build a brand
without collecting emails. You can use free tools like Hello Bar, limits sliders, pop ups, I
do that on neilpatel.com, it’s a great way to
collect more email address, so then when you get people
to come back to your site you’ll start building a brand. As the XE of Google once
said, brands are the solution. He was talking about
figuring out what site to rank at the top of Google, and also combating things like fake news. For that reason, you
want to build a brand. And they say when you get
people back to your site seven times, you’re much
more likely to build a brand. The next thing I want you to do is install a free tool called Subscribers. This leverages push notification. If you’ve ever used push notification leave a comment below with yes, if you haven’t, leave a
comment below with no. Just curious. What Subscribers allows
you to do is have people subscribe to your site with
just one click, and that way you can just keep getting
them back to your site through the browser notifications,
has amazing results, especially when you
combine that with email. The last thing I want you to
do is start selling something, whether it’s a physical
product, a service, doesn’t matter, you
can do lead generation, you can sell products
through affiliate marketing, I just want you to sell something because when you learn to sell, you’re learning the
full suite of marketing. It’s not just about driving traffic, you need to convert those
visitors into customers. And if you want a bonus
tip, this is all you guys who are over achievers, run a AB test. There’s a lot of solutions
out there like Crazy Egg that allow you to do this,
but you can run a AB test to maximize your conversion rate. Once you’ve done that, you’ll jump start your career into digital marketing. If you need help with
your marketing needs, check out my ad agency,
Neil Patel Digital, and if you enjoyed watching this video, like it, share it, subscribe,
have any questions, leave a comment below and I’ll answer it. Thank you for watching.

100 comments

  1. How many years have you been in digital marketing?

    If you're just starting off leave a comment below with zero. If you have been doing this for a while, leave a comment below
    with one year, two years, three years, whatever the number is.

  2. Hi, Neil. This is an awesome video. I'm an aspiring digital marketer and is currently enrolled in two (2) online courses (Simplilearn and Coursera) to jumpstart my freelancing career. But this video will be my guide on how to start and gain real-world experience. Thanks again and more power to you.

  3. Hey Neil , could you create an entire marketing playlist for people who have absolutely no idea about digital marketing? This video was amazing ! it's very difficult to find a credible voice like yours on the internet today ! Thank you

  4. Hello Neil sir,
    Actually. I have audio but I don't know how to create video and merge my audio ,
    Due you have any suggestions related to best video editor or something else which you use to create your videos .

    It would really help me if you share

    Thank you sir keep creating such amazing content and videos ๐Ÿ˜Š๐Ÿ˜‰โœŒ๏ธ….

  5. Hey neil,
    Zero knowledge in digital marketing but do have 3 yr experience in retail marketing. Own a retail showroom and want to push my boundaries beyond my brick and mortar shop.
    And I don't use push notifications.
    Regards
    Deepak

  6. Hey Neil,

    Great Video! Short & sweet, but informative at the same time. My experience is zero and I had not heard of push notifications before this. I have, however, recently completed a course in digital marketing and got my Google Ads Search certification. My aim is to be able to work remotely in South Africa. Any advice?

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