Increase Your Holiday Sales -7 Marketing Tips, Ideas, & Strategies

Increase Your Holiday Sales -7 Marketing Tips, Ideas, & Strategies


– In this video we’re
going to unpack seven tips on how to build a smart
holiday marketing campaign. We’re going to break
down seven strategies, and really just a workflow
process that you can follow for success coming up. Hi, I’m JB with Marketing 360
and we help small businesses grow with our marketing and
design, talent and technology through our number one marketing
platform, Marketing 360. We call marketing and
design mad, and we love mad. And hopefully these videos will help you fall in love with mad too. So make sure to follow
us to learn tips, tricks, and strategies to grown your
business and fuel your brand. So here’s an interesting stat: the National Retail Federation
came out with a study that shows that 40% of shoppers actually start shopping in
October before Halloween. So the key here is, if you’re not prepared really by October 1st for the holidays and all your marketing
campaigns thought through and prepared, you’re
going to be missing out on a huge amount of sales which means you’ve
really got to get started in August and September, start
thinking about the holidays to build these campaigns. Of course the holiday
season kind of really goes throughout the entire year, right? There’s always a holiday, so really every January you
should be thinking about your holiday strategy for the entire year, but you really want to double
down when the holiday season gets heavy around October. So let’s talk about what that means, how to build a good holiday strategy. Let’s break it down into
seven simple steps and tips that you can follow to do just that. Tip number one is to
determine which holidays you want to have promotions for and what those promotions need to be. You can just build a spreadsheet
for this if you want to, maybe throw it on the calendar. But take a look at all the
annual holidays every year and pinpoint the ones
that you want to highlight for your business or your brand, and what promotion you want
to run for those holidays, and just jot that down. Whether it’s a 10% off coupon,
a buy one get one free, whatever it might be. You may even want a promotion that just says thanks to your customers on particular holidays; that works too. But think about what those holidays are and what that promotion needs
to be; it all starts there. Tip two is to create leaderboard banners for each of those holidays,
you want to design those. A leaderboard banner is a
banner that shows across the top of your website globally. So you’ve probably seen that on stores when you shop on line
and that kind of a thing where they have this bar across the top that you can x out if you want to, but that bar highlights that promo. It’ll typically say what the promo is, it’ll give you even a coupon code there if it’s a retail store,
that kind of a thing. Those are nice because those are global across your entire website,
and they’re temporary. So you don’t have to edit
every page of your site, if you just put it in the
header, it’s going to be visible to everybody on desktop and
mobile instantly, site wide, which is going to get
eyeballs on that promotion and create more activity and conversion during that time period. That’s really the best place to start and get that design collateral
kind of set up ahead of time. If you also need to create
specific landing pages for the holiday, go ahead and get that
organized at this time too. But oftentimes that’s not necessary, the leaderboard banner
actually is all you need. Tip three: once your leaderboard
banners are all designed for all of the holidays, is
to take it a step further now and start designing your ads. You’re going to want to write your ad copy and then come up with a design. So if you’re going to be running
ads on Google and Facebook, and Instagram, you’re going
to want to have all of these designed ahead of time
and saved in a folder with that leaderboard banner so they all look the
same, they’re cohesive, they leverage the same ad copy and have the same promotion
and coupon codes built in it; you have a whole set of designs basically ready to go up front, and so getting these
designs done ahead of time will get you ahead of the curve and also alleviate some of that stress when the holidays roll on up so that you’re not urgently trying to get this stuff done at
the last possible minute. Think through it ahead of
time, get these designs done. If you want to do a YouTube campaign and create little ads for that too, make sure to get those short videos done on the promo as well so the
ad sets are all ready to go. Tip four is to design
your email templates. So come up with your email campaign. It should match the branding
of your leaderboards and your design collateral
that you’re creating for your digital ad campaign. Also create an email template, and who that’s going to go to. Make a note of the list of folks that you’re going to sent that too. Is it going to be all of your
customers or past customers? Is it going to be just customers that purchased certain products? So think about that. What list are you going to send it to? When are you going to send it? And what does that design look like? Have that design ready to go so all you have to do is just click send. Maybe even just schedule it in your system so you don’t even need to do that and it’s all automated when
the holiday rolls around. Tip number five, once all
these things are done, is to determine when you want
the holiday promo to run. So, typically you don’t just
run it the day of the holiday, you run it some period leading up to that. So what is that? Are you going to run it a week in advance? Two weeks in advance? What does that look like? Go ahead and get that organized so that you can schedule
everything on your calendar and make sure that you know exactly when the holiday campaign needs to trigger, when the ads need to start, when the emails need to
send, and that sort of thing. When the leaderboard banner needs to be added to your website, that should all be
organized in the calendar so that you’re ready to go. Tip number six is to
put somebody in charge, if it’s not yourself. Make sure that somebody
is held accountable to the execution of this campaign. If everything is organized,
really you just need somebody to make sure it actually
activates when it’s supposed to, that the designs are all live, that the leaderboard is
added to the website, those sorts of things. And then when the campaign ends, that those things are now de-activated, that they’re taken down. Put somebody in charge of
that if it’s not yourself so you know that it is
being taken care of. Tip number seven, last tip,
is to record your results. Take a look at the
results after the campaign and see what that looks like. How did you do? What could have maybe been done better? Save the campaign, save your assets, save your results so you can
make adjustments in the future building off of that
foundation so that over time as you’re in business longer
and longer through the years, this is going to become a
smoother and easier process that not only is faster for you, but actually drives better results. So by following this
process, this seven tips, really to build out a good
holiday campaign in advance, you’re going to be more prepared, you’re going to be ahead of the curve which means you’re ahead
of your competitors and that’s just going to equal more sales. Power tip here: put a
budget behind each of these. What do you want to invest
into that promotion? In other words, what’s your
daily budget going to be during that period that
that campaign is running? Whether it’s a Facebook
ad or a YouTube ad, or a combination of many, what do you want to
invest on a daily basis for that promo, to get
in front of the people that you want to get in front of? And then track the sales that
you receive on the back end. What’s that ROI, what’s
that return on investment? The goal is to just grow that over time so that you see more
sales to your business and grow your business. So in conclusion, thanks for watching. I appreciate your time today. If you found these tips helpful, please like the video, share it with somebody that
might find value in it. If you have other holiday
marketing campaign power tips that I’ve missed here, please put them in the comments. We’d love to see them, we’d
love other people to see them. Maybe it will give us some
ideas on videos in the future. Appreciate you, have a good day.

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