Market Your Local Business Online

Market Your Local Business Online


if you’re an entrepreneur looking
for some tools that you can be able to take advantage of. Definitely check out
my resource page for video marketing ideas to blogging, website tips to
information regarding how to improve and/or search engine optimization and to
marketing yourself. Hi, I’m Adrienne Balkum. Welcome thank you so much for
watching. If you haven’t subscribed to this channel please do. There’s a bell
notification right next to the word subscribe that’s underneath this video
so you will know whenever I publish another video you will automatically get
a ding. I want to talk about my new resource list you can find on my website. I
decided to monetize my website, AdrienneBalkum.com. It will feature a listing of
all of my products that I’m selling and offering services. Actually, it’s not just
any type of services. It is my creative services related to video marketing and
administration for local Google listings. One of the packages that I’m offering is
a Video Business Profile they are 30 seconds to 60 second videos that you
could upload to your YouTube channel or to any of your social media
platforms. And you could utilize this as little short little clips to talk about
your business. Whether that is just bringing brand awareness or services or
highlighting reviews that you’ve received like testimonials from customers
that have received great service from you. I can do that for you
and you can be able to utilize it, however you wish to choose to do that.
And then I can also show you how you can be able to upload it to your Google
listing page if you have not already updated your profile page with Google. If
you don’t know what I’m talking about it is whenever people are searching for
places that’s nearby physical locations that you want to be able to get a good
deal at. If there’s any discounts that stores are offering. Maybe they want to
go and actually physically go and walk into a building to be able to get a
certain type of service. Such a car service, car repair, spa service or maybe
it’s a place to go work out. Maybe they are looking for a new CPA.
Anything that’s something that they can be able to find using their
device is going to be a way for them to be able to find that
business. These Google listings are sometimes not updated appropriately
maybe the marker of where that location is, is not in the right place and so I
can be able to assist you to make sure that your business is being located and
also update your photos anything that could be useful to inform the public of
your business. So if you are interested in someone else managing that
for you I’d be happy to discuss that further with you. I also included a very
simple page where you can just click and put in your information I can handle
that. And also if you want to be able to learn how to be able to do that from
your own device. I would be happy to do that for you as well so you can be able
to update your own information on your Google listing. It’s
free for you to be able to have this app. I highly recommend that if you
are a physical location and you haven’t checked out your own listing and seeing
what people are reviewing about your business if there are any reviews
and you haven’t responded. I’m going to show you how to to be able to rectify or
even praise that person for doing a review. And I can basically help you to
utilize this tool to help your business grow as well as possibly getting new
customers. It’s just a really great tool I highly recommend any business
that has a physical location to definitely take advantage of that.
Another thing that you can be able to find on my resource page is a hosting
source it’s called Bluehost.com. And they have
affordable hosting packages. I used to offer hosting services in the past and I
will say that my services were more expensive compared to Bluehost. They have
a fully staffed office that can be able to help you 24/7. They
can be able to give you the needs that you need to be able to go from start to
finish from getting a domain registered to hosting packages to even getting a
one-click application for your website to be produced and it’s called WordPress
and they can walk you through that to be able to get your website up and running
within hours. So there’s lots of advantages that you could use with
Bluehost there one of my affiliates and I highly recommend them there’s so many
different features so I’m going to be talking about on my website. From how to
start a blog to features that you should have on your website. If you are a
blogger and/or a content creator and you have not taken advantage of having a one
page location on your website and your favorite things things that you like to
promote or products or even have services that you personally
offer whether it’s an eCourse or workout videos or books that you’re selling, CD’s.
Whatever it is, if you have not created a page that’s dedicated to what
you are selling; you should do that. You don’t have to name it resources you
can name it, my favorite thing or my shop or things that I love. Something
that indicates that is your place of items that you recommend
to your audience. If you have not done that already; I would
highly recommend that you do that. It’s just a great way to be able to publish
and share with friends or people that are interested in your services or your business.
So definitely have one of those things on your website. You never know
social media platforms can be flaky. I’ve been hearing a lot lately that
people have been blocked to be able to post something and so you may not be
able to rely on social media daily. Because of those tech issues and that’s
I guess that’s what we’re gonna call it we’re calling it tech issues. If you
don’t utilize me for graphic services or video marketing or
even other types of forms of management. I would definitely recommend to use
Fiverr they have so many creative genres on there it’s it’s it’s phenomenal some
of the stuff that you would see the different types of items that you can
see in the creative industry that are available to you literally at your
fingertips for every type of budget that you can imagine. So there’s lots of
people that are waiting to be hired to be able to do so much talent that’s out
there on Fiverr that would be willing to do the work that you need so you don’t
have to do everything yourself. There is ways for you to be able to get
your stuff done through Fiverr, so if you need assistance with that I would be
happy to show you around Fiverr or even hire the people that you need. Or make
a recommendation. So definitely look into that see see if Fiverr is a good fit for
you. If you want to create your own viral videos or your own little snippet of
videos to share on social media or your YouTube channel or even on your website
or even the presentation. I mean there’s so many things that you can use video
for. I would highly recommend Content Samurai. There’s a free trial that I’m
offering on my resource page check it out. Literally it’s an intelligent video
creator it you could put in a script of information that what you want this
video to talk about. And then visually these scenes will come up to match
whatever you are putting in as your script and so it begins to
tell a story of course you can edit the scenes. So that it will meet what
you’re trying to say. To visually say. It really truly does take all the hard work
out of video editing. And it’s an online application you don’t have to download
anything so check it out I mean the Content Samurai has a lot of features in
there that you could do voiceover. If you don’t know the trend that is happening
where people are actually talking to their devices. To do search. To find
things. This is a huge advantage of when it comes to video
marketing because people are looking for videos that can be able to write or
actually not write you can read what is being said in the videos. Because
sometimes they put the videos on mute or they don’t want to disturb whoever is
around them they can actually just read the videos. This application can do that
for you as well so it can do the scripting for you. So
consider Content Samurai, I think you’re gonna love it.
I utilize it and I have other clients that utilize it as well and they love it
too! So check it out, start the Free Trial There’s no commitments necessary but I think that it’s one of those things that you should probably
check out and utilize for yourself. YouTube is the second
largest search engine. Right behind Google. Google is #1 search engine.
So one of the things that that you have to understand is that they have
algorithms to where they are trying to accommodate people speech. Being able to
search for things related to talking. Talking things out and so there’s a term
called long-tail keyword search. And people are still very fresh into
understanding how that works and how it works through search. And whenever you start producing videos you want to create videos that is
search user-friendly and so these there’s tools that are out there
like TubeBuddy who is a certified application that YouTube does promote
that they love using they want to promote TubeBuddy because it works with
their platform very well. And it also is an extension to Chrome. Google Chrome and
what it is is a there’s a Keyword Explorer. It teaches you how to rank you
know certain keywords to make sure that whenever you’re utilizing this
application you can be able to find words that would make sense to to title
your videos to put in your description to tag with your videos. And it just
helps you to learn the words that are or what people are looking for. It basically, it teaches you a little bit more how
people are using the word search through these search engines. So I would highly
recommend if you’re a content creator, a blogger, or vlogger, anybody that does
video content creation you need to have TubeBuddy. And take advantage of seeing
how certain keywords are ranked. And it will improve how you are describing your videos and it will also give you some checks and balances to
make sure that you’re doing everything that you’re supposed to be doing to to
uploading that video. So if you haven’t checked out TubeBuddy, Get TubeBuddy. I
think that you’ll be at least satisfied with what the minimal things
that they’re offering. A little bit of backstory. I am NOT a fashion model I
have no desire to be on the catwalk at at no means. But I do want to feel good about what I’m wearing. I have three
toddlers and I never really liked shopping especially when I have my kids
with me because I don’t feel like I have enough time to really browse and be able
to try on clothes and it’s very frustrating. The time that I have because there’s certain outfits that just don’t
work for my body type. So as a woman I’m sure that if you are who like to find
new things you want to be able to find something that fits you and even when I
feel confident in what you’re wearing. So I went through some changes in my
home where I am decluttering my home. And trying to find things that make me
feel joy! And happy to have those things in my home and so I have taken out a lot
of stuff that it was in my closet that I would consider that it just ERKED me. I wanted to get rid of it so I am going to find things that I want to wear
that makes me feel good and in my appearance. I want to dress
well and so I got rid of lot of stuff and so this has caused me to go
the next step of finding a personal stylist that I don’t actually have to
physically see but I give I’ve given this person my measurements. I’ve given
ideas of what I would like to see. And some of the stuff that I would
like to see doesn’t necessarily correlate that it works for my body, but
I don’t know until I try it you know. So I decided to try a personal styling service. Which is a subscription to Stitch Fix and with it
what it does is that the stylist finds items that that could possibly work for
you and so they put it in a package and send it to you. If you don’t like certain
things you can send it back or you can pick certain items
and pay for it. It’s a subscription service and you
don’t have to have it every month or anything like that. I mean you can you
can set it how many times you want it throughout the year. I have a link
on my resource page where you can get a $25 credit for your first box and then
also in exchange I also get a $25 credit to my account. Which is great YEA!
So if you consider having your own personal stylist because maybe you hate
shopping or maybe you want clothes to try to fit you. Give it a shot! I mean it’s you know it’s really it’s been really fun! You know I saw my
friends doing their first boxes of opening and trying to test out what kind
of looks that looks good with them. And at first I was kind of skeptical
about it but whenever I tried it myself I was like okay this you know this is
something I’m excited about I actually enjoy it. I mean this is one of my items that
I got from Stitch Fix and I love it! I love love love love and so I’m excited
about it! And so ooh and the other thing I’m doing is I’m showing pictures of
outfits that I liked and trust me there’s been outfits that I didn’t really like and I did send back. But anyway needless to say I put it on my
little resource page so you can see. I am NOT a spokesperson for Stitch
Fix I do not have an affiliation account with them. The only thing that
anything that benefits for me from Stitch Fix is just basically the $25 credit if you choose to click on the link and it gives you a $25 credit for your time to get your own Stitch Fix box. But it’s
been great and I really enjoy it and I’m hoping that my stylist continues to do well. Then I’m going to keep her, but if she doesn’t do well I
can always have her a replace with another stylist. So anyway happy with Stitch Fix. Hope you give it a try if you want to change up your change up your wardrobe.
Hopefully you’ll start sharing your looks of what you like to wear.
Another thing that I’m doing on my resource page is I’m sharing my YouTube
Channel so I want to promote my YouTube Channel because I want people to know.
Well my interest in business and marketing and advertising for
advertising yourself locally because that’s one of the hardest things but
with business owners is that you have a business and you’re trying to bring
awareness about your business in a local market and you’re competing with Amazon
is competing with Walmart you’re competing with all these larger
corporations who have larger budgets okay so they can spend thousands of
thousand dollars in advertising but the little guy or the person that has no
time to to market their business this is a great way to utilize online marketing
and it’s very affordable. And it also lends credibility to the entrepreneur
or the person that’s trying to sell a certain type of product. So I
want to try to interview those entrepreneurs who want to tell their
story and this gives them a chance for them to be able to put it on
their Google listing and they can put it on their social media that they were
interviewed by me on my show. My show is called, Let’s Talk About Your
Business. And I feature the entrepreneur and we talk about all the services that
that they offer or maybe it’s a specific thing that they’re doing in their
industry. If you know of an entrepreneur that wants to do something different
than the normal media traditional ways of press releases and things that nature
consider talking to them about filling out the application to share a brief
about their about their business on my online application. And I want to contact them.
Thank you so much for watching if you haven’t
subscribed to this channel please do. There’s a bell notification right next
to the word subscribe that’s underneath this video so you will know whenever I
publish another video you will automatically get a ding.

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