Is Beauty Culture Hurting Us? – Glad You Asked S1

Is Beauty Culture Hurting Us?  – Glad You Asked S1

I think it was watching
makeup videos maybe five or six years ago when I started to feel like
my eyebrows were insufficient. So I went out and I bought
an eyebrow pencil, and then this happened.All agreeing to scan millions
of pages from books…
Oh, my God.…related to biodiversity.I guess I did it wrong. So I watch these beauty vlogs,
and almost without fail, all of these beautiful women
with gorgeous, flawless skin
would mention the same thing. And finally I just cracked. I was like, what is a retinoid
and where can I buy one? So I have very minimal
beauty routine, I think. I mean, okay, I do go get
my eyelashes done and I get the Botox
and I get waxed. You’re right,
there are maintenance– there are maintenance things. How many times
have I gone into work and people are like,
“Emma, you look
really tired today.” I’m just like,
well, I guess I didn’t put on
enough concealer, and that’s frustrating. I feel like the only reason
I care about the way I look is ’cause I want to impress. Honestly– like,
being honest about it, it’s ’cause I want to
impress on social media. Cleo:
Over the past few years,
research shows
that more and more women are
saying that they feel beautiful. But at the same time,
the vast majority of women say they feel pressure
to be beautiful. So what effect is this online
beauty culture having on us? If we have more choices and more
information than ever before, why do I feel so trapped?( music playing )( music playing )Baby Katie Holmes. Joss:
November 1997. So here’s how makeup
was marketed in the ’90s. “So breakthrough.
So new. So sheer.” So, it’s, like,
you had to read copy, – but no one read that.
– Yeah. Today, if there’s a YouTube
video and someone’s like, “I’ve used this product,
I know it works,
here’s how you do it.” – Way more compelling.
– Way more compelling. The data shows
that people interact with, meaning like and comment on
influencers’ videos and posts 32 times more often
than they do on brands. I talked to Tiffany Gill
about this. She’s a professor and an author – who writes about the history
of beauty culture.
– Huh. I think the digital aspect
is what really has changed. What it has done
is really democratized what beauty
and beauty culture is,so that the people
who are consumers
now have a lot more controlover what constitutes beauty
and beauty culture.
I mean, first of all,
anybody can make content. And when they do,
they end up talking about – a lot more than just makeup.
– Hmm. – Hey, guys.
– Hi. – Hi, guys.
– Assalamu alaikum. Hi, everyone.
Welcome back to my channel. The shade match is pretty good. I clearly have imperfect skin, but it doesn’t mean
that I don’t love my face. I did not have a good
high school experience at all. Most of it kind of stemmed
around my skin tone. Actually, all of it stemmed
around my skin tone. I wanna talk to you guys
about my body, about the fact that I’m fat. If you need someone to talk to, I’m always here.
You can always DM me. I love you guys a lot. I’ll see you soon. Bye. Aww. I wanna be friends
with all of them. – Right?
– They’re so great. The reason why I think
we’re beginning to see more women sort of defining themselves
as beautiful,is because
they’re able to find
these kind of
micro communities
that affirm their brand
of beauty.And as much
as selfies get a bad rap,
there’s something
very libratory about being able to show
yourself to the world and say,
“Look, I’m beautiful.” Cleo:At every level
in these magazines,
somebody was making
a specific decision
about who gets to be there.Not just the editorsand the gatekeepers
at these institutions,
but, like,
the agents of the models.
Whereas now,
it’s not as though somebody’s
making a decision
about who gets to
make a video.
You know, I think Instagram’s
actually been really,
really important for the ability to kind of
follow people who look like you. Because the reality is
that not everyone is, like, a skinny blonde with big boobs. Woman:
I follow a lot of women
on Instagram
that are in my age bracket. And that makes me feel good because before,
we were invisible. In my friend group,
I was always the fat one. Every other thought was like,
“How am I gonna lose weight?” It came to the point where I wasn’t even
enjoying food. For me it was seeing all these
stunning curved models. That made me realize,
oh, I’m beautiful, too. We’re going to IPSY
which is this beauty convention where people can interact with
their favorite beauty vloggers – and makeup brands.
– Let’s do it.( music playing )Joss:If you look
around this event,
it’s a really sort of
exciting environment.
And we get to talk
to Gigi Gorgeous,who is one of the biggest
YouTube beauty gurus out there.
– Hi. Nice to meet you. Gigi.
– I’m Joss. If the internet
hadn’t come around, what do you think
beauty culture would be like? It really was very rare to see a boy in makeup
or, you know, a brand stepping behind
a transgender woman. I feel like the times
kind of pushed that along, but I also feel like
the internet did. Because along with these
beautiful, stunning looks that are being created
are also these stories that are being told
by the people doing them. I have felt
for a very long time now that I was a girl trapped
inside of a boy’s body. I’m really excited just today
to talk about my mom. Ah! This literally
smells like her.I think that that instantly
kind of connects you in a way
where it’s no longer
fan and talent.
It’s literally family
and, like, friend. Cleo:And that’s what
the online community
feels like sometimes,
a group of friends
all getting ready together
and swapping tips.Consumers are more informed
than they’ve ever been.They can take these tools
and change the way
they present themselves
to the world.
But if you look at
it another way,then it’s this constant cyclethat ultimately
is costing women
big chunks of their paycheck,but also something
that’s more valuable,
which is the space
in their mind. Cleo: If you’re like me, you’re spending hours
on your phone every day. Last week I spent six
and a half hours on Instagram. Which means
we’re constantly faced with images of other people to compare ourselves to. And a lot of the time,
with the advent of filters, those images are full of subtle,
little changes, like this skin smoother
I’ve been using. And if everyone around you is making subtle tweaks
to their face, it can warp
your understanding of yourself and how you fit in. If you’re thinking, sure, but we’ve always compared
ourselves to pretty people. That’s true, but there’s
evidence to suggest it’s even more
concerning online.One study found
it made women feel worse
when they compared themselvesto beautiful peers
on social media
as opposed to
beautiful celebrities
in traditional media like magazines and in movies. Researchers think that’s because
our peers on social media feel like more relevant
comparisons. They feel more like us. And then there’s
all the likes and comments. Another study found that seeing
someone leave a compliment like, “You look amazing!” on a pretty woman’s photo
on Instagram, made the viewer less happy
with their own body. I leave comments like that on
my friends’ posts all the time, and I really didn’t realize
it was having this effect. It makes sense that the more
we compare ourselves
to good-looking people, the more dissatisfied we are,
and the more beauty work it feels like
we have to do to keep up. And I should also say, I’m wearing makeup
on a professionally lit set. So, I have no high horse here. This says,
“Youth activating concentrate.” Because there’s
a 23-year-old inside me. You just have to activate it
with something like this. I do use this often. ‘Cause it feels really good.
It’s super cold. Cleo:
What is its objective? I’m sure it does nothing. Emma:
Skincare is really expensive.
My facial oils
are an investment, and it’s just never-ending
in the name of self-care. I see these lines,
and they’re just gonna
get worse and worse and worse. And I should actuall
y love them and accept them because they’re lines
that are actually
the result of my life. But they really,
really bother me, and now it’s the first thing
that I see. I see my boyfriend
just roll out of bed and take a shower
and go to work. And when I watch him do that I wonder, you know,
not why can’t I do that, but why does it feel
so bad when I do? – Hello.
– Hey. So we’re gonna talk
about the bigger context here. – Okay.
– Recently, a group
of computer scientists figured out a way
to analyze the language that writers use when
they describe men and women in three and a half million
books in English. We’re talking about both
nonfiction and fiction books. So what they did is they pulled
out the 200 adjectives that were most uniquely used
to describe men and women. And what they found
was that of those words, the ones used to describe women
were twice as likely – to be about their physical
appearance or their bodies.
– Mm. Christophe:
Pretty, fair, beautiful, lovely, charming– those are all kind of words
describing appearance. Whereas like faithful,
responsible, grand,
worthy, adventurous, these are all, like,
character judgments – of who someone actually is.
– Mm-hmm. And these are books
that were published
between the years 1500 and 2008. So what about today? Well, in 2017,
the Pew Research Center did a survey
of American adults, and they asked this really
interesting question, which was, “What traits do people
in our society value most in men
and in women?” – Okay.
– Now, this was
an open-ended question, meaning people could
write anything. But you guys are gonna do the multiple choice version. What do you guys think
the top six responses were? Strength and toughness
I feel like is not gonna be on the female list
for what people value. – Yeah, that’s gotta be
off the list.
– And ambition. People hate those things
in women. Wow, it’s just so hard
to listen to this. Just think of really
( bleep ) up– You both have six down.
You good with them? All right, should Joss
and I rearrange? So the top answers
for women were physical attractiveness,
and then empathy, nurturing, and kindness. The top answers for men were honesty,
and morality, actually, and then second
was professional
and financial success. So those are adults. But maybe it’s getting better
with the next generation. Well, last year
they did a survey
of American teenagers and they asked them
the same question, except for instead
of men and women, it was what does society
value most in girls and what does society
value most in boys? Okay, so, physical
attractiveness was at the top of the list for girls.
In fact, there was even more
consensus among teenagers than there was among adults
that this is what society values – in girls.
– I feel like I have noticed that our commenters
pay a lot of attention to how you two look
and not so much with us. – Yeah, we’ve noticed that, too.
– Cleo: Yeah. But I would say that, like,
mostly they’re positive
about you guys. In so far as
positive comments about
our appearance are positive. A lot of that
is just so gross. It’s gross,
and also we are trying
to look pretty on camera. – Right.
– So where does that leave us? Like, we are trying,
and we have makeup on. And I think that if someone
comments on this video
and says, you know, “Hey, you guys are talking
about these beauty norms and you’re benefiting
directly from them,” I think that’s
a reasonable critique. And actually this is
a really widespread issue. There’s a lot
of research that shows that they way a woman looks,
you know, her weight, how much makeup she wears, can affect things
like her earnings, and how her personality
is perceived. Alex:
It’s kind of like… every aspect of your life you’re getting stared at
and judged. And I think this all comes
from this cultural context that I’ve been telling
you guys about that dates back centuries, which is a world
that cares a lot about the insides of men
and the outsides of women.And this is all causing
what psychologist Renee Engeln
calls beauty sickness.It comes from a culture
that is absolutely obsessed with how women look. Man:A woman’s hair
is like a work of art.
It must have balance
and composition.
Renee:This culture
that never misses a moment
to comment on
a woman’s appearance,
to criticize it.
– She looks quite, uh–
– She looks tired. She’s under pressure.
She looks tired. Man:“Look at that face.
Can you imagine that
the face of our next
– That purple on you
looks spectacular.
– Thanks. Renee:
To keep drawing out attention
over and over again
to how we look.
– I have a beautiful daughter.
– Two beautiful daughters. All:
My beautiful daughters. Jenny, you’ve lost
your baby weight
it looks like already. The world has watched you age.
Has that been a difficult
thing to live through? – You are that sort of poster
child for aging gracefully.
– All: Aging gracefully. Renee:And the minute
your focus shifts to thinking
about how you look,
it did shift away
from something else.
To me, that’s where
the sickness is. And this guy who went to
the school down the street got on the bus
and he was like, “Oh, your legs are so hairy.” And I was like,
“Oh, I guess they are.” And I went home that day
and went and got a razor. I splashed it underneath
the running tap and I dragged it along my leg. I looked at it,
and I cleaned it off with my thumb
and I split my thumb open. I was super freaked out
about getting divorced. And one of my daughters,
who was eight at the time, said to me one day, “Why do you always
look so angry? You have so many lines
on your face.” And I was really angry. She was not wrong.
And I had to deal with that. But I almost immediately
was like, “Oh, my God,
my face is falling apart.” Everybody has a list. My ears stick out. I have this vein in my forehead
that only comes out when I smile really big. So sometimes
I worry about that before I smile
in a photograph. My bangs are awkward,
but I can’t get rid of them because they’re hiding
my forehead. I have these three chin hairs
that are very adventurous. And even though I’m really thin,
I have cellulite. Every time I feel insecure
about something, I guess I do something
to make up for it. Like, my eyebrows,
I feel insecure, I dyed it. For my ears, I feel insecure,
I got piercings. My eyelashes,
I got extensions. That’s the truth. So, it seems like we’re being
presented this endless list of things that we can do now
to beautify ourselves. – Expensive things.
– Expensive things. – Woman:Eyelash extensions.
– Man:May be the new standard.The fastest growing type
of cosmetic surgery–
butt implants. – Sparkle tattooing.
– The price ranges
from $600 to $800. Microblading.
It’s a form of permanent
cosmetic tattooing – for your eyebrows.
– The vampire facial uses
your own blood on your face. And we’re gonna show
you one of them. – This one.
– Oh– – Face gym.
– It’s a gym for your face. – For your face.
– It’s a workout for your face. It does kind of scare me
because it reminds me
of, like, body image, like how they say
there’s a skinny person
hiding beneath you. So maybe underneath this face there’s a sculpted
chiseled chin in there. – Yeah.
– Oh, my God. – That’s exactly it.
– That is the idea. – Are you guys ready?
– I think so. – Let’s do it.
– Okay. See you in an hour. Yeah. It is Alex. – A-L-E-X. Clark.
– Uh-huh. – What does this headline mean?
– Work it. Don’t fake it. Just, like,
a natural approach to,
you know, making your face look
the best that it can be. As opposed to makeup? Makeup, Botox filler. I mean, a lot of people
that come here do get both. So you wanna get started? – Yeah.
– Perfect. Going to the gym. So whatever you do,
go really intense. Oh, cardio. Ooh. Do you get facials or anything
done to your face often? – No. I never have.
– No?( music playing )Joss: This is one
of those Botox places that are popping up all over
cities like New York. And, actually,
the use of Botox
has increased over 800% – since 2000.
– Really? And the use of fillers
has increased over 300%. It doesn’t seem like
we can build a society that expects women to be
young and beautiful
above all else, then flood society with products
that promise just that, and then judge them
for buying them? Like, no.
( bleep ) that. Cleo:
92% of cosmetic procedures are performed on women. It’s the inequality
between what women
are expected to do and what men are expected to do
that really makes me angry. Oh, wow. I’m so tense right now. ( grunts ) Oh, that’s so weird down there. Oh, that’s too much.
That is too much. I just have no sense
of perspective on the kind of painful
beauty treatments that women do all the time. Around 15, you realize
that beauty is pain. Ooh!( music playing )– Can I take this off?
– Yeah. – You guys done?
– So? We’re done.
How do we look? Do I feel moist? – Oh, so moist.
– So moist? I liked it a lot. Joss: Now what is that
supposed to do? Make you beautiful? As beauty standards become
more open and welcoming, it’s great.
It’s an amazing thing. But it also is still true that beauty
is still the point at which we are judging people. Like, it is still
the metric of value. Beauty culture is so much
more interesting and approachable and diverse
than it’s ever been before. And that is wonderful. But maybe it can make it seem like we’ve made
more progress than we have. Tiffany:
I think we’re beginning
to see some changes,
but our definitions
of beauty are connected
to other systems of power
in our society and culture.They’re connected
to ideas about class,
to ideas about what race is.It really will take the
dismantling of systems of power
for beauty to be
truly democratized.
Renee:I would love to see
our representations
of beauty diversified.
But what I would love to see
even more than that,
is just less concern with how
beautiful women are period. Emma:
And I think that we need
to start complimenting women
less on, “Oh, I love the way
your hair looks today,” and more like, “Oh, I love
what you said in that meeting.” And just focusing more
on what we have to offer aside from the way we look. Renee:
I’m all for positive
self statements.
But I’d much rather
hear those statements
address other parts
of who women are.
Parts that you don’t
have to see in a mirror. What words would you
most want people to use
when they describe you? Kind.
I really, really hope that I would be
described as kind.Resourceful, resilient.– Determined.
– Creative. Curious and skeptical. Charming. Free. I want them
to say she’s free. And I wanna hear
those things now, y’all. So maybe the goal
isn’t to change how we talk about beauty. Maybe it’s to talk
about beauty less.( music playing )Thanks for watching.
If you’re looking for more episodes
of “Glad You Asked,” you can find them right there. And if you want more amazing
learning content from YouTube, you can find it right there. “Glad You Asked,”
“YouTube Learning.”


  1. Huge thanks to the women who came to talk to us about beauty culture and how it plays out in their lives: Mona, Emma, Nina, Rihma, and Arlinda.

    What words would you most like people to use when they describe you? We’d love to hear in the comments.

    Keep an eye out for new, free episodes of Glad You Asked every Wednesday. And don't forget to subscribe to our channel and turn on notifications (🔔) to get more Vox videos:

    —Cleo and Joss

  2. Com certeza que essa cultura da beleza está nos atrapalhando. A mulher brasileira já é extremamente sexualizada por demais.

  3. Great video! I am extremely affected by today's beauty "standards" and it's gotten worse over the past few years, but I still try not to use a lot of makeup. I have eyelash extensions, so I only use concealer and a brow pencil on a daily basis, literally takes me about 5 minutes. I am getting a rhinoplasty in a few months though after a lot of thought and analyzing whether I should do it.
    The part about feeling bad when you see good comments about other people is very true, but it's even more true when you see your partner commenting another person's (woman's) photo (in a way he's never commented on any of your photos).

  4. The beauty industry makes me feel like a complete alien. I'm a young woman, theoretically one of the target demographics for that type of content, but I can barely be arsed to occasionally put on mascara. It's not because I'm uber confident (oh, no, I'm an anxiety-ridden mess), its just that my physical appearance is fundamentally not that important, compared to say, being clever or funny or skilled. I just can't understand why other people, and especially women, spend so much time, money and effort on beauty? Okay 'confidence', but why does your physical attractiveness or lack thereof matter so much? Especially, as most of the time, makeup doesn't make people look 'better' just…made up.

  5. OK I just realized I didn't wanted to be beautiful but also realized that I'm always concerned about that because I feel pressured to be beautiful and if I'm not people are gonna judjing me

  6. Once you start doing make up and skin care is when you start to notice your "imperfections" that you never notice before. And it would then make you look up for videos and buy more make up and skin care products. 🙁

  7. I kinda feel like the opposite. I love makeup and spending time with myself. I love to do my SkinCare and my hair, I love having my nails done and my eyelashes, of course I have a lot of other things to do, but I really enjoy spending time with myself. And that's something that bothers a lot of people, especially my friends.
    "Why do you care so much? You're being to selfish and superficial" It's like there's a culture of self-hate, and If I don't belong in this culture, then I'm a selfish and superficial person. Like seriously, I fricking love myself and treating myself, Can I live without it? YES, of course. So what is the matter with that? Am I superficial for caring about myself?
    I hope I'm not the only one who feels like this.

    Edit: I obviously know that people have this pressure today to look stunning and use this things, and it's wrong, you should feel beautiful with or without makeup and stuffs. But MY case is different, and usually all the critics about how I spend time (and money obviously) are from my friends. They want me to look just like they. With no makeup and nails and anything. 🙁
    Edit 2: sorry for the bad english, I'm learning

  8. We can be less judgemental and harsh about beauty but I don't think many problems around it will ever go away. It's a fundamental feature of us that we are inclined to more beautiful people, men more so than women, it's just evolution. And it's not anybody's fault per se. But in time we will learn, hopefully, to be more kind to one another no matter how we look.
    I feel very weird to write such hippie-sounding stuff on a Youtube comment.

  9. Weird thought: Sons of Anarchy having Walter Goggins as a love interest for one of the baddest badasses, was way ahead of its time

  10. where did these numbers come from?! My friends and I , even every woman I know do not do any plastic surgery or think of or even do fillers or botox…just sugaring the body and do our eyebrows and we are done.

  11. No se me habían cargado las imágenes y solo había leído el nombre.
    Estaba flipando con que Vox subiera un vídeo sobre la belleza 😂😂😂😂

  12. So so good! I wanted to watch something like this long ago when I felt bad I don't know all types of brushes, concealers etc. Thank you!

  13. The more make up you put on your face, the worst you skin condition will be… that’s the fact…just use minimal or no make up at all… simply concentrate on your daily skin care…

  14. This video was published on my birthday and is a subject that has always affected me a lot, and it's great to see it treated seriously.

  15. remember when you could just wake up and go about your day and have your body work and be healthy for you? no 12-step skincare routine, no water intake reminders, no diets, no going to the gym 4 times a week, no self tanning, no hair appointments. like you could just exist and no one, not even you, had a problem with it?

  16. I think an issue too is like that for so people many makeup and beauty are beyond just a routine you might have in the morning or whatever and its instead a complete lifestyle; so many women i know will spend hours of their time focused on makeup and beauty tips and skincare regimes and always looking for some amazing new product that's basically the same concealer they already have in different packaging. And if you're just not into these things it's really isolating in a way – like all your friends are obsessed and always talking about a show you don't watch, and think you're nuts because you're not interested.

  17. This is definitely a societal thing ..when i am about to speak at our board meeting, the chairman always address me as the "beautiful nurse"…i feel i should be glad but I feel embarassed for some reason. I'M glad he stopped and replaced it with "hardworking" instead haha

  18. absolutely agree with the psychologist. I wish women ourselves can see and live away from this beauty sickness. every time I talk to women, the topics are always about appearances and poor body image.

  19. Human beauty standards are based on a person's fertility. That's where the instinctive desire for certain beauty standards stems from.

    The demand on women for Physical Beauty is as inflexible as the demand on men for Financial Success and Physical Strength.
    As long as one exists, the other will.

    "Makeup" is a way for woman to look more fertile than they are. It is a shortcut. It is a lie.

    I want to empathize with women but the truth is that I can only really take a women seriously in a conversation if I imagine her without makeup.

  20. A beautiful woman is healthy.

    A healthy women gives birth to a healthy child.

    Society chooses healthy women to lead the future.

    Its tough but men are judged for their genetic qualities by women.

    This can only stop if both men and women stop judging eachother.

    But will this create a thriving society?

  21. There is freedom in realizing you'll never be a supermodel. You can refocus on othet worths and what defines you. Wasting so much time on obsessing about your looks is taking away from you investing time into something more meaningful.

  22. You do you. Make up, no make up, natural, beautified, etc. Whatever makes you feel confident. At the end of the day, you are the one looking at your self in the mirror.

  23. I just wish I didn't have to wake up at 6:00 so I have time to get ready for school (and take 40 minutes doing my makeup)

  24. I‘m so glad that you bring up this discussion of beauty, about which I'm thinking in recent days. THANK U for enlightening me from your perspective and offer some referemces. 🙂 LOVE YOUR PROGRAM.

  25. Im pretty sure Cleo Abram wakes up after a 18 hour pub crawl and she still looks amazing… ok now Im gonna watch the video.

  26. As a salon owner, I have a unique struggle with the question:”Is beauty culture hurting us?”
    I agree that the business of beauty in our culture IS in part, undeniably HARMING society, but I believe that the quest for gratification, soul satisfaction and ultimately peace is only completed along a path journeyed in community with face to face transparent relationships.
    True Satisfaction can only be found within, and everyday we must ask ourselves(myself included) “What is my motive for spending my resources on “Beauty”?” Knowing that we must also be real with ourselves. We must also then accept the fact that sometimes our reason for seeking beauty treatment may be that we’ve experienced a relationship problem that has caused pain and we aren’t sure how else to feel better with out a new hairstyle, or manicure. I believe that when we say to ourself “It’s ok!” , we are able to celebrate our honest self assessment, and in turn, become honest with our community about our real struggle, that surpasses our quest for “beauty” which results in a greater sense of satisfaction that connects our souls as a whole.
    It is only THEN we have begun the journey to peace!

  27. It bothers me a lot that in all these Vox videos you print whole papers on one side of the page just to underline some phrases for the video. PLEASE just print the pages you are using…. Or none at all and do digitaly…

  28. I strongly believe that men are not behind this problem of women in any way, i think men are usual shushed when we condemn this behavior.

  29. Ever since I started doing skincare (to love my naked face), stopped focusing on makeup trends (and started using only concealer, blush, mascara and liner to create something that works on me) and quit social media, my self esteem has done nothing but go up.

  30. I recommend everyone who's interested in this topic to read up on Michel Foucaults work on power. It details how power works on a micro-level and therfore conditions us to "govern" ourselves as individuals and to conform to social standards such as ideals of femininity and masculinity. I think his book "discipline and punish" would be a good start. Oddly enough this book is about how prisons work in modernity, but in it he also makes really good points about the structure of power itself and society as a whole.

  31. If you want to read more about this subject, go check out Heather Widdows’ book Perfect Me. She explores a lot of why women feel guilty when we don’t engage in beauty standards

  32. It's this beauty problem that made me say the most insensitive comment to my mother: "You need an eye lift!" I didn't understand why I said it. I instantly regretted it, but it's these cultural beauty standards that make conversations like this "normal". I apologized to her, but it still doesn't excuse me trying to force society's image of beauty on her.

  33. I definitely understand the implications. Obviously, culture and society shape a lot of what we feel. But at the same time, how much of it is biological and innate? We aren't the only species that judges physical attributes.
    Perhaps we over did it. Too smart for our good.

  34. Beauty is the metric of value because men are visually stimulated. It's a biological imperative. We can talk and talk and talk and it will never change 100000 years of modern human evolution.

  35. It's different for men. Instead of applying make up everyday we need to workout almost every day and adhere to an incredibly strict diet to get that Adonis physique. Eating disorders for men aren't a rarity.

  36. This might sound odd but I really don't care if someone looks better than me with all that make up on I really don't compare myself to them I have brought skin care products but those advertised by the company itself regarding weight maybe some what I say I wish I was a bit more slim it is hard with all those videos with people looking so perfect especially if you are young.

  37. This is such a joke. It tells this false narrative that "society" or men are putting this ridiculous concept of beauty. But the cold hard fact is that other women overwhelmingly place these concepts on other women. It is a silent competition we have with our peers. Conversely men compete by working ridiculous hours and making and spend ridiculous amounts of money to seem successful. You dont want to hear this but the societal values are not hard cut from the biological values and millions of years of evolution have distinguished what is important in reproduction. And even though reproduction is not necessarily in a world of 7bill the root of our aesthetic is in these biological needs and traits.

  38. I used to spend 700-1,000/yr on skincare and cosmetics. Now I spend 400/yr. My goal is to compress my budget to under 300/yr within the next year.

  39. Woman are more targeted, but today I guess the pressure is over men. Be Slim, be muscular, make a laser clean, work abdominals, work you hair or get rid of it….Don't talk if you cannot control your weight and appearance. You are a loser, a dinosaur, a manspliner, and, worst, you are only a man.

  40. i never thought about how i frequently compliment my friends on their eyeliner or makeup, but i very rarely, in comparison, compliment their character. amazing video, thank you.

  41. The most meaningful 20:12 minutes of my day.

    And in India, it's worst cuz the skin whiting industry is going up and up. Basically, they are bleaching there skin .

  42. Look at the rich and how they smile. That is how we think of ourselves! While they smile getting our money!

  43. I TRIPLE dare Vox to do a similar video on teeth. The stigma, expense, universality and impact on people’s lives exceed, sometimes far and away, almost anything discussed here.

    It’s also incorrect to suggest that preferences for beauty are all based on media and culture. Much of the appreciation of physical attractiveness is innate, driven by our genes, and will, therefore, always play a significant role in our lives. That doesn't mean we shouldn't work to ameliorate the resulting problems, but it’s always better to be fully aware of what you're up against.

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