Marketing for Lawyers in 3 Easy Steps

Marketing for Lawyers in 3 Easy Steps


– Okay, folks, welcome to
another two minute tip. My name’s Chris, I’m
from tipsforlawyers.com and today we’re going to
have a talk about marketing. Now, if you’ve been
listening to anything I say, then you know that I’m not a huge fan of gigantic marketing plans that never actually achieve anything. So, I want to give you a
very, very simple framework to achieve something without getting bogged
down in the planning. There’s a little bit of
planning, so let’s get into it. Number one, identify who is it that you actually want to market to? Who are your clients,
what do they feel like, where do they hang out? What is it that they have about them, their qualities, their demographics, their emotions, their situation, that you can pinpoint and describe? A lot of people do this
by actually describing in a paragraph, their client. That’s called a client avatar. You can do that if you like,
but identify your client. If you can’t identify your client, nothing else is going to happen,
you’re dead in the water. Next, you need to locate your client. Where do they hang out? Do they cycle everyday and hang out at coffee shops in Lycra? Do they hang out at church, do they hang out at the building and construction symposiums? Where is it that your clients that you’ve identified in
the first step get together? Because if you can go to where they are, you’re going to have a much better chance of actually getting to engage with them, which is, not too
surprisingly, number three, engage with the people and
build those relationships. At the end of the day, marketing
and business development are the same thing as
relationship development. You want to become known, liked,
and trusted in your industry and you want to become
known, liked, and trusted with the people you have identified as being your target clients. A very simple framework
and it involves action. There’s no point thinking
about these things if you’re not going to do it. Identify your clients,
find where they hang out, engage with them, offer them value, be nice, be approachable, be friendly, be the knowledgeable expert, and you’ll be building
your network in no time. That’s it for today. Hit Subscribe, hit Like, hit
whatever button is appropriate, as long as it’s the nice one,
and I’ll see you next time.

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