IndieSEM: Independent, Agency-Free Digital Marketing

IndieSEM: Independent, Agency-Free Digital Marketing


Digital marketing is essential for any
business owner. To handle this responsibility, you have to either hire a
full-time, in-house employee, or outsource to an agency and run the risk of hoping
they’ll do what’s best. Agencies are often a poor investment in many regards.
We know this because we’ve worked for several. After years of witnessing
clients in the traditional agency environment get taken advantage of, be
subject to unethical business practices, and seeing where large portions of their
marketing budgets actually go, we saw a great need for something different. IndieSEM was founded to give business owners and more profitable and
much-needed alternative to outsourcing their digital marketing efforts. Traditional search engine marketing agencies will take on anyone who wants to pay them, regardless of whether or not they have the
personnel to handle the extra work. A client stays with an agency for six to
eight months, on average. That’s a pretty short relationship. Your ROI is secondary
to an agency’s profits, which explains their rather short business relationships
and why their client retention rates continue to plummet. When billing a
client for PPC services, agencies will charge somewhere between 10% and 15% of your monthly ad spend as their management fee. This doesn’t incentivize
the agency to focus on lowering your CPA, boosting your conversion rate, or
improving other key metrics. The more you spend on clicks the more money the
agency makes and fees paid by you. When it comes to SEO, agencies tend to offer a “one-size-fits-all” package that may produce some short-term results, but at
the cost of neglecting the long-term strategy. Continually analyzing and
tailor-fitting optimization plans based on the specific needs of the website is
what’s necessary. Unfortunately, that’s just not something that occurs often in
an agency environment. The IndieSEM business model
allows us and our client partners to avoid the many inevitable costs inherent
in a traditional agency environment. Since there are no agency-related costs
to pass along to our clients, you can be 100% certain that your marketing budget
is going exactly where it should be: To work for you. In turn, you’ll enjoy more
attention less, and a higher marketing ROI than any agency could ever offer. We don’t require contracts like most agencies tend to do – and for good reason it incentivizes us to continually innovate, revise our
ongoing strategies, and do the very best job to continue as your marketing
partner for a long time to come. Your success is our success, and we purposely
developed our business model with that in mind. We empower our client partners
with 100% transparency. While most agencies are still in the habit of
sending archaic Excel file reports, containing only the best hand-picked
data to make themselves look as good as possible, we provide a customized client
portal; featuring a data and reporting dashboard you can access 24/7. Your
reporting dashboard can be integrated with data from virtually any source.
Consider it a one-stop spot for all your marketing data, from all sources, right at
your fingertips. You can view organic keyword rankings,
metrics from Google Ads and Analytics, social media campaigns, email marketing,
call tracking, and much more – all in real time, anytime you want. If it exists, odds
are we can integrate it into your dashboard. We’re
very selective about who represents us. IndieSEM is a group of highly-skilled
and independent marketing experts that view you as an actual partner not – just a
client. Every potential member of our team is carefully considered, vetted, and
then approached with an invitation to join our team due to their accomplishments and expertise in digital marketing. They’re masters of our
industry and your direct partner from day one. They solely handle all of your
marketing efforts and will be your main point of contact for anything you need.
No middlemen, no tracking down information from various departments,
none of the headaches you’re probably used to if you’ve ever worked with an
agency. when it comes to giving sales pitches and doing or saying whatever it
takes to get your business, agencies are the best in the business. But when it
comes to actually achieving results, that’s usually a different story. 9 times out of 10, a call we get is from a business leader who’s
currently working with an agency, unhappy with their progress, and exploring other options. We’re happy to offer them and all leaders of businesses, both large and
small, from startups to multinational corporations, our unique, anti-agency
approach to digital marketing. Get in touch with us today and request
a complementary marketing plan. We’ll provide you a detailed proposal
outlining just what we’d do to help. We look forward to partnering with you.

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