Hi, my name is Bianca Giaever, I’m a journalist and storyteller. and I have a theory, that businesses lead full lives, just like us. They start out as mere embryos — seeds of an idea that live in someone’s mind… and then — they are born. They have an infancy, an awkward adolescence, a midlife crisis, and eventually, a dramatic death. Some times, they’re even reborn. So, my friend Avery and I tried to document this. We flew around the country, talking to small businesses for each stage of the lifecycle. We visited a Cryogenics Company, where hundreds of frozen bodies are stored. But once upon a time, this was just a crazy idea, that Linda Chamberlin and her husband dreamed up. LINDA: And his face was just…just beaming
with excitement, you could see lightning flashing out of his eyes. In Brooklyn, New York we talked to Steph Mantis, whose business is blowing up. Her winning idea? That you can save a slice of pizza, forever. STEPH: I was listening to so many people,
I had so many voices like telling me what I should do, what I could do, how this could
be. And in the small town of Monson, Maine, we talked to people about the day when the furniture company that sustained them for decades went out of business. JOHN: It was emotional because my father had
sat there, my uncle had sat there, my grandfather had sat there. Yeah, there were a lot of tears. A lot of tears. This is… “Lifecycle of a Business,” an original podcast from Mailchimp. Available wherever you get your podcasts.