Lesson-10: Instagram marketing step-by-step : Get 10,000 followers in 30 days | Ankur Aggarwal

Lesson-10: Instagram marketing step-by-step : Get 10,000 followers in 30 days | Ankur Aggarwal

Hey guys, do you want to know what the top
Instagram influencers are doing to grow their follow-up base? I’ll be sharing all these strategies in
this video so make sure you’ll be watching until the end. Hey guys, welcome to the digital marketing
mastery course. And today we are covering one of my favorite
topics, Instagram marketing. In this comprehensive step by step training,
I’ll be covering everything about Instagram right from the start until the end. Be it creating your profile like a pro, finding
the right hash tags and creating a content strategy that will drive 10x more followers
for you. I’ll also go through all the growth hacks
and strategies that I personally use, and also I use them for my clients that will drive
an insane amount of followers for your account. I’ll also be going through all the software
and tools that are already available in the market which will make the whole process much
more simpler and much more easier. We won’t be covering the strategy that is
used to work in 2018, but rather all the strategies are 2019 proof. So they’ll be working by the end of 2019
or even the year 2020. This training is in the form of case studies
so I won’t be giving you just the theory, but also showing you life case studies, life
truth, or various accounts that were actually implementing these tactics. And in the end I’ll also be sharing all
the secrets about how to make money for Instagram. Even with an account with the following of
100,000 – 300,000 followers, they are making multiple lakhs per month just through influencer
marketing. So I’ll be sharing my strategies and also
some case studies of various accounts that are doing it and how you can replicate the
same process for yourself. And as I told you in the earlier videos as
well, that you won’t be learning just form the theory, so make sure you implement all
the steps on your Instagram account, and see the results for yourself. We have a huge Facebook group, where you can
ask questions and also see other people, how they are performing on their Instagram account. So let’s get started in this video. So what is Instagram, I don’t think I even
need to explain this, Instagram is the new trend in 2019 or rather even in 2018, I even
did a poll in a popular Facebook group and my question was related to how many people
were actually opening Facebook more compared to Instagram. And around 70% people polled for Instagram. That they are using Instagram much more often
compared to Facebook. So this just shows the amount of opportunity
that lies in Instagram in 2019 and even in coming years. So for people who don’t know what Instagram
is, Instagram is a photo sharing mobile app, it used to be a photo sharing app but you
can even add the videos nowadays. It was launched in 2010 and then it was acquired
by Facebook. So you can see the growth trajectory of Instagram
by yourself. How much it has grown from 2015 to 2019. And it is expected to rise at an exponential
rate in 2020 as well. Now I’ll be sharing some stats with you
just to show you how popular Instagram is. So almost 800 million plus Instagram accounts
are active every month. That’s a huge number. And the best part is out of those 800, 500
million plus Instagram accounts are active every day. So 500 million plus uses Instagram on a daily
basis. And if you’re looking for business opportunity
or marketing your business in Instagram, you can see the stats here that 80% of the accounts
follow a business on Instagram. So it’s not just for the personal use that
people follow the businesses, rather it’s a great branding strategy to acquire customers
to Instagram as well. And nowadays the new feature of Instagram
stories is killing it. It has already killed Snapchat, it is about-
so many people are using more and more Instagram stories on a daily basis. So let’s check Instagram on Similarweb.com
and see how it performs. Instead of opening the mobile app, I’ll
be opening the website of Instagram here. And let’s see the similar stats of Instagram. That’s a huge number. 3.2 billion people are using Instagram on
a monthly basis. And look at the time on site. Almost 6 minutes and 28 seconds. So the audience retention is also very good
with Instagram. So let’s see detail stats of Instagram. Look at the global rank of 5. It’s the 5th most popular website on the
internet. So the stats speak for themselves, Instagram
is a hugely popular network and it’s something that you should not let go in 2019 and in
coming years. So let’s focus on why you should even try
Instagram marketing. So you’re objective can be anything, if
you’re an individual you might be focused on getting more followers, or creating a following,
or becoming an influencer. But if you are a business and you are looking
for more customers, so Instagram is an amazing branding opportunity and as well as you can
easily acquire customers from Instagram as well. The best part about Instagram is the high
engagement with visual content. One of the primary reasons why people are
moving away from Facebook and more towards Instagram is because of the visual content. You don’t have to read the text, rather
you can just look at the images and the videos. You’ll even see this trend on Facebook,
you’ll see that Facebook is pushing more towards the video content. Even if you’re on the video ads, you’ll
see that it cost is much less than a banner ad. All of this is because Facebook is giving
a big push to the video content on Facebook. You’ll see the image on the right here that
Instagram’s engagement with brands is 10x higher than Facebook. And because people love visual content, they
tend to stay more on Instagram. Even for me and my clients, I am pushing hard
on Instagram ads. I’ve seen great arrow end on my ads spent,
the targeting options are great, you can easily segment your audience. In all it’s a market of friendly platform. If you are not using Instagram in 2019, either
to gain a following, or driving customers for your business, then you are losing out
on a big chunk of revenue. You’ll see so many Instagram influencers
promoting various products, not just influencers even the popular actors and actresses, associating
themselves with a brand and getting paid a huge amount just for promoting the brand. So let’s start with the first step of setting
up your profile. Either you’re opening a new account or you’re
just optimizing your current account, follow all the steps that I’ll be telling you in
the next few minutes and your account will be perfectly optimized for Instagram. So let’s start first with the username. Choosing the first Instagram username. So let’s see some case studies so you can
understand this point. Whenever you are choosing a username, you
have to think of your niche first. So let’s say you want to create an account
about dogs, so if your username has the main keyword like “dog”. Then it will be much more beneficial for you. Just like in our SEO video you must have seen
that keywords play an important part in Google search engine rankings. Similarly if you want more followers, if you
want to be found by a new audience, then you have to optimize your profile for keywords,
yes hash tags also play an important part, but keywords are also equally important. You have to first define a list of keywords
that are related to your niche. In all, just few strategies will be changed
but primarily the whole concept of optimizing your profile is somehow similar to search
engine optimization. So let’s take the example here of- I’ve
taken two examples of “menfashion” and “guitarcenter”. So here you’ll see that this profile is
all about fashion images, fashion videos and look at the beautiful username they have:
“menfashion”. Directly defining their audience, “menfashion”. This channel is all about fashion for men. So for them the two most important keywords
are “fashion” and “men”. And by incorporating these two main keywords
in their username, people can easily find them and hence they have a huge following
of 581k followers. I agree that keyword is not the only reason
that they were able to grow so much, but yes it played a major role. Similarly here another example of “guitarcenter”. This Instagram account is all about guitars. So why not have a username related to guitar? And also look at how clean the username is. There’s no underscore, there’s no numeric
number. Clean “guitarcenter”. Clean forward username. I know in 2019 it will be extremely difficult
to find clean usernames, but yes you can still try to find a good one. So if you have the keyword in a username it
will benefit your profile. So now let’s talk about optimizing the Instagram
bio. You have to understand that Instagram only
gives one particular place where you can promote a link. And that is your bio. And that through just one single link. Not in your post, not in your currents. You cannot promote any links in Instagram
apart from your bio. So that becomes the most prime real state
for any marketer. Because you want to drive customers, prospective
customers, from Instagram to your landing page or any other place where you want them
or where you can monetize. So there’s a particular style or a template
that you should use to create your Instagram bio that has been giving the best results. So I have again a few examples here, so let’s
start with “menfashion” again. You can see that the bio channel first indicates
what this channel is all about. A guide to men’s fashion, luxury, lifestyle
so with just few keywords they were able to define their Instagram page. So anyone who comes into this page, they’ll
instantly know, “okay, this channel is about men’s fashion, luxury and lifestyle”. They’ve also include an email address here
[email protected]” this is for collaboration or business inquiries, so let’s say you
have a good following and a company wants to contact you. So they can easily find your email address
and contact you for collaboration. So always have a point of contact here, as
well on Instagram bio. And the most important part, your link. Here they have a link to a particular website. Let’s open the website. And see how cleverly they have also mentioned
the word “sale” here, in the URL. Because this will increase the CDR and more
people will be clicking on the link just through the word “sale”. And you can see for yourself how they are
monetizing their audience. They have a huge following, of 581k followers,
their channel is good, their engagement on the pictures is good, you can see that 3 – 5,000
people are engaging with the post. And now they are driving people to this particular
website. And they are selling t-shirts. Because unlike YouTube you cannot show ads
on Instagram. You won’t be able to monetize through Adsense
or any other way. So the only way to make money, is either by
selling your own products or by affiliate marketing by selling someone else’s product
or promoting a particular product by brand collaboration. So here they have decided to go for selling
their products either of a brand or they are maybe making affiliate commission here. Let’s take the case of “organifi”. This is one of the very good companies that
I’ve been following for multiple months now. You can see for yourself how clear their bio
is. Organic superfood blends. And the best part of their bio is they are
using emojis in a very innovative way. Emojis have always increased the audience’s
retention. Be it Facebook ads, or Instagram ads, whenever
you are using emoji, it creates a much more personal touch and hence a much more engagement
on either on your post or even on your Facebook ads. Similarly they are using emojis in a much
smarter way. Again, a very clean bio with just the keywords. “Non GMO, gluten free and plant-based”. So probably in their market or in their niche,
these three must be the main constraint of people, before making a purchase. So clearing all the doubts of people before
they can even click the link. And hence, increasing the CDR of the link. Here they are using Bitly. Bitly is used to track the link clicks. For Instagram will not be giving you the analytics
for the link clicks, so by using a Bitly link shortened, you can shorten your main link
by Bitly and track the link clicks on Bitly. I really like this particular line, “shipping
worldwide” with the earth symbol. So it clearly grabs my attention and also
clears one of my biggest doubts since I’m in India, whether I’ll be able to buy this
or not. Shipping worldwide yes, and they’ll be able
to deliver it to India and I can easily then click the link and complete my purchase. We’ll take one more example; this is more
for the personal branding space. Even if you want to become an influencer,
this will help patronize one of the biggest influencer in the online marketing space. I love how he relates his family values to
his entrepreneurship journey. You can see in the first line he mentioned,
he’s a husband and father. So he creates a trust with his audience. Again he is using the main keywords, entrepreneur,
bestselling author, podcaster and speaker. He has just launched his new physical product,
this is why he is promoting it on this Instagram bio link. Again a very clean, simple bio, with the main
keyword describing the person. Here by using the words like best-selling
author, speaker… he is showing authority and he is showing that yes, people like him. People are listening to him, he is a bestselling
author and yes he must- Another profile in the online marketing space,
or in the personal influencer niche. You can see Amy Porterfield. She’s another online marketing expert. So her first line is “online marketing expert”. She’s also using emojis to make her bio
interesting. “Helping entrepreneurs build engaged email
lists”. Her niche is all about building email lists,
online courses and profitable webinars”. So that’s the line she has tried to incorporate
in her bio. Helping entrepreneurs build engaged email
lists, online courses and profitable webinars. So if someone visits her Instagram page, they
will instantly know. Yes, Amy Porterfield is all about online marketing,
and helping people build email list, creating online courses, and profitable webinars. And then she is making a pitch for people
to click on the link. I really like the way she has used the hand
emoji, to drive people to click the link. This must have also drive the increase of
the CDR of the link. So this is how you can create a bio for yourself. Put the main keywords here, show authority,
and drive people to click on the link. Wherever you want the people to go. So the next step is perfecting your Instagram
display picture. So let’s again learn it from various case
studies. We’ll take the same case studies here again,
so let’s talk about this particular page, “menfashion”. They have this PNG image of more like an icon
form, and also clearly mentioning men fashion. Honestly I think they could have used a different
font because this one does not look much nicer. Because this one could have been better. But then again, the whole point of profile
pic is to show what your page is all about. And it clearly indicates that this channel
is all about men’s fashion, by representing a suit. Again the use of a very simple guitar image. So clearly indicating that yes, this channel
is all about guitar. One good strategy is to also follow a color
scheme in your post. So let’s say if your channel is following
a particular color theme or a scheme. Then you can use the same color theme in your
image as well. Just to create consistency. Let’s take the case of Organifi. So their brand is all about healthy living
and eating green foods so they have this Organfi juice, which you can create green juice. So they have created this branding in the
form of green color. So they have used their logo, usually majority
of the brands use their logo as their profile pic, because that is consistent with their
brand. So if you are an individual influencer who
wants to increase their followers or who wants to be an influencer, then always use a smiling
shot. Because- like here for Pat Flynn, he’s using-
he’s looking straight into the camera and a very happy smile, looking happy. So this will always create a good impact whenever
you are choosing a profile pic. And even when you are choosing a profile pic,
make sure it’s high quality. If you don’t have access to a DSLR, maybe
you can find a friend who can take your picture a good portrait shot, with a blurred background,
clearly a happy or smiling face always helps. Similarly the case of Amy Porterfield here. You’ll see that she’s an online marketing
expert, an influencer in this particular niche. Again, a portrait shot, click a high quality
picture with a smiling face. We’ll be talking about using the right hash
tags and the best time to post in the next few minutes, so let’s go to the next slide. First let’s discuss about content strategy
because this is an extremely important step in your overall growth of your Instagram page. Without the right content strategy your Instagram
account will instantly fail, and your marketing will not give you positive results. And I see a one common trend among people
who want to scale their Instagram is that they are not consistent. Consistency is an extremely important in this
world. Even if you are not some kind of influencer,
even if you’re a brad, consistency is what will make you seem memorable and also keep
your brand refreshed in the mind of people you want to target. So let’s say if you’re a YouTuber, if
you are not uploading videos in a constant basis then people will forget you and they’ll
move to the second alternative they have. So if you want to grow on any channel, be
it YouTube, be it Instagram, be it Twitter, or any other channel where you can create
an audience, make sure you’re consistent. Make sure you are helpful, talk to your audience,
engage with your audience, and create contents that your audience actually wants. And third point is extremely important it
is creating high-quality images and not being lazy in this. People still think that creating high-quality
images is extremely difficult. But they don’t know about the free software
out there in the internet. Which makes the whole job of creating high-quality
images much more easier. So let’s say that you are an influencer,
I know if you want those portrait shots or standard shots, you’ll need someone with
a good DSLR or good lens to take those portrait shots. But let’s say if you’re creating a page
about guitar or dogs, or like fitness, or anything related to a particular hobby then
you can easily create high-quality content that with a very, very fast rate. I’ll be showing you in a few minutes all
the free software that you can use to create high quality images. And also you can use the same images uploaded
by your competitors on different channels and again use them on your channel as well. I’ll be showing you can do that as well. So creating high-quality content is not a
very complicated process, if you know the right steps. So let’s see the content strategy of this
particular account, “guitarcenter”. I love the engagement, they have 1.1 million
followers, but their images are generating 6k, 10k, this particular image is generating
16.9k likes. The reason this image garnered so many likes
was because they targeted a particular emotional angle. “RIP Jim Dunlop”, maybe he’s some kind
of big name in the guitar industry and that’s why people, praise the image by liking the
image. So this is something you can implement in
your content strategy as well. By creating an emotional angle. People don’t want to be sold to. People want to be happy, people want to be
empathetic, so whenever you are targeting a particular emotion you’ll see you’ll
get much more enagement compared to to the ordinary ones. So Instagram is not about putting any image,
you also have to be very strategic about it. You should know what type of content is suitable
for your audience, and what type of content will bring an emotional response from your
audience. Let’s see about this image. 21.9k likes. So now they are showing a particular image,
and they are mentioning one of America’s legendary tattoo artist, “@martinguitar”. Maybe some kind of popular guy, and let’s
see how they are using the hand emoji to drive people to click on the link in the bio. So they are using this hand emoji to check
out their details and learn more- click the link in the bio. So this is how they are driving people to
check their profile, and then click in the bio, and make money from that. Earlier I told you about finding the right
hash tag. So they also have found few hash tags for
them, like “#guitarcenter”, “#gc”, “#martin”- they must have tested all the
hash tags and these hash tags must have given them the best response or the most like. That’s why they must have decided to use
them. And also there are two strategies in using
hash tags. Some people use it in the caption. Some people add it as a second comment to
their image, because that also drives engagement. It’s all about testing. Honestly, in my experience of using Instagram
and for my clients, I’ve seen that Instagram is all about testing. If let’s say one technique is working for
me, then it might not work for you. So when we talk about content strategy, first
you have to understand that you have to find images or content related to your niche of
the page. Let’s take the case here of men’s fashion
again. Let’s click this image here, so you can
see a beautiful, beautiful car here, so definitely people will be attracted to the image. One thing that you have to understand is that
if you land the ordinary images, or same content that everyone else is posting, then you won’t
be able to get the engagement. The reason is very simple, if people are seeing
the same kind of content, again and again, they won’t be interested in it. You have to find images or videos, which can
drive attention. In 2019, the whole game is all about attention. Even in the YouTube videos of your popular
YouTubers, you’ll see that, they are trying to grab your attention. They’ll pick the most important part of
the video, and then try to present it in a line or they’ll click bait you with a line
from the video. Just so that you’ll watch the video until
the end. Because in YouTube, the most important parameter,
is watch time. So they want to increase the watch time in
their videos, and that is why they are trying to grab your attention. Similarly on Instagram, the most important
parameter is again attention. And if you have the attention of people, you’ll
drive more engagement, and if you’re driving much more engagement, then Instagram will
again give you organic boost, and you’ll get much more people to see your posts. Again you’ll see for the hash tags they
are using the hash tags related to their particular niche which is men’s fashion, gentlemen,
style, fashion, Lamborghini and cargasm. In the use of hash tags, there again two different
“tagology”. Some people prefer to use many hash tags in
their images and some people tend to keep it only 5 to 10 hash tags per post. Again it’s all about testing, the more you
test, the more you will be able to understand what is working in your particular niche. You can also see the various competitors in
your particular niche. Like in men’s fashion, I can go to various
pages or various different Instagram accounts where they have already garnered a huge amount
of following and then look at their images, what kind of hashtag strategy are they using. And also I recommend you to note down all
the hash tags that your competitors are using. And again test it in your post, and see which
hash tags are driving the most engagement for you and then pick the ones that are working
for you. Instagram is something that I cannot you a
direct or word-by-word script. Or particular steps, that you “follow this”
and you can get massive amount of following. Instagram is all about testing. The more you test, the more clear the picture
will be for you on how to grow your Instagram account easily. So now let’s talk about the time strategy. One of the most common questions I get asked
by the people, is that when and what time should they post. Again, my answer will seem repeated but then
again, it’s all about testing again, even whenever I am getting a new client, I just
tell my team to test the different timings, because you never know what audience are responding
to, but yes, if you are living in a time zone like India, then try to post it in the morning,
around 8:30AM to 09:00AM. Because that’s the time people are going
to the office or they have just reached the office. So they have not started working, they wanted
to enjoy a little time- they have this habit of opening Instagram and going through their
feeds. So 08:30AM, 08:00AM time is good. Similarly, in the afternoon at around 01:30PM,
when somewhere close to the lunch time, then again it’s a good time to post, because
people have just worked for 3 – 4 hours, now they want to relax so they usually open
Instagram to browse through their feeds and at that time if you post, you’ll see- or
you might see a good engagement in your post. Now similarly, at around 06:30PM and around
09:30PM… similarly at around 06:30 and 09:30PM, will give you much better results but then
again it’s all about testing. Maybe your audience is engaging in a much
different time. So again, test, test and test. Testing is the key to success in Instagram. So now let’s talk about hash tags. I’ve already given you a brief, that the
best way to find hash tags is going through your competitors, look at what hash tags they
are using and then making a notepad file or Evernote file and copy-pasting all the hash
tags that your competitors are using. And then using few of the hash tags from that
particular list on your post and then track which hash tags are giving you the maximum
engagement. Hash tags can be in various styles like location-specific,
lifestyle-specific, brand-specific and so many other categories but if you go through
all of them you’ll just get confused. So if you’re just starting out then my strategy
and my recommendation is to go through all the other accounts that are already, getting
good engagement all around Instagram. Look at their hash tag strategy, look at their
timing strategy, look at their posting strategy, look at their content strategy and then try
to drive some inferences from that. And then try to replicate that in your strategy
and see which particular hash tag or which particular timing, or which particular type
of content is giving you most engagement. In the end, the goal is all about engagement. Because if your posts are getting more engagements,
then Instagram will boost you organically, and it will be showing your post to a much
higher audience, and you’ll be able to gain much more followers. So I won’t be giving you direct strategies
on planning the hash tags, I’ll keep that on you, that you’ll do your duties and search. You’ll look at your competitors, make a
complete list of hash tags, and test it in your own Instagram strategies. So the biggest concern that people have, is
how to grow their brand new Instagram account to at least a benchmark of 1000 followers. I see so many people doing the mistake of
buying the Instagram followers from these various idiotic websites like Fiber.com, or
any other similar websites. Trust me, that’s not worth it, you’re
just wasting your money. So I have a few strategies for you that you
can use to grow your Instagram followers to at least the benchmark of 1000 followers. And then you can use that one strategy to
grow it to a better scale of 10,000 or 100,000 followers. So the one strategy that I personally use
whenever I am building a brand new Instagram account is the “follow-on-follow”. So to implement this “follow-on-follow”
technique is honestly pretty simple. This won’t work if you are targeting 10,000
or 15,000 followers, but yes to reach your thousand followers mark, all you have to do
is make a list of all the competitors. Let’s take the example of this particular
channel, men’s fashion. So all the fashion related channel are competitors
of this particular channel. So let’s search for “fashion”. “teachingmensfashion” so this is relevant. Okay… here you can copy the URL. And add it to a particular notepad file. And the best part about Instagram is there
are suggestions, to this channel. So when you click this particular arrow so
you’ll see the suggested channels who are in the fashion niche or maybe in the men fashion
niche. So you can go to “bluman” or this whatever
this channel is, or “hudsonandmane”, and you can find for yourself whether these channels
are suited for your particular audience or not. Here you can see the bio here… clean. Bio with the business email ID. And men’s hair YouTuber, so he’s probably
into the men’s hair. It might again be relevant to the men’s
fashion. So this particular account also you can copy
to your notepad file, similarly again you can click here on the arrow button and find
more channels. So this way you can create- 30-40 different
channels for your main competitors. And then what you have to do is, click on
their followers, and follow all these accounts. So just click here. Follow all these accounts. So I see 20-30% people do follow back the
channel. So if you’re following 100 people you can
easily get 20-30 followers back on your account and you can unfollow all these people. I know this sounds like a very shitty technique,
but this is what every influencer or even the advance influencer marketers are using
to grow their channel to the initial mark of 1,000. This is not a skillable technique and I won’t
even recommend it for you to do in a very long duration because Instagram will just
flag your account as spamming. And your account might even get banned. So do this only until you’re getting at
least 1,000 followers and then stop doing this technique. Because I am not interested in them, I’ll
just unfollow them here. And also Instagram has a limit of how many
you can follow in a particular hour, I think it’s close to 50 or 40. So you’ll have to do this on an hourly basis,
so maybe just follow 40-50 accounts per hour. Do this for a couple of days, and you’ll
easily reach the thousand follower mark. But before doing this technique, I’ll still
recommend you to at least add 10 to 15 different posts in your profile. Because whenever someone will click on your
profile, because if let’s say you’ll follow someone, so they will be getting a notification
so they’ll be visiting your profile here, and if you’re profile looks like this, only
your profile pic, no bio, no posts, no one will follow you back. So make sure you have a clean bio and at least
10 – 15 good looking posts, highly engaging posts, a good profile pic, and this will increase
your follow-back count, to even much more than 20 or 30, maybe even 50 people will follow
you back, if you’re following a hundred. So this is what you can do to get your initial
thousand followers. But don’t scale it, don’t do it after
you’ve reached a hundred followers because your account might get banned. The second technique to use to grow your Instagram
account for 1,000 – 10,000 followers is using “shout-for-shout” technique. Again this technique is not highly scalable. But this is something that all Instagram influencers
are doing, all the popular Instagram users are doing, and even the Instagram marketing
experts are using to grow the follow-count of their clients or for themselves. So what is this technique? So let’s take the example of “menfashion”. In the bio of this particular account, you’ll
see this particular text “kik: FashChat”. So kik is extremely popular in Instagram marketing
space. So to do this shout-for-shout technique, you
first have to install this kik application on your Android or IOS phone. So “kik android”… so this is the application
“kik”. This is another messenger type of application. But for Instagram marketing, it’s usually
popular. So just like you can create a WhatsApp group,
similarly on kik you can also create groups, and you can join those groups. So there are many Instagram marketing shout
out groups, where you can join them. So let’s say you want a shout out for this
particular channel… what does a shout out mean? So this is a shout out. Like, here you can see this particular username. I don’t know who this is, but let’s say
you want a shout out from this channel, so they’ll create a post for their particular
account and in the description or in the caption, they’ll mention your account and ask their
followers to follow your account. So why would a channel do this for you, unless
you are offering them money, right? So this is how the Instagram shout out works… Primarily another monetization channel for
an Instagram account holder is selling shout outs. So let’s say, another fashion related account
want a shout out from this particular channel, so what they can do this they can either email
their request here “[email protected]”… that yeah, what is the price for a shout out
from their channel? Or they can join their kik channel. So if they want to buy a shout out, they’ll
just email them, decide on a particular payment, transfer the money and buy the shout out. Second is kik, they can join this kik and
on kik there are multiple communities, multiple groups, so what they do is, they help each
other out. So there are various shout-for-shout communities. So let’s say you have 2,000 followers on
your account. So you can join a particular kik community,
which includes all the members within the range of 1,000 or 5,000. So what they do is, let’s say the group
has 20 members, and all of them have around 1,000 to 5,000 followers, and all of them
are let’s say in the fashion niche. So what they’ll do is, they’ll decide
on a particular time and date. And all the 19 accounts will give a shout
out to a one particular account. This will increase the engagement of that
one particular account, a lot of people will start following that account, and the overall
following account will increase. Similarly, what to do is that a second account
is chosen from all those 20 accounts, and the same process is repeated for the second
account. So this process helps everyone, all members
of the kik group. All of them gain the benefit of getting more
followers. But you’ll have to make sure that no one
will accept you in the group if you just have 1,000 followers and you are expecting to be
included in a group of let’s say members who have 50,000+ followers. You will be rejected. So try to find those who are in your follower
range, and then join them, and help each other out. It’s an extremely easy way to grow your
Instagram following. So whenever we are talking about shout-for-shout,
either you can join kik groups to help each other out. You can email the similar niche-related Instagram
accounts or either pay for the shout out or ask them for a shout-for-shout. So they will give you a shot-out and similarly
you will give them a shout-out. But one thing you must keep in mind is that
if you’re emailing someone who has a follower account of 10,000 and you only have 1,000
no one will respond to you. So make sure you email or send kik message
to only those accounts which are in the similar follower account as you have. Now the next important strategy is A/B testing
is the key, I’ve already mentioned how testing is important in growing your Instagram followers. Be it your bios, be it your photos, be it
your posting time, be it your hashtag strategy, everything needs to be tested. Especially when you are growing a new Instagram
account, when you don’t have huge following you have to test everything, which one is
working for you and if let’s say you find a particular strategy that is giving you good
results, make sure you double down on it. We also have checklist from you that you can
download from the link below. Apart from that share your Instagram success
story, share with us in our Facebook group, which tactic work for you, and we’ll see
you in the next video.


  1. Hi Ankur… so as you said keyword in domain name or account name is beneficial so as you made site on your name so can i made blog in my name and write about my passion .. will be be beneficial same way .. plz answer

  2. sir can you please make a video on instagram meme page as i have a meme page with 25k followers and i earn about 10k a month but i want to know some more strategies to grow

  3. Sir plz tell me on instragram how may I know who is not following me back and I want to unfollow them plzz reply sir

  4. Bro I suggest you if you want to more viewers on your videos make in hindi language because Mostly people search "in Hindi"

    Farhan Atif

  5. Thanks for this video..I have watched 11 of your videos and this is the one which I liked the most.

  6. Sir, I have an important question. Can I post Amazon ads on instagram to enhance my amazon affiliated business.

  7. Follow unfollw is so old, currently instagram engagement groups are good for boost post and go viral make sure you are in one niche likes fashion or travel, use post related hastags

  8. Thank you. It really helps!

    Can you please tell me if my company has not done anything in SEO, from where do I start?

  9. I have seen your almost all the video but If I have to form a app like foodpanda, zomato, amazon so kaisae hm loag ousko achae level pr le ja sakte hai

  10. How could we earn from this… Now a days everyone promote their business theirself. How a digital marketing student earn

  11. Given the complexity of the subject, that's a lucid, concise yet thorough starter, for us new to this topic. Keep up the good work!

  12. Hi Ankur, I have recently started following your videos and have subscribed your channel. You are doing an amazing job and personally your videos has helped me alot. Thanks . Where is the checklist which you mentioned in the video for Instagram……?????

  13. Thank you soo much.
    You have shared such a great knowledge about instagram, Keep educating and sharing your experience.
    Thank you once again 🙂 <3

  14. thanks for the video .my major question and please answer this one.. can i add other affliate links in my website whiich also includes amazon affliate links ????

  15. hi I have some question regarding Instagram, i started following people as per your advice now my account is blocked by Instagram .Now I can't able to follow any one .

  16. However you taught this digital marketing but you didn't showed us how to gain blue ticks as many digital marketers do so if uh can reply plzz do

  17. Thanks a lot sir. Checkout my page @therealtalko on Instagram and Facebook for stuff that I write on life and practical ways for self growth. Simple words, real talk 💯

  18. I find your videos very interesting and rich with knowledge on related topic. A Big thank you for your efforts and simplicity in explaining things. Keep up the good work.

  19. Sir it is necessary to have a own website and own shopping site.. If I want to make Id on female fashion… Just click on instagram not a way of income?

  20. Hi Ankur, thanks for sharing such wonderful video. I would like to know can we target specific people from any particular location in a specific city to view my post in Instagram. It should be organic (free) not paid.

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