Market research

Market research


My name is Julie Watts and I’m the Operations
Manager of Bray Park Childcare Centre. As soon as I came over to Bray Park I knew
that it would create a really warm and inviting childcare centre. So we had a look at established services within
the area, and we soon established that Bray Park would be an area that another service
could be established easily. So we looked at what they were offering, we looked at a
market edge for us – what could we do different that other services weren’t? And we soon established
that we could do some things differently that other services weren’t providing. So, the
first thing I noticed was that the other services weren’t doing lunches and meals for children,
and that was really important for me, not only from my own personal philosophy of having
good nutrition with children, but I noticed that that was a nice competitive edge – that
other services weren’t doing meals. The other thing we looked at too was price
– pricing – you don’t want to overprice the service and we looked at what everyone else
was doing in the community and benchmarked that from the other services as well. If you’ve not worked in childcare before and
you’ve decided to then set up a childcare centre, there’s a lot of things that can be
quite tricky, in terms of licensing and those sorts of things. So if you were new to the childcare industry,
the Office of Early Childhood, Education and Care would be certainly a portal that would
be really good for someone setting up – and the SmartLicence, Queensland Government SmartLicence
have been wonderful in providing seminars that give you a business background and marketing
type edge for your business. I think as a business owner we’ve got to understand
that it always takes time to build a business, and as a business owner we’re not going to
have a fully occupied service within months, it’s going to take a little while and we’ve
set ourselves a goal to have the centre occupied in 2 years. And I think that setting realistic
goals for businesses is really important. So as we continue to grow Bray Park the market
research is really important to me because it’s knowing our industry: it’s making those
connections with families and making sure we meet those needs for families, and the
community around us. That’s really important to me.

Leave a Reply

Your email address will not be published. Required fields are marked *